General Manager Equipment & Machinery Rental Leadership

Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 1 P a g e

KHALED ABU ALMAAREF

GENERAL MANAGER

Equipment & Machinery Rental Business Units

Dammam, Saudi Arabia

Tel: +966-*********

Email: ******.******@*****.***

Dynamic leader with over 20 years of extensive experience in directing equipment and machinery business units, driving the overall strategic direction and operational performance of the business, reporting directly to the Managing Director (MD), holding the primary responsibility for the Profit and Loss

(P&L) of the business, Leading a multifunctional teams, overseeing sales, marketing, operations, logistics, safety, maintenance, purchase and stores functions. Furthermore, fostering innovation, driving growth initiatives, and maintaining the company's position as a market leader in the Equipment rental industry.

Currently serving as the General Manager of the Equipment & Machinery Rental Business Unit, I excel in strategic planning, budgeting, and developing and diversifying business growth. My leadership has successfully driven organizational restructuring, transformation initiatives, asset acquisition strategies, and robust performance monitoring systems.

I possess a strong expertise in fostering technological integration and governance, ensuring compliance with policies and procedures, and promoting revenue growth within multicultural and cross-functional teams. Proficient in ERP solutions such as Oracle, SAP, and Microsoft Dynamics, I hold certifications in Project Management Professional (PMP) and Risk Management Professional (RMP), underscoring my commitment to operational excellence and continuous improvement in the equipment rental industry. KEY RESPONSIBILITIES

1) Financial Performance / Financial Management:

• Demonstrated consistent revenue growth through strategic contracts, long-term partnerships, and a diversified customer base.

• Achieved strong profitability through stringent cost management, operational efficiencies, and prudent financial planning, optimizing resource utilization and maximizing asset productivity.

• Maintained financial stability amidst dynamic market conditions through sound liquidity management, judicious investment decisions, and adherence to regulatory compliances.

• Drive financial performance, ensuring achievement of revenue and profitability targets.

• Develop and monitor key performance indicators (KPIs) to assess financial health and operational efficiency.

• Implement cost-saving initiatives and revenue-generating strategies to optimize the P&L.

• Collaborate with the CFO and finance team to manage financial performance, including budgeting, forecasting, and reporting, ensuring financial health and profitability. Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 2 P a g e 2) Leadership / Management:

• Responsible for investing in key leadership roles to drive business independently during scaling.

• Leads a multifunctional team, overseeing sales, marketing, operations, logistics, safety, maintenance, purchase, and stores functions, while fostering innovation and driving growth initiatives to maintain market leadership.

• Strategic Leadership: Play a key role in setting the business's overall strategic direction, working closely with the MD and Board of Directors to develop long-term goals and plans.

• Executive Management: Oversee all major functions, ensuring cohesive departmental collaboration to achieve business objectives.

• People Management: Lead team building efforts, set the tone for the company's vision, mission, values, and ethics, and oversee talent acquisition, development, and retention.

• Demonstrated ability to lead and inspire high-performing teams, fostering a culture of speed, collaboration, and innovation.

3) Decision Making / Accountability:

• Make high-level decisions affecting the business's direction, performance, and profitability, including investments, acquisitions, partnerships, and major initiatives.

• Overall Accountability: Manage the following associated functions: HSE and Supply Chain.

• Undertake General Manager level responsibilities as governed by regulations and ensure relevant compliance and regulatory management.

4) Sales and Marketing:

• Develop and execute comprehensive sales and marketing strategies to drive revenue growth and market share.

• Lead the sales team in identifying and capitalizing on new business opportunities.

• Collaborate with marketing teams to enhance brand positioning and market presence. 5) Operations and Logistics / Fleet Management:

• Oversee all operational activities to ensure efficiency, productivity, and customer satisfaction.

• Optimize logistics processes for timely and cost-effective equipment delivery and utilization.

• Evaluate the potential for establishing logistics as a separate business unit.

• Leads fleet management across the organization, ensuring reliability, compliance, and lifecycle optimization.

• This BU would serve projects and the market, overseeing operations, maintenance, procurement, and vendor relations.

• Implements preventive programs, digital tracking, and cost controls.

• Minimizes downtime, enhances utilization, and enforces safety and regulatory standards.

• Drives innovation, risk management, and continuous improvement.

• Collaborates cross-functionally to align with business goals and deliver efficient, sustainable equipment performance across all projects.

Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 3 P a g e 6) External Relations / Networking:

• Serve as the primary external representative, building and maintaining relationships with key stakeholders such as customers, vendors, and partners, and representing business in industry associations and events.

• Strong network & liaison skills.

7) Risk Management / Performance Monitoring/Governance:

• Identify and assess potential risks, implement strategies to mitigate them, and monitor industry trends, competitive threats, and regulatory changes.

• Monitor performance against key metrics and benchmarks, identifying areas for improvement and taking corrective action.

