Brand Strategy & Creative Lead
Resume:
linkedin.com/in/***priyanka
************@*****.***
BRAND MANAGER
SKILLS
Poornima University, JAIPUR
Bachelor of Fashion &
Textile Design
Team Leadership & Creative
Guidance
Campaign Planning and
Monitoring
D2C e-commerce strategy
and planning
Social Media & Branding
Visual Merchandising for
Website & Retail
Photoshoot Concepts,
Styling, Execution
PR and Collaboration
Requests
E-commerce Platform
Management
Fashion & Creative Content
Writing
B2B Purchasing & Relations
Customer Support
Management when
required
Managing OTC & P2P
B2B Purchasing & Relations
WORK HISTORY
CONTACT
PRIYANKA VERMA
An experienced professional with over 5 years of expertise in brand building, marketing strategy, and creative leadership. Successfully developed brands from inception, establishing its identity through strategic branding, content creation, and digital marketing. Skilled in crafting brand stories, developing marketing guidelines, and executing multi-channel campaigns. Adept at managing social media, influencer collaborations, and marketplace presence to enhance brand visibility. Strong leadership abilities in guiding teams, optimizing brand performance, and driving long-term growth.
EDUCATION
THE WELLNESS SHOP
Spearheaded end-to-end brand development and product launch strategies for 30+ SKUs across skincare, haircare, and wellness categories — from concept and packaging design to retail rollout and digital storytelling.
Led and mentored a high-performing team of 8 members across design, photoshoot, and Influencer marketing, ensuring seamless project execution, timely delivery, and quality benchmark adherence.
Created a complete brand guide, including new brand colors, fonts, storytelling, and design standards to unify the brand’s look and feel across all platforms.
Developed new CRO guidelines and redesigned homepage & PDP layouts, achieving a 1.06% increase in conversion rate within 50 days.
Owned packaging design lifecycle — including artwork creation, structural design, vendor coordination, regulatory compliance
(GS1 barcoding), and print finalization — driving consistency across 15+ product lines.
Created digital asset creation including Retail Marketing Products, PDP images, social creatives, website banners, Ad Creatives and influencer content, directly contributing to a 3x increase in engagement and conversion.
Directed influencer marketing campaigns (paid & barter) with 1000+ creators, achieving millions of views and scaling brand visibility across Facebook, Instagram, YouTube, and Pinterest. Championed retail activation and in-store branding, managing end-to-end logistics for FSU, CTU, standees, and promo tables, Posters, Danglers, Distribution Gifts with branding, Road Marketing across national distributors and retail chains. Drove social media strategy and content calendar for Instagram and Pinterest, increasing reach by 1.5+ lakh monthly views through data-backed creatives and trend-aligned storytelling. Collaborated with cross-functional teams (Factory, sales, supply chain, vendors) to align brand initiatives with business goals, ensuring on-time market launches and campaign sync. Jun 2025- Present
Brand Manager
JAIPUR RUGS
Started the brand from zero, established its market presence from setting up shopify store to creating whole OM process. Defined the brand story and developed comprehensive brand guidelines to establish a strong & consistent identity. Developed and executed GTM strategies across all digital channels.
Created and managed all social media platforms including Houzz & youtube, Developed engaging content, and drove audience growth.
Led website development tasks and optimization for enhanced e-commerce functionality suitable for rug brand..
Designed and implemented targeted email and WhatsApp marketing campaigns to enhance brand promotion.
Collaborated closely with the content and SEO team to drive organic growth and improve search visibility.
Worked with the Performance Marketing team to align campaigns, budget allocation for lead generation.
Initiated and completed trademark registration for brand protection.
Integrated Uni-commerce and Blue dart for seamless logistics and order fulfillment.
Directed creative strategy, overseeing content, campaigns, and brand storytelling.
Established merchant partnership for B2B & B2C growth. Maintained DRR reports and P&L, tracking financial performance and business growth.
Managed monthly KPIs to track brand performance and ensure strategic growth.
Executed PR activities, media outreach, and influencer partnerships for visibility.
Developed a structured marketing and social media calendar for strategic planning & tracking.
Overseeing brand presence on marketplaces like Amazon and Pepperfry to drive sales and visibility.
Implemented pricing, promotional A+ Content, and inventory strategies to maximize marketplace performance.
Dec 2024 - June 2025
Business Head - ASTERLANE HOME LLP
Conceptualized and executed new product introductions (NPIs) such as, Foot Facial Spray, Period Pain Relief Roll-On, and Lip Balm — from ideation to shelf-ready design.
Conceptualized and managed in-house photo and video shoots, producing 20+ reels and 200+ high-quality images per day. Handled collaborations with celebrity influencer marketing agencies, including managing scripts, negotiations, deliverables. Managed vendor onboarding, negotiation, and performance tracking for packaging, gifting, and promotional merchandise, optimizing costs and delivery timelines.
Compiled a comprehensive master list of all launched and upcoming products, including key details such as ingredients, benefits, packaging, and launch timelines.
RANG: Swati Vijaivergie
Assistant Designer - Intern
Led sample development for new collections, ensuring innovative designs translated into tangible products. Oversaw merchandising and unit supervision, optimising operations.
Conceptualised captivating photoshoots based on client's merchandising guidelines and requests.
Supported and contributed to the success of FDCI India Fashion Week.
Aug 2019 - Feb 2020
FASHOR LIFESTYLE Pvt. Ltd.
Website Backend Executive
Proficiently uploaded articles with engaging descriptions on the Shopify platform.
Effectively managed articles for Myntra, AJIO, and Nykaa, ensuring quality and accuracy.
Played a key role in approving buyer looks, maintaining brand consistency.
Created compelling style notes for premium looks, enhancing customer engagement.
Sep 2020 - April 2022
PRATAP SONS
Leading and managing a diverse online team of over 25+ members, like graphic design, technical, marketing, creative team and order management functions.
Building strong relationships with all third-party teams to resolve issues, drive growth, and improve business outcomes. Monitoring the marketing campaigns through all areas of the Brand.
Regular involvement with digital marketing team regarding campaigns and creative initiatives.
Overseeing data-driven advertising strategies, and innovative website features, to enhance conversion rates.
Regular alignment with the technical team to streamline backend operations for optimal functionality.
Overseeing social media postings on all platforms, handling PR projects and Collaborations for enhancing brand visibility. Conceptualizing Brand photoshoots and working closely with stylist for the collection launching.
Optimizing website design for enhanced visual appeal and user experience.
Supervising customer support operations time to time. Demonstrating expertise in OTC and P2P processes.
Streamlined brand presence on Nykaa, Myntra, and Ajio platforms and overseeing the daily orders and cataloguing. Nurtured B2B purchasing accounts for improved business relations.
Sept 2021 - Dec 2024
Brand Manager
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