Marketing Content Specialist & Project Manager Resume

Jennifer L.S. Pearsall Richmond, Virginia

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LinkedIn: https://www.linkedin.com/in/jlspearsall/

Work Experience

Editor at Large, Skyhorse Publishing; New York, New York (remote) May 2017 – Present Exceptional copyediting, ghost writing, and editorial work across a wide spectrum of print and e-books covering subject matter such as professional sports, outdoor recreation and lifestyle, politics, and self-defense.

•Serving as the editor in chief for the annual Shooter’s Bible, a 500-plus page collector’s catalog, since 2018.

•Fully and solely responsible for all content creation, including product descriptions, specifications, and pricing for roughly 1,000 new product introductions each year, as well as fully updated descriptions, specification and pricing content for approximately 5,000 current production models.

•Freelance lead editor contract work for multiple non-fiction works covering sports, politics, and recreation.

Quadient Technologies; Milford, CT (remote) March 2025 – June 2025

Content Manager, SaaS and Enterprise Customer Communications Funnel

Point lead for content creation and document refresh projects, in partnership with product marketing managers and marketing directors delivering complex Customer Communications Management (CCM) software solutions to enterprise healthcare, financial, insurance, utility, telecommunications, government, and print service provider industries. Projects, many of which strongly integrated AI tools such as ChatGTP, included:

•Complete verbiage refresh of numerous sales force e-brochures.

•Creation of nearly a dozen thought-leadership content e-books designed to address C-suite-level executives prepared to invest in robust, problem-solving CCM solutions. E-books addressed the state of the industry being addressed, the pain points inherent in legacy software, and how a robust, people-first CCM system eliminate internal communication silos, elevates the customer experience at all levels, and enables deep-dive customer journey mapping that allows for flexible, ahead-of-the-curve growth.

•Lead creative voice for print service provider advertising campaign.

Biofire Technologies; Broomfield, CO (remote) November 2021 – February 2024 Director, Marketing Content Strategy & Development/Lead Editor

Chief creative content strategist leading an e-commerce-based, VC-backed A-round D2C tech startup introducing a first-of-its-kind product to the consumer market in April 2023. Provided editorial oversight of all brand copy across web pages, press releases, emails, and social media platforms, ensuring consistency of voice and tone throughout communications.

•Project management lead for the brand’s long-look, SEO-optimized content marketing and content distribution strategy, thought-leadership content strategy and development, evergreen technical knowledge acquisition base, technical UX content, and app wireframe development.

•Oversight of Asana calendar, including coordination of various project components and their approval processes, as well as scheduling of communications (blog posts, press releases, knowledge-based content, and technical product descriptions) for internal review and external publication pushed out through sanity.io.

•Oversight of launch branding development and voice establishment.

•Principal industry stakeholder advisor, managing press briefings, product demonstrations, training tutorials, brand value communications, and firm narrative.

•Brand strategy lead across corporate communications, app UX content, social media, customer journey campaigns, and long-form content.

•Creative editorial lead for external communications, including press releases, technical, educational, and training content, customer experience collateral, email and social marketing content, branding guidelines, and event messaging, increasing non-traditional audience engagement and brand awareness by an estimated 17% and traditional audience engagement and brand awareness by more than 30%.

Vista Outdoor, Bushnell Family of Outdoor Brands; Olathe, KS (remote) April 2021 – November 2021

Manager, Content Development

Driving creative force behind long-form customer-engagement content strategy designed to improve SEO and brand recognition for hundreds of products across 11 global brands transitioning from a traditional distributor-to-retail pipeline to a D2C environment. Marketing content creator for social media posting, blogs, e-newsletters, and website product information, coordinating SEO optimization, copywriting, script writing, and visual assets across numerous distribution channels.

•Key generator of marketing campaign content for omni-channel new-product launches and seasonal sales, coordinating with internal logistics teams, product designers and external PR/creative firms.

•Lead content editor for customer journey email and digital marketing campaigns.

•Essential product description author, primarily utilizing BigCommerce.

•Project management lead for long-form content, coordinating assignments with subject matter experts and managing freelance contributors for publication and product engagement.

•Project budget management for long-form content aggregation.

National Shooting Sports Foundation; Newtown, CT (onsite and remote) June 2014 – February 2021 Director of Public Relations

Spearheaded the vision, strategy, and execution for all facets of industry and consumer public relations to expand awareness and visibility of the non-profit organization's activities focused on trade shows and event marketing, industry symposia, new sponsorship partner marketing coordination, industry advocacy, and responses to local, state, and federal regulations. Developed effective and targeted marketing campaigns and projects implementing long-range objectives and manageable strategies.

