Jessica Olma
Content Writer and Project Manager
Denver, CO
***************@*****.***
LinkedIn Profile
Portfolio
Experienced professional skilled at creating high-quality marketing copy for a variety of audiences across multiple platforms. Expert in copyediting and proofreading to identify errors and inconsistencies in written material. Possesses SEO techniques to increase online visibility. Understanding of prompt engineering and using prompts for more accurate outcomes with AI-generated outlines, reporting, documenting, and research needs. Certified by Google and PMI in project management methods, tools, and technology.
Research Marketing Copy Communication Project Management Calendar Management Content Library Management GSuite Microsoft Word Google Docs
ChatGPT and Gemini ADA Compliance Team Collaboration SEO/AEO and AI Tools
EXPERIENCE
WealthCounsel Jersey City, NJ (Remote) Feb 2022-Feb 2024
Content Editor and AI Prompt Engineer (text)
Created legal marketing materials for attorneys and their clients as a content strategist at Law as a Business (LAB), a marketing services division of ElderCounsel. Crafted SEO-optimized content for new websites, blog articles, and downloadable resources, ensuring tailored language and branding for each attorney.
Transitioned to developing in-house marketing packages for WealthCounsel members following the merger with WealthCounsel in July 2023, maintaining punctuality and adaptability amid changing roles and deadlines.
Oversaw the management of the existing article library, delegating tasks among a contracted team of writers to update topics, statistics, and HTML heading codes while maintaining consistent formatting. Reviewed or revised all content produced between 2015 and 2024 to uphold quality standards.
Facilitated the seamless migration and integration of content libraries from both ElderCounsel and WealthCounsel in preparation for a new CMS platform. Collaborated with another content strategist to devise detailed editorial calendars, optimizing workflow efficiency and resource allocation throughout the content creation process.
Evolved as the role within the company continuously changed in response to leadership and departmental changes, managing overlapping projects for various managing directors. Adapted to shifting priorities and acquired new skills as necessary, thriving in dynamic environments. Demonstrated strong organization, self-motivation, and flexibility independently and as a team.
Scribe Syndicate 2012-2023
Content Writer, Owner
Served as a marketing consultant for over a decade.
Crafted descriptions for their new websites, refining their resumes and LinkedIn profiles.
Managed a team of at least five freelance writers, overseeing their work, providing editing and proofreading services, and ensuring the delivery of high-quality final copy to both new and existing clients
Transformed the business into a comprehensive provider of written and edited digital content catering to the needs of small business owners, web designers, and marketing firms across various locations, from Charlotte, NC, to Denver, CO.
Developed and maintained an online presence for the business through an optimized website, a professional LinkedIn page, and a Google My Business page, fostering visibility and engagement within the target market.
EDUCATION/COURSES
ADA.gov
Certificate in ADA website compliance
Project Management Institute and Google
Certified Assistant Project Manager
Colorado Technical University Colorado Springs, CO
Business Administration, Business Math, Literature, Communications, Microsoft Office Suite, Microeconomics
Temple University Philadelphia, PA
Fine Art
Owen J. Roberts HS Pottstown, PA
Academic/Honors
Graduated