• Ensure compliance with all relevant laws, regulations, and corporate governance best practices. 8) Innovation / Culture:

• Foster a culture of speed, innovation, and continuous improvement, encouraging creative thinking and adaptation to changing market conditions. KEY ACHIEVEMENTS

Equipment & Machinery Rental Business Unit, KSA

• Successfully developed & restructured 2 Business Units

• Contributions to the Business Unit’s Transformation Road Map

• Contributions to Business Growth

- Strategic Planning, Investment Process

- Business Model for the BU

- Launched new rental business streams

- Achieved business growth from 250 million to 550 million SAR

• Contributions related to Commercial

- S&OP for the BU

- Financial Structure Model

- Pricing Strategy

• Contributions towards Human Dynamics

- Transformation Management Office & Extended Lead Team Establishment

- Performance Management System

- Learning & Development System

- Organization Structure

- Scope Mapping, Roles & Responsibilities

- Facility upgrades

- Implementation of Compensation & Benefits System

• Contributions towards Operational Excellence

- Standard Operating Manual

- Supply Chain Strategy & Structure development

Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 4 P a g e

- Development of Business Process Control System

- Key Performance Indicators

• Contributions to Technology

- Digital Transformation Strategy

- ERP Implementation

- Control Room

- Simulation Training Center for Drivers & Operators

- Innovative Digital Solutions

• Contributions towards Governance

- Service Level Agreements

- Governance Model Development

- Delegation of Authority Matrices

- Regular Internal Audits & Management Review Meetings Yusuf Bin Ahmed Kanoo, KSA

• Achieved business growth from 50 million to 200 million SAR

• Successful Tendering, bidding, awarding, mobilization, operations of 3 long term projects.

- Dedicated Light Equipment Project (Size: 300 M, for 10 years)

- Special equipment Project (Size 150M, for 15 years)

- Heavy lifting Project (Size: 350 M, for 15 years)

• Deliver 2 new Operations facilities in Al Hassa, and Jizan.

• Successful awarding with of 883 LE equipment & 153 SE equipment 2021 with Aramco 2019 and hiring of 152 staff within 6 months as per contractual terms.

• Received Appreciation certificate in recognition for efforts towards the Saudization and IKTVA implementation.

• Successful auditing for all running contracts with Aramco with ZERO incompliances.

• Zero accidents record for the last 3 years.

• Effective creation & implementation of career path programs for staff.

• Achieve 85% score as per Aramco performance evaluation.

• Increase the localization percentage from 35% to 52% in all contracts.

• Promoted from Fleet Manager to Operations Manager for Aramco Contracts. Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 5 P a g e WORK EXPERIENCE

MAH Group.

GENERAL MANAGER Nov 2022 till date

Equipment & Machinery Rental Business Unit, Dammam, KSA Reporting to: Vice President - Supporting Services Sector Direct and coordinate all the programs, activities and transactions of the business unit which manages a fleet of approx. 2800 assets including Earth Moving & Construction Equipment, Lifting Equipment, Heavy

& Light Vehicles, Machineries and contribute to the overall achievement of the Organization’s objectives. To govern all management responsibility for the assigned division by managing the operational and financial accountability for budgeted revenue and profit targets through strategic management and planning.

Major tasks include the following:

• Plans, develops and implements strategies for operational management and development so as to meet agreed organizational performance plans within agreed budgets and timescales.

• Lead the strategic methodology towards best practice.

• Establishes and maintains appropriate systems for measuring necessary aspects of operational management and development.

• Monitors measures and reports operational issues, opportunities and development plans and achievements within agreed formats and timescales.

• Manages and develops the direct reporting Staff and provides leadership and motivation for all staff.

• Manages and controls the departmental expenditure within agreed budgets.

• Liaises with other Functional / Departmental Managers to ensure a smooth flow of work.

• Contributes to the evaluation and development of operational strategy and performance in cooptation with the executive team.

• Ensure that activities meet with and integrate with organizational requirements for quality management, health and safety, legal stipulations, environmental policies and general duty of care.

• Executes the responsibilities of a Company Unit Head according to lawful and ethical standards.

• Foster process efficiency & excellence in the Business Unit administration.

• Effective management of the physical resources (EMV) required adhering to Quality, Innovation and HSE standards.

• Optimization of EMV’s utilization.

• Assists the Managing Director in observing, implementation of the Department programs and activities.

• Coordinates and controls the order cycle and associated information systems and analyzing data to monitor performance and plan improvements.

• Liaises and negotiates with Customers and Suppliers.

• Develops asset acquisition and manpower recruitment strategies and methods.

• Identifies and proposes business development needs.

• Monitors and implements discipline in Staff and Workers. Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 6 P a g e RENTAL OPERATIONS MANAGER Nov 2017 -

Oct 2022

Yusuf Bin Ahmed Kanoo, KSA

Reporting to: General Manager

Managing a team of 152 professionals (Rental Sales team, Procurement Manager, HR Officers, Financial Controller, Contract Administrators, Safety Manager, technical staff assigned at Aramco sites across the kingdom.

