Vice President Asset Management
Resume:
GERARD “GARY” C. MILLS
*** **** ***** *****, *******, TX 75019
PROFESSIONAL EXPERIENCE
**** - ******* **** *. ***** HOTELS, LLC Coppell, TX Founder
A relaunch of an LLC formed in 2007 to develop hotels in the state of Texas and provide consulting services to owners and developers seeking expertise in site selection, market/economic feasibility, and franchise relations. The company expanded it’s expertise to include land and hotel acquisitions, asset management, historic tax credits, and land entitlements.
2025 - 2025 PEARLESCENT CAPITAL, LLC Keller, TX Senior Vice President
Reported to the principals and responsible for sourcing and closing “value-add” hotel acquisitions. Worked closely with the brokerage community and lenders to identify hotels matching our investment criteria. Duties included, but were not limited to market feasibility, underwriting, PSA negotiations, and franchise selection/negotiations.
2020 – 2024 CHOICE HOTELS INTERNATIONAL Dallas, TX
Regional Vice President Upscal Development
Reported to the SVP Upscale Development and was responsible for selling franchises for Cambria Hotels, Choice’s upscale lifestyle brand. Duties included, but were not limited to conducting presentations to developers, owners, consultants, cities, architects, interior designers and others to sell them on the value proposition offered by Cambria and Choice. Territory included: TX, NM, OK, KS, NE.
2015 - 2020 NEWCRESTIMAGE, LLC Dallas, TX
Vice President Real Estate
Reported to the President & CEO and was responsible for sourcing, underwriting, and acquiring land, existing hotels and historic buildings for conversion to hotel use. Other responsibilities included, but were not limited to obtaining city approvals, selecting and managing development teams consisting of general contractors, engineers, architects, interior designers and historic tax credit consultants.
2014 - 2015 DREAM HOTEL GROUP New York, NY
Vice President Business Development
Reported to the President & CEO and was responsible growing Dream Hotels and launching “Unscripted Hotels.” Both brands were “managed brands” and therefore, growth was accomplished by negotiating and selling long-term management contracts.
2013 - 2014 QUORE SYSTEMS, LLC Franklin, TN
Senior Vice President of National Marketing
Handpicked by QUORE’S founder to launch the cloud-based optimization platform. Responsible for creating trial and closing sales to hotel owners/operators.
2009 - 2013 HUNTER HOTEL ADVISORS Dallas, TX
Vice President
Reported to the owner and opened the Dallas regional office. Participated in the entire sales process. Worked closely with the corporate office to produce Offering Memorandums and develop creative marketing and sales strategies. Closed sales in Dallas, Arlington, Texarkana, TX, Pine Bluff, AR, and Van Buren, AR.
2007 - 2010 GARY C. MILLS HOTELS, LLC Coppell, TX Founder
Company formed in 2007 to develop hotels in Texas and provide consulting services to hotel owners and developers seeking expertise in site selection, market/economic feasibility, and franchise relations. Successfully developed a 107-unit Homewood Suites by Hilton hotel in Denton, TX, which opened in October 2009. Managed the full-cycle development process.
1996 - 2007 HILTON WORLDWIDE Dallas, TX
Senior Director of Franchise Development
Reported to the Regional Vice President and was instrumental in launching the Hilton Garden Inn franchise concept. Hilton acquired PROMUS Hotels in 2000 and added four additional franchise brands. Responsible for selling all Hilton brand franchises to developers in Texas and Oklahoma. Sold a record 42 franchises in 2006/2007.
1994 – 1996 WESTMONT HOSPITALITY GROUP, INC. Houston, TX
Manager of Acquisitions
Reported to the owner and was responsible for sourcing, underwriting, and acquiring single hotel assets and loan portfolios in the United States, Canada, and Mexico.
1986 - 1994 DOUBLETREE HOTELS CORPORATION Phoenix, AZ
Director of Development
Reported to the Vice President of Development and was responsible for launching Compri Hotels’ franchise program and expanding the Doubletree Hotel brand in the United States through management contracts.
1984 - 1986 LAVENTHOL & HORWATH Phoenix, AZ
Senior Consultant
Responsible for conducting market and economic feasibility analyses for real estate developers planning resort hotels and golf course developments in Arizona and California. Projects included the Scottsdale Princess Resort, Westin La Paloma, and Rancho San Clemente.
1983 - 1984 GREYHOUND SUPPORT SERVICES, INC. (GSSI) Phoenix, AZ
International Operations Analyst
Reported to the President of Greyhound Support Services, Inc. (“GSSI”) and was responsible for monitoring all remote domestic and international lodging contracts. Major contracts included the Alaska Pipeline (Prudhoe Bay, Alaska) King Khalid International Airport (Riyadh, Saudi Arabia), and Schlumberger Ltd. (Jakarta, Indonesia).
1980 - 1983 JOHN Q. HAMMONS HOTELS Northern California
General Manager
Reported to the Regional Vice President of Operations and was responsible for the profit and loss of several full-service hotels throughout Northern California including Holiday Inn Sacramento (North and South), Holiday Inn Visalia, and Holiday Inn Emeryville, CA.
EDUCATION
Bachelor of Arts - Business (Hotel & Restaurant Management Major)
Mercyhurst University, Erie, PA (1976-1980)
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