•Principal project management coordinator for multi-faceted, omni-channel marketing campaigns relating to the organization's annual trade-only B2B SHOT Show, ranked among the top five trade shows in the U.S. year after year and attracting an average of 65,000 attendees and more than 2,100 exhibitors. Achieved significant success in boosting the association’s brand recognition by an estimated 5% each year and directly influencing a reversal in decline of SHOT Show attendance during a period of financial struggle for the industry.

•Delivered on-point digital marketing campaigns for numerous smaller events throughout each year, including an annual industry symposium, import-export trade conference, chief marketing officer conference, influencer marketing conference, and retailer conference and trade show, directly influencing sold-out events for each year after year.

•Steered the development of a wide variety of detail-oriented B2B marketing and brand recognition content, including press releases, industry safety and instruction guidance, newsletters (print, digital, and social media distribution), and content discussing regulations and other matters of interest to the membership. Served as a ghostwriter and copywriter supporting multiple columns and executive communications, providing continuity to the organization’s voice, brand reputation management, and membership recruitment.

•Key developer of digital and print persona marketing campaigns, utilizing extensive A/B testing regimens backed by extensive research. These campaigns were successful in elevating the organization’s overall brand reputation, improving audience/membership engagement, and contributing directly to a reversal in the decline in membership numbers, raising membership numbers by nearly 20%.

•Continually expanded the scope of content to encompass a wider audience outside the realm of trade professionals, aggregating content contributed by freelance writers for publication on several websites aimed at consumer demographics.

•Principal UX content strategist and educational resource library content creator for two consumer-facing websites supporting the

organization’s mission and expanding its brand recognition with non-trade audiences by more than 36%.

•Budget oversight for project management, freelance contributors, and content production across three high-traffic websites.

F&W Media; Waupaca, WI (onsite and remote) September 2011 – June 2014 Editor, Books

Fulfilled a critical role by leading new author acquisition and multiple end-to-end book production projects that included pricing catalogs, new product catalogs, instructional, historical, reference, and coffee-table books. Navigated end-to-end editing processes, measuring the marketability of proposals by researching the sales performance of similar titles and performing revisions to improve quality. As required, engaged in ghostwriting portions of manuscripts.

•Start-to-finish project and budget management from topic ideation and historical sales traction analyses through author acquisition, paper pricing, manuscript editing, graphic design, printer delivery, and hard-goods delivery (domestically and internationally) to meet book trade in-store deadlines.

•Effectively managed collaboration with graphic designers, paper buyers, and the sales force.

•Promoted each title through the development and execution of pre- and post-publication marketing campaigns, including content creation for various distribution channels.

•Led the acquisition of book projects tailored to spark the interest of modern firearm owners and outdoor sportsmen, with accountability for author acquisition, budgets, manuscript editing, coordination with designers, and delivery logistics.

•Played a key role in securing the Gun Digest brand placement in Walmart. Editor in Chief for top-selling titles such as Standard Catalog of Firearms, Guns & Prices, Modern Gun Values, the annual Gun Digest volume, and Cartridges of the World.

Previous roles: Editor, Texas Trophy Hunters Association, San Antonio, TX, Corporate Communications Senior Writer, Information Technology, Inc., Lincoln, NE, Assistant Editor, National Rifle Association

Sales Manager, Blue Ridge Arsenal, Chantilly, VA

Education

Virginia Polytechnic Institute & State University: B.S. studies in Agricultural Economics & English Northern Virginia Community College: B.A. studies in English

Technologies & Skills

•Microsoft 365 (Word, Excel, PowerPoint, Outlook, OneDrive, OneNote, Microsoft Teams)

•Adobe Creative Suite/InDesign

•Google Workspace

•Asana

•Salesforce

•Pardot

•Sharepoint

•CoSchedule

•Wordpress

•ClickUp

•Sanity.io

•Confluence/Atlassian/Jira

•Lucidchart

•Figma

•ChatGPT/Sanier.AI/Gemini

•Google Analytics

• SEMRush

•Hootsuite

•Hubspot

•Marketo

•BigCommerce

•RingCentral

•Meltwater

•Fiscal Note

•Writing/Editing

•Copywriting

•Copyediting

•Proofreading

•Ghostwriting

•Technical Writing

•Project Management

•Editorial Calendar Management

• Customer Journey Strategy and Mapping Development

•Knowledge-Base Content

•Long- and Short-Form Content Creation

•Social Media Content

•Content Marketing

•Content Strategy

•Thought-Leadership Content Development

•Knowledge-Based Content Development

•Freelancer Contributor Management

•Team Management

•Budget Management

•Brand Reputation Management

•Brand Voice Management

•Brand Marketing

•Social Media Content

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