Emergency Management Public Information Officer Leader
Resume:
Ruth Marie Cass (Cahill)
Carson City, Nevada
E-mail: **************@*****.***
SUMMARY
A seasoned leader with expertise in county management, stakeholder relations, and organizational development, dedicated to cultivating a responsive, customer-focused culture. Known for strategic thinking, innovative problem- solving, and effective team building, with a strong commitment to public service and excellent communication skills. EMPLOYMENT HISTORY
NDOT, PIO 1 2022 - present
• Webmaster for NDOT, overseeing the management and optimization of the agency’s website.
• Achieved a 55% increase in engagement metrics for the internal newsletter through targeted content and design improvements.
• Designed and implemented internal communication strategies to foster employee engagement and alignment with organizational goals.
• Developed and distributed leadership messaging, newsletters, and internal updates, ensuring clarity and consistency across all departments.
• Managed internal communication channels, including intranet and email platforms, to streamline information flow and enhance transparency.
• Responsible for developing and designing all presentations for the Director, ensuring clear, impactful communication of departmental initiatives and objectives. County of Hunterdon, Deputy Administrator and PIO 2017-2022
• Boosted social media engagement by 45% and launched a county blog to enhance online presence.
• Achieved an 80% increase in community newsletter subscriptions through targeted outreach and content strategies.
• Enhanced event planning processes resulting in a 20% increase in attendance at county events.
• Collaborated with state and federal stakeholders to successfully execute the Board of Commissioners’ goals and directives, driving initiatives that delivered significant benefits to Hunterdon County.
• Developed and implemented the COOP and COG plans.
• Led the development and scheduling of COVID-19 communications for the community during the pandemic, collaborating with neighboring counties to coordinate testing and vaccination efforts in alignment with federal guidelines.
Daytop Village of New Jersey, Development Director 2016
• Led fundraising initiatives, securing major gifts, grants, and partnerships to advance the organization's mission and financial sustainability, raising revenue by 6%.
• Developed and executed comprehensive donor engagement strategies, fostering long-term relationships with individual and corporate supporters.
• Managed a team to coordinate annual giving campaigns, unique events, and capital campaigns, exceeding fundraising goals.
• Collaborated with the executive team to align development goals with organizational priorities and strategic planning.
• Oversaw grant writing and reporting processes, ensuring compliance, and maximizing funding opportunities for program expansion.
Mark 1 Restoration, Business Development (USAA Excellence Award) 2014-2016
• Increased accounts receivable by 30%
• Developed social media accounts for the organization and increased business by 20%.
• Identified and cultivated new client relationships to drive business growth in the restoration industry.
• Developed and implemented strategic sales plans to expand market presence and increase revenue.
• Built partnerships with insurance companies, property managers, and contractors to secure consistent project referrals.
• Conducted market analysis to identify emerging opportunities and competitive advantages within the restoration sector.
• Managed customer accounts, ensuring client satisfaction and fostering repeat business through strong relationship management.
Starbucks, Manager and Coffee Master 2005-2017
• Trained more than five hundred partners in fourteen stores throughout the tri-state area.
• Led daily store operations, optimizing staff performance, and ensuring exceptional customer service standards.
• Managed inventory, ordering, and supply chain logistics to maintain operational efficiency and minimize waste.
• Developed and implemented staff training programs, fostering a positive team environment, and enhancing employee skills.
• Analyzed sales data and customer feedback to drive store performance and achieve revenue goals.
• Oversaw project management for retail displays, resulting in a 15% increase in sales.
• Successfully launched four new stores, including staff recruitment and training, and optimized inventory management to reduce shrinkage.
SKILLS
• MSOffice Suite
• Excel++
• Contractor Connection
• Hootsuite
• Contact Monkey
• Adobe Suite
• Constant Contact
• QuickBooks
• XactAnalysis
• Raiser’s Edge
• Innovations
• Client Runner
• Granicus Suite
• HTML/CSS, Java
• Computer Networking
• Cloud Applications
EDUCATION
• Master Public Information Officer, 2023
• Advanced Public Information Officer, 2021
• Computer Support/Networking Specialist Certification, 2019
• A.S. Computer and Science Classes, Raritan Valley Community College, 2012
• B.A. English, Cum Laude/ Phi Beta Gamma, Caldwell College, 1997
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