Executive Sales Leader Technology & Enterprise Solutions

Michelle Masters – Executive Sales Leader Technology & Enterprise Solutions

Dynamic Leadership, Strategic Growth, and Client-Centric Innovation

Results-driven sales executive with a proven track record in the technology sector, specializing in Artificial Intelligence (AI), cybersecurity, threat detection, incident response, and cloud solutions. Adept at driving strategic growth, combine deep technical knowledge with exceptional leadership, consistently exceeding revenue targets while fostering enduring client relationships and high-performing teams.

Technical Skills

Artificial Intelligence (AI)

Cybersecurity, Threat Detection & Incident Response

Penetration Testing & Risk Management

IoT, Data Center Management, CRM Systems

Cloud Computing: AWS, Azure, Google Cloud

Soft Skills

Adaptability & Learning Agility

Critical Thinking & Problem Solving

Communication & Collaboration

Emotional Intelligence

Time Management

Growth Mindset

Leadership, Influence & Innovation

Professional Experience

Sales Lead/Store manager – Victra (Nov 2025 – Present)

Lead and Manage: Supervise, coach, and develop a team of sales associates to meet and exceed sales targets, KPIs, and customer service goals.

Sales & Performance: Drive and optimize sales performance by implementing effective sales strategies, managing inventory, and ensuring product knowledge is up to date.

Customer Experience: Create a welcoming, professional, and customer-first environment. Resolve customer complaints and inquiries in a timely and empathetic manner.

Operational Excellence: Oversee daily store operations, including managing opening and closing procedures, maintaining store appearance, and ensuring compliance with company policies.

Training & Development: Provide ongoing coaching and development opportunities for staff, ensuring that all team members are equipped with the skills needed for success.

Team Motivation: Inspire and motivate staff to achieve individual and team goals. Foster a positive and energetic store culture.

Reporting & Administrative: Manage store financials, including sales tracking, labor costs, and inventory. Prepare and present reports on sales performance and store operations.

Compliance & Safety: Ensure the store follows Verizon’s policies, procedures, and safety protocols. Adhere to all regulatory and company standards.

VP of Sales – T and T Machine (Jan 2023 – Nov 2025)

Leads strategic sales initiatives, developing and executing comprehensive strategies aligned with company goals and market trends across Healthcare, Energy, Automotive, Food & Beverage, and Military sectors.

Manages high-value client relationships, serving as the executive contact for global partners and ensuring top-tier service delivery and retention.

Oversees competitive market analysis, value proposition refinement, and pricing strategy, leveraging insights to position T & T Machine’s technological advantages.

Mentors and develops a high-performance sales team, emphasizing cross-functional collaboration, continuous improvement, and data-driven decision-making.

Optimizes sales operations, CRM, and pipeline management, aligning sales demand with manufacturing capacity to maximize efficiency and profitability.

Directs budget planning and revenue accountability, adjusting strategies to ensure consistent achievement of company targets.

Enterprise Account Executive – Verizon (Nov 2018 – Jan 2023)

Consistently surpassed sales targets, achieving 135% of annual goals and generating over $12M in new revenue through strategic cross-selling and upselling of advanced telecom and IT solutions.

Secured a multi-year, $25M contract with a Fortune 500 client, spearheading digital transformation with private 5G and IoT solutions.

Achieved a 98% client retention rate across a $40M+ portfolio by delivering outstanding value and proactive account management.

Closed the largest regional deal of the quarter with a major healthcare provider and renewed a $10M enterprise account through digital optimization initiatives.

Developed and implemented custom 5G-enabled IoT solutions, reducing client downtime by 30% and enhancing operational efficiency.

Co-developed a tailored security stack for a government client, resulting in a $3M managed services contract and migrated legacy clients to Verizon’s NextGen unified communications, lifting ARPU by 20%.

Recipient of the President’s Cabinet Award (Top 1% nationally) and selected as mentor for the Verizon Sales Academy, training new hires in solution selling and client engagement.

Excelled in contract negotiation, financial acumen, and leading cross-functional teams to deliver business outcomes and drive customer success.

Technical Proficiencies

Salesforce CRM, Microsoft Teams / Office 365, Contract Management Systems

Extensive experience with private 5G, SD-WAN, unified communications, managed services, and IoT

Contact

Email: *******-**********@*******.***

Phone: 612-***-****

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