Marketing & Communications Specialist with Growth Focus

NATHAN WETROSKY

Duluth, MN 763-***-**** ***********@*****.*** linkedin.com/in/nathanwetrosky

PROFESSIONAL SUMMARY

Marketing and communications professional with 7+ years, of experience turning technical content and real-world field work into clear, engaging digital storytelling. Skilled in audience growth, multi-platform content strategy, and community-focused communication. Proven ability to use analytics, SEO, and cross-platform strategy to strengthen visibility, engagement, and public connection.

SKILLS

Content Creation • Digital Media Strategy • Brand & Visual Storytelling • Social Media Management • Community Outreach & Engagement • Copywriting • Project Coordination • Videography • Video Editing • Photography & Camera Operation • DaVinci Resolve Studio • Adobe Photoshop • Adobe InDesign • Canva • SEO • Analytics & Performance Tracking • Meta Business Suite • Squarespace • Wix • Monday • ClickUp • FAA-Certified Drone Operator EXPERIENCE

AMI Consulting Engineers, PA – Superior, WI

Marketing Coordinator May 2024 – Oct 2025

• Led multi-platform growth including a 4x increase in Facebook followers, doubled Instagram and YouTube audiences, and repurposed existing footage into a viral 3.3M-view video that doubled YouTube subscribers and increased engagement across all social platforms.

• Increased average post engagement by 45% through storytelling, informational, and community- focused content with consistent brand messaging.

• Produced high-quality video, imagery, and written content showcasing infrastructure and shoreline restoration projects, while supporting the design of digital and print assets using Canva and Adobe tools.

• Optimized website content using SEO and analytics tools, while implementing automation and AI- assisted workflows to streamline content creation and improve AMI’s online presence.

• Collaborated with engineering departments to translate technical shoreline, infrastructure, and field project updates into clear, audience-friendly content.

• Supported municipal and federal submissions by gathering technical material, drafting capability statement sections, and coordinating input from partner firms. Impeller Studios – Remote

Social Media Manager Jan 2021 – Present

• Manage and grow an active gaming community across Discord, Instagram, and YouTube, acting as the liaison between players and developers to maintain a positive and constructive environment.

• Produced the official teaser trailer, generating 100K+ YouTube views and boosting visibility ahead of Early Access.

• Supported influencer-driven campaigns that grew the Steam wishlist to 52K+ ahead of Early Access.

• Organize and translate player feedback into actionable insights for the development team.

• Design and develop training tutorials to simplify complex in-game mechanics and improve onboarding for new players.

Keyframe Edits Videography – Princeton, MN

Owner, Videographer Feb 2022 – Present

• Produce commercial social media content for small businesses and local clients to strengthen brand awareness and online reach.

• Film and edit weddings, corporate promos, training videos, and event coverage with full production workflow ownership from pre-production through final delivery.

• Handle on-location shooting, editing, color grading, and audio mixing using DaVinci Resolve and Adobe tools.

• Collaborate closely with clients to refine creative direction and ensure final deliverables meet project goals and brand expectations.

Townsquare Media – St. Cloud, MN

Radio Station Intern June 2019 – Aug 2019

• Assisted with daily operations, on-air support, and basic production tasks for radio station DJs.

• Contributed written drafts and photography for station website content.

• Supported multiple station teams and helped promote brand presence at local events.

• Assisted DJs during field interviews and gained experience in on-site reporting and community interaction.

NDSU Spectrum and Bison Information News Network – Fargo, ND Staff Writer & Reporter Oct 2017 – May 2020

• Reported on entertainment and campus news, creating written articles for the student newspaper and video segments for the student news channel.

• Supported newsroom operations including camera work, editing, and live production assistance. TheFlumpySquid – Princeton, MN

Content Creator Sept 2017 – Present

• Produce gaming, animation, and promotional video content for a YouTube audience of 6K+ subscribers.

• Design thumbnails and graphics that drive engagement and improve click-through and retention, using viewer feedback to guide content direction.

• Maintain a consistent posting schedule and active community engagement across YouTube and Discord.

EDUCATION

North Dakota State University – B.S. Journalism May 2020 CERTIFICATIONS & TRAINING

FAA Part 107 Remote Pilot Certificate (Small Unmanned Aircraft System Rating) Nov 2023 Udemy – Digital Marketing Course (In Progress)

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