Senior FP&A & BI Analytics Expert

Asifa Noreen

315-***-**** **************@*****.***

Professional Summary

Strategic and detail-oriented FP&A Analyst with 16+ years of experience in financial planning, reporting automation, and business intelligence. Proven track record in designing dynamic dashboards, analyzing financial statements, and streamlining P2P workflows across diverse industries. Expert in Power BI (DAX, Power Query), SAP, SQL, and ERP integrations. Adept at delivering actionable insights, supporting audits, and driving cross-functional collaboration to enhance financial performance and operational efficiency.

Core Competencies

Power BI & Data Visualization: Designing dashboards using DAX, Power Query, and Excel to track financial performance, trends, and forecasts.

Financial Analysis & Reporting: Deep understanding of P&L, Balance Sheet, and Cash Flow analysis; supports monthly, quarterly, and annual close processes.

Automation & Process Improvement: Identifying and implementing automation opportunities in financial reporting and procurement workflows.

ERP Systems Integration: Skilled in SAP S/4HANA, ECC (FI/MM/SRM), Oracle, and QuickBooks for financial and procurement operations.

Compliance & Controls: Ensuring GAAP compliance, audit readiness, and internal control documentation.

Cross-Functional Collaboration: Partnering with Finance, IT, and Operations to translate business needs into BI solutions.

Technical Tools: Power BI, Tableau, SQL, Advanced Excel (PivotTables, VLOOKUP, Power Query, Macros), Agile (UAT, Sprints, Backlog).

Professional Experience

Business Systems Analyst] MR. Cooper

Apr 2024 – Mar 2025

Partnered with cross-functional stakeholders to gather and analyze business requirements, translating them into actionable reporting solutions using Power BI

Developed and deployed advanced Power BI dashboards integrated with cloud data sources, enabling real-time performance tracking across finance, operations, and strategic KPIs

Unlocked new functionality in Power BI Service, including row-level security, scheduled refreshes, and workspace optimization to support enterprise-grade analytics

Authored detailed user stories, functional specifications, and acceptance criteria for BI enhancements, ensuring alignment between business needs and technical delivery

Collaborated with development and QA teams throughout the Agile lifecycle, supporting sprint planning, backlog grooming, and iterative testing

Led User Acceptance Testing (UAT) and post-deployment support, driving stakeholder engagement, solution adoption, and continuous improvement

Identified opportunities for automation and process optimization, leveraging Power BI and other tools to reduce manual reporting and enhance data-driven decision-making

Freelance Financial & Data Analyst (Zari Trucking/ Zafran Kabab palace/ Buraq Transport/ Tareen Trucking)

Mar 2018 – Present

Designed and built dynamic dashboards using Power BI (DAX, Power Query), Excel (PivotTables, VLOOKUP), and Tableau to visualize financial performance, procurement trends, and forecasts.

Automated financial reporting processes and integrated SAP (S/4HANA/ECC) data into workflows, resolving AP issues, blocked payments, and GR/IR discrepancies.

Conducted ad hoc financial analysis and scenario modeling to support strategic decisions and operational planning.

Organized, reconciled, and analyzed procurement and financial datasets to ensure accuracy, completeness, and compliance with internal controls.

Collaborated with cross-functional teams (Finance, IT, Procurement) to streamline invoice and purchase order processing, improving reporting accuracy and operational efficiency.

Identified and implemented automation and process improvements across procurement-to-pay (P2P) cycles, enhancing system efficiency and reducing manual workload.

Supported internal and external audits with detailed documentation, reconciliations, and compliance reviews.

Fixed Asset Analyst Dubai International Airport

Sep 2017 – Dec 2017

Managed asset capitalization, transfers, and disposals, ensuring compliance with accounting policies.

Reconciled fixed asset schedules and maintained accurate records for audits and reporting.

Automated AP reports using Power BI and Excel, improving reporting accuracy.

Analyzed financial data to support decision-making and process improvements.

Account Receivable Analyst The Artisan by Enoteca Pinchiorri Restaurant

Dec 2016 – Sep 2017

Prepared detailed Profit & Loss statements, Balance Sheets, and management reports to support financial decision-making and operational efficiency.

Monitored and analyzed accounts receivable/payable, ensuring timely collections and payments while maintaining optimal cash flow levels.

Conducted variance and trend analysis on monthly expenses to identify cost-saving opportunities and improve budgeting accuracy.

Assisted with annual audits, preparing reconciliations, schedules, and supporting documentation to ensure compliance with accounting standards.

Collaborated with department heads to streamline reporting processes, resulting in a 15% reduction in reporting turnaround time.

Utilized Excel and ERP tools for data analysis, reconciliations, and financial forecasting to enhance accuracy and transparency.

Assistant Manager – Accounts] Masood Textile Mills

Aug 2009 – Feb 2015

Led budgeting, forecasting, and financial statement preparation for multiple business units, ensuring accuracy and alignment with strategic goals.

Performed detailed variance analysis between actual and forecasted results, providing actionable insights to management for performance improvement.

Supervised general ledger accounting, monthly reconciliations, journal entries, and financial closing activities.

Collaborated with cross-functional teams to develop cost-control initiatives, resulting in measurable reductions in overhead and operational costs.

Designed and implemented automated Excel reporting templates, reducing manual effort and improving reporting efficiency.

Supported internal and external audits, ensuring adherence to GAAP and company policies.

Presented periodic financial performance reports to senior management, highlighting profitability, cash flow trends, and key financial metrics.

Education

Allama Iqbal Open University – MBA in Financial Management 2011

University of the Punjab - Bachelor of Commerce (B.Com) - 2008

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