Salesforce Marketing Cloud
Resume:
ANDY NGUYEN
*** *********, ****** ** *****
Email: ******@*****.*** Cell: 949-***-****
PROFESSIONAL SUMMARY
Marketing Technology & CRM Operations Leader with 15+ years of experience driving enterprise lifecycle marketing, campaign automation, and large-scale CRM migrations. Proven expertise in migrating 200+ campaigns from IBM Unica to Salesforce Marketing Cloud, optimizing customer engagement for multi-million subscriber bases in entertainment, media, and B2B industries. Strong technical foundation in SQL, data analytics, and marketing automation platforms with a consistent record of improving campaign efficiency, segmentation accuracy, and performance.
CORE COMPETENCIES
CRM & Marketing Automation: Salesforce Marketing Cloud, IBM Unica (Affinium), Eloqua, Siebel CRM, Aprimo
Campaign Migration & Integration
Lifecycle Marketing (Acquisition, Retention, Engagement)
Cross-Channel Campaigns (Email, Direct Mail, SMS, Telemarketing)
Audience Segmentation & A/B Testing
SQL, SAS, Teradata, Oracle PL/SQL
Campaign QA, Data Validation & Governance
Marketing Operations & Process Optimization
Email Development, Campaign Build
Stakeholder & Vendor Management
Dashboard Reporting & Performance Analytics
PROFESSIONAL EXPERIENCE
DirecTV, Inc. – El Segundo, CA
Lead Marketing Technology Specialist, MarTech
August 2011 – March 2025
Led enterprise CRM campaign migration and lifecycle marketing initiatives supporting a large national subscription base.
Directed migration of 200+ campaigns from IBM Unica to Salesforce Marketing Cloud, ensuring seamless platform transition and business continuity
Managed end-to-end execution of cross-channel campaigns (email, direct mail, SMS, inbound/outbound), including automation, segmentation, testing, deployment, and reporting
Developed lifecycle programs to increase retention and customer engagement using data-driven strategies
Partnered with Product Marketing, IT, Business Intelligence, and external vendors to resolve technical integration issues
Led stakeholder meetings and managed project tracking through Smartsheet to ensure timely delivery
Improved campaign process efficiency through logical flowchart testing, QA checklists, and data validation protocols
Educated internal teams on campaign automation best practices and process improvements
Recognized with a Q3 2014 BAMMY nomination for redesigning Premium BAU campaigns
Monster.com – Weston, MA
Senior CRM Marketing Specialist (Global B2B & B2C), CRM Marketing
June 2006 – July 2011
Implemented and automated IBM Unica campaigns, reducing processing time by 3x
Integrated webinar programs into Eloqua, reducing manual processing time by 5x
Managed global lifecycle email campaigns for B2B and B2C audiences
Increased open and click-through rates by 5% through subject line and content A/B testing
Identified and resolved data integrity issues through backend query analysis
Optimized customer journeys through segmentation, testing, and performance analysis
Trained and mentored new team members across global marketing operations
Staples, Inc – Framingham, MA
Business Systems Analyst, Database Marketing
March 2004 – June 2006
Managed end-to-end direct mail campaign execution for retail store marketing
Increased campaign productivity by 3x through process automation and optimization
Developed split testing methodologies to measure campaign effectiveness
Trained contractors and team members on campaign execution tools
Dun & Bradstreet – Waltham, MA
Data Analyst, Quick Data Services
May 2001 – February 2003
Fidelity Investments– Boston, MA
Contract Systems Administrator, Financial Department
August 2000 – January 2001
EDUCATION
Bachelor of Science in Computer Science
Oklahoma State University – Stillwater, OK
Professional Certification: Access Database & HTML – Brainbench
TECHNICAL SKILLS
Salesforce Marketing Cloud IBM Unica Eloqua Siebel CRM Aprimo
SQL SAS Teradata Oracle PL/SQL Business Objects Cognos
TOAD MS Visual Studio Smartsheet HTML Adobe Photoshop MS Office
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