Versatile Copywriter & Brand Strategist Lead

JANELLE ELIZABETH McGLOTHLIN

Los Angeles, CA 760-***-**** *******@**********.*** writebrand.com linkedin.com/in/janellemcglothlin

Versatile marketing leader and copywriter with 25 years of experience shaping brand voices, messaging platforms, and campaigns for global clients across the tech, consumer, cybersecurity, and healthcare industries. Founder of WriteBrand, a successful copywriting agency known for crafting clear, compelling messaging that drives engagement and business growth. EXPERIENCE

WriteBrand, Inc. – Creative Director & Copywriter (1998-Present)

• Lead creative strategy, brand development, and copywriting for clients ranging from start-ups to Fortune 100 companies.

• Named and launched 10+ new products and companies, creating cohesive identities and brand narratives.

• Delivered multi-channel campaigns increased client engagement and built measurable brand equity.

• Provide long-term brand consulting that ensures consistent tone and voice across touchpoints. HopSkipDrive, Inc. – Co-founder & Chief Marketing Officer (2014-2019)

• Co-founded and led brand development, marketing, and communications for a first-of-its- kind ridesharing startup for kids.

• Developed and executed launch strategy that expanded service to 10 major metro areas and attracted $20M+ in venture funding.

• Built brand voice and messaging that earned national press coverage in Forbes, TechCrunch, and Fast Company.

EARLIER EXPERIENCE

Early career focused on marketing management and market analysis for healthcare and technology companies.

Marketing Manager – Thermolase Corporation & Nextec Applications, Inc. Developed and executed marketing strategies, managed multimillion-dollar budgets, and led teams responsible for advertising, PR, and product launches. Market Analyst – Thermoscan, Inc.

Led consumer and medical market research programs shaping new product development and early-stage growth.

EDUCATION

University of Pennsylvania – B.S. in Economics (Wharton School), B.A. in International Relations EXPERTISE

Skills: Brand positioning development, AI prompting and tailoring for corporate communications. Languages: Fluent in Spanish, conversational Portuguese, and reading knowledge of French. Interests: Capoeirista, weight lifter/hybrid athlete, avid reader.

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