Youthful Communications Professional with Public Relations Experience

Kiana Corbin

*** * ******** ***** ******* Al ****3

Phone: 256-***-**** ● Email: **************@*****.***

Education

Miles College, Fairfield, AL

Bachelor of Arts in Mass Communication May 2022

Concentration Areas in Journalism and Public Relation, GPA 3.45

Skills & Coursework

●Computer Literacy in: Adobe In Design, Adobe Premier, Vegas, and Final Cut Pro, Words, Excel, PowerPoint and Outlook.

●Digital Video I: The criteria of this class was to learn how to operate a camera and adjust the settings using the parts of the camera such as White balance, Panning, Audio, Visual, body, lenses and viewfinder. The type cameras used were Fuji, Cannon, Nikon and Toshiba. We also had to learn how to use the different editing software. Such as Final Cut Pro etc.

●Milean Lab: Student news publication class (Milean)

●Advance Media Writing: The criterion was to learn how to tell compelling human interest stories.

●News Reporting: The criteria were to learn what news is, the different styles of writing and how to create a compelling lead.

●Script writing: The criteria for this class were to teach students how to write scripts for broadcast television.

Wells Fargo

April 2022-Present

Online CSR Birmingham, AL

●Greet Customers and provide opportunities for them to succeed financially.

●Service and navigate through calls while teaching customers how to use the tools provided to them by Wells Fargo.

●Graduated as a balance banker from the 1/25 class.

● Provide coaching and floor support to new trainees and team members.

●Interim CSR 3.

Phoenix Affect - Assistant Publicist

Birmingham, Al

7/2021 - 10/2021

●Work directly with the company CEO and project manager to develop the Facebook and Instagram advertisements.

●Assist with building each ad including the ad text, setting the geographic coverage area and our target demographics.

●Assist with the financial charges and invoices for each clinical site's advertisement campaign.

●Assists in the research, planning and implementation of initiatives to advance Phoenix Affect through participation in social media channels.

●Answering Emails, Managing Emails – you will have your own email account

●Social networks management – you will be posting and sharing our content that we create in Canva for multiple platforms – you will also design social media elements as needed.

●Weekly engagement of our social media platforms to ensure growth.

●*Research – I may have you research some things for the business or clients when needed. *Planning Projects – we use ToDoist to manage the projects and deliverables for the business. *Managing the Mailchimp and email blast for the company – sending out a bi-monthly newsletter for our 3,000 subscribers. You will also manage the ConvertKit account.

●Managing PR campaigns - Sending publicity seeking emails for certain clients when needed. *Assist in Media Buying – research and pricing so that we can make informed media buying decisions for clients

95.7 Jamz- Intern

Birmingham, AL

05/2018 - 11/2019

●Developed team communications and information for meetings.

●Developed original content for blog posts and website articles.

●Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.

●Prepared social media posts and videos with an eye for viral content strategies.

●Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues and external contacts.

●Gather information on customer opinions and adjusted plans to capitalize on current trends.

●Coordinated with highly experienced group of teammates to complete Press Releases projects by employing quantitative and qualitative research methods.

●Developed campaigns and specific marketing strategies for clients.

●Identified appropriate marketing channels and target customers for campaigns.

●Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

●Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.

TakeOff Amour - Public Relations Manager

Birmingham, AL

12/2019 - 02/2021

●Developed innovative marketing and PR strategies.

●Raised brand awareness through consistent marketing efforts and product campaign launches.

●Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.

●Collaborated with the media to encourage company and product coverage and promote brand mission and values.

●Coordinated and managed sponsorships and sponsorship activation.

●Built professional relationships with distributors, customers and media staff by attending trade shows.

●Consulted with advertising agencies to arrange promotional campaigns in all types of media.

●Handled media purchasing from all media outlets.

●Generated and implemented media pitches such as Getting TakeOff Amour media to shoot for Dre Kirkpatrick non profit organization summer event. Also, connecting with high schools not in the Birmingham area.

Divalista Tee's - Intern

Birmingham, AL

06/2018 - 2020

●Developed original content for blog posts and website articles.

●Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.

●Prepared social media posts and videos with eye for viral content strategies.

●Wrote and distributed press releases for company and clients.

●Developed campaigns to increase public awareness of the company and engage customers.

●Forged strong media relationships to further public relations goals.

●Gathered information on customer opinions and adjusted plans to

MillionDollarDivaHair - Social Media Manager

Birmingham, AL

01/2013 - Current

●Increased customer engagement through social media.

●Monitored online presence of company's brand to engage with users and strengthen customer relationships.

●Developed marketing content such as blogs, promotional materials and advertisements for social media.

●Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

●Analyzed and reported social media and online marketing campaign results.

●Identified target market and key segments through in-depth analysis of markets and related trends.

●Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.

●Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs.

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References Available Upon Request

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