Overseeing technical and commercial performance of rental contracts to ensure all deliverables as per contractual scope, cost, and KPIs.

Field service and centralized workshops for fleet and equipment: Dump Trucks, Light Equipment (Welding Machines, Air Compressors, AC Units, Forklifts, Suction Pumps, Tower Lights, Generators), Heavy Equipment (Wheel Loaders, Wheel Dozers, Manlifts, and Mobile Cranes). Total value of assets managed: SAR over 700 million Value of inventory of spares managed SAR 10 million Software used: Oracle based (Symphony), computerized Maintenance Management System (CMMS)

• Directing a technical and administrative team for engineering, installing, commissioning, upgrading, optimization of fleet and manpower availability.

• Ensuring availability of critical materials, consumables, and spare parts across the kingdom.

• Setting the planned maintenance schedule / resolve maintenance problems.

• Recommend measures to improve conditions and operations of fleet and equipment.

• Manage vendors for availability of spares.

• Organize training as per the Annual technical assessment.

• Contribute to the development of maintenance budget and ensure compliance and cost saving.

• Ensure adherence to quality standards and HSE regulations.

• Involved in safety aspects like preparation of Risk Assessment, Job Hazards Analysis and SOPs. RENTAL FLEET MANAGER Oct 2015 - Nov 2017

Al Sahraa Holding Group, UAE

Reported to: General Manager

Managing 5 R&M Facilities across UAE (Abu Dhabi based company)

• Assign, Monitor, and manage the required fleet operations for all Road transportation Contracts with logistics, Steel, Food, Chemical companies.

• Arrange Fleet mobilization & Demobilization from and to construction projects sites.

• Coordinate, Schedule, and Audit fleet repairs and maintenance. Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 7 P a g e

• Optimize route planning, manage driver behavior, reduce fuel costs, provide visibility of the real-time location of vehicles, and extend the useful life of fleet assets using Telematics features.

• Ensure PDI (Pre-delivery inspection) is being done before releasing any fleet from workshops with updated service stickers informing the next periodic services.

• Control repair, inventory, and labor costs.

• Ensure efficient warranty claims procedure.

• Ensure quality, compliance, and safety of the company’s assets. SERVICE MANAGER Nov 2007 - Jan 2015

Al Jazira pipe Industries and oil Services - UAE

Reporting to: Plant Manager

• Managed company owned Fleet: Mercedes Benz, Volvo, Caterpillar, Komatsu.

• Worked with EMC (Emirates Motor Company) under Daimler Standards, improved availability by 45%.

• Implement Fleet Board management software for fuel consumption, accurate reading, and driving behavior, maintenance alarms for the vehicles by GSM communications.

• Manage the inventory of spares parts, in coordination with the Supply Chain Manager, to ensure an adequate supply of spare parts and consumables.

• Initiate and Advise fleet disposal.

EARLY CAREER

SERVICE ENGINEER May 2003 - Nov 2007

El Nasr Casting Co., Egypt

• Monitor the implementation of PM, CM, and warranty claim workflow, procedures.

• Perform failure analysis and report modification proposals.

• Ensure that maintenance technicians are trained, equipped, motivated and perform in a safe, timely, and cost-effective manner.

FIELD SERVICE ENGINEER Sep 2001 - May 2003

MANTRAC -CAT Dealer, Egypt

Reporting to: Service Manager

• Perform periodic preventive and corrective maintenance.

• Respond to field service calls, troubleshoot, and perform the required Repair and maintenance. ACADEMIC QUALIFICATION

Bachelor’s Degree, in Mechanical Engineering

(Power & Energy) - July 1998

Egypt.

Khaled Abu Almaaref Tel: +966-********* Email: ******.******@*****.*** 8 P a g e SOFTWARE PROFICIENCY

ERP System: Oracle, SAP, Microsoft Dynamics, Nebras, Symphony, CMMS CERTIFICATIONS & TRAININGS

Certifications:

• PMP (Project Management Professional)

• RMP (Risk Management Professional

• FIDIC contract Management.

• Supply chain Management.

• Lean Six Sigma green belt.

• Primavera 6.

• Internal Audit.

• Business Governance.

• Data Analytics.

• Financial Modeling.

Training:

• Performance Management System

• Managing others and Situational Leadership

• Anti-Money Laundering.

• Anti-Bribery and Corruption.

• Code of conduct.

• Compliance Basics.

• Conflict of interest.

• Sanctions Compliance.

• Integrated Management System.

• Facing Virtual Team Challenges

• Managing a Crisis

• Business Continuity.

PERSONAL DETAILS

Nationality : EGYPT

Date of Birth : 25-09-1975

Marital Status : Married

Contact this candidate