Performance Marketing Manager (SEO Paid Media CRO Analytics)

Performance-driven marketer with **+ years building and scaling acquisition funnels for content and service businesses. Strong in SEO, paid media, conversion optimization, and analytics. Hands-on with strategy and execution: research launch measurement iteration.

Core Skills

SEO: semantic research, clustering, on-page, internal linking, content ops, basic technical SEO

Paid media: Google Ads, Meta Ads (campaign structure, creative testing, landing pages)

CRO: funnel diagnostics, A/B testing framework, UX improvements, offer framing

Analytics: GA4, GTM, Looker Studio, attribution basics, UTM governance

Partner/Affiliate: partner onboarding, tracking, reporting, compliance-aware messaging

Tools: GA4, GSC, GTM, Looker Studio, Ahrefs/Semrush, Notion/Jira, Figma

Experience

Growth Marketing Manager – ASOS (UK)

https://www.asos.com/

2013 – 2017 (4 years)

Owned organic + paid acquisition for key product categories across multiple markets.

Built SEO templates and internal linking strategy for category and product pages; improved indexation and CTR through structured metadata and snippet experiments.

Scaled Google Ads campaigns with landing page testing and tighter tracking; reduced CAC while increasing qualified traffic.

Implemented reporting (GA GA4 migration approach, dashboards, UTM governance) used by marketing and product teams.

Selected outcomes: +45% YoY organic sessions for priority categories; -18% CAC in paid search after restructuring and CRO work.

Senior SEO & Content Strategy Lead — Vox Media

https://www.voxmedia.com/

2017 – 2020 (3 years)

Led editorial SEO strategy: topic clusters, publishing cadence, refresh program, and newsroom-ready briefs.

Introduced a standardized content QA process (search intent, EEAT signals, internal linking, SERP CTR).

Partnered with dev team on technical SEO backlog (crawlability, performance, structured data).

Selected outcomes: +60% growth in search traffic across core sections; +22% lift in CTR on evergreen content after metadata and snippet optimization.

Performance Marketing Lead — Jellyfish

https://www.jellyfish.com/en-us/

2020 – 2023 (3 years)

Managed multi-client performance programs (Google/Meta), from audit and setup to weekly optimization and reporting.

Built conversion-focused landing page frameworks and testing roadmap; improved lead quality through tighter intent targeting and form UX.

Standardized tracking (GTM events, conversions, UTMs) and Looker Studio reporting for clients.

Selected outcomes: +30–70% lead volume growth depending on account; 15–25% conversion rate lifts on redesigned landing pages.

Freelance — Growth & Performance Marketing

2023 – Present

Delivered end-to-end growth work for SMBs: positioning, SEO foundations, paid acquisition, tracking, landing pages, and CRO.

Selected Projects

1) Pet Supplies E-commerce Store

Built SEO structure (categories, filters, product schema), content plan, and Google Shopping/Search campaigns.

Implemented GA4+GTM event tracking and funnel dashboards.

Results: +80% organic revenue in 9 months; ROAS 4.2 on Shopping; +18% CVR after checkout and PDP improvements.

2) Beauty Salon Chain (5 locations)

Local SEO + paid lead gen (Meta + Search), call tracking setup, and offer tests by location.

Landing pages per service/location, with booking-focused UX and trust blocks.

Results: +55% bookings in 4 months; CPL down 25%; call-to-booking rate +12%.

3) Real Estate Agency

Rebuilt acquisition funnel: high-intent content, lead magnets, retargeting, and form optimization.

Improved tracking and lead quality scoring.

Results: +40% qualified leads in 6 months; cost per qualified lead -20%; higher conversion from “valuation request” landing pages.

4) Review & Comparison Website

https://kriyacasino.bet/

Defined acquisition strategy: SEO architecture, content clusters, and conversion elements (comparison blocks, CTAs, trust signals).

Built keyword clusters and page templates; created briefs and editorial workflow.

Set up analytics, dashboards, and partner tracking.

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