Marketer, Statistician, Instructor

Nicole Seibert

Brooksville, FL 630-***-**** ***********@*****.***

PROFESSIONAL SUMMARY

Innovative engineering & marketing technology executive with 17+ years of steering global SaaS deployments, platform migrations, and marketing automation and CRM systems. Skilled at unifying fragmented tech stacks, building high-performing teams, embedding AI and analytics, and driving measurable improvements in funnel efficiency, lead conversion, and operational reliability. Proven ability to partner with C-suite, Financial, Marketing and Sales leadership to align technology roadmaps with growth and revenue goals.

CORE COMPETENCIES

Data, Analytics & AI Fluency (Predictive scoring, dashboards, segmentation, statistical modeling)

Cross-Functional & Global Team Leadership (U.S./India/Philippines/Mexico/Poland/Romania/Remote)

Project, Change & GTM Execution (Sprint velocity, launch campaigns, SLA & governance frameworks)

Stakeholder & Executive Collaboration (CMO, CIO, CFO, Sales)

Platform Strategy & Migrations (Eloqua, Marketo, HubSpot, Salesforce, AEM, API Integrations)

Marketing Automation & Lead Lifecycle Systems (Lead scoring, routing, enrichment, attribution)

Web Engineering Governance (DevOps, QA, TPM, site performance

PROFESSIONAL EXPERIENCE

Niketas Marketing Automation, Inc. — President / CEO Consulting

May 2012 – Present

Established and scaled a global consulting business deploying complex SaaS platforms (Eloqua, Marketo, HubSpot, Salesforce, NetSuite, Oracle CRM) for 20+ clients across B2B and B2C sectors, including both digital-first and enterprise-scale organizations.

Led platform migrations, technical integrations (APIs, AEM, BlueKai, custom tools), and SaaS stack unification, significantly reducing tech debt, manual workflows, and system fragmentation.

Architected omni-channel sales & marketing lifecycle strategies, producing statistical personas, established KPIs and reporting frameworks, improving lead routing, scoring & attribution and ROI.

Managed multiple remote teams concurrently (including U.S. and international), coordinating product roadmaps, GTM plans, stakeholder alignment, sprint cycles, QA and DevOps practices using tools like JIRA, Asana.

All of my direct reports received certification in an area of their choosing.

Delivered measurable improvements for clients: deployments with faster time to market, reduced error rates, improved lead conversion, and enhanced operational efficiency.

Managed budget per project reporting to internal and external leadership and in one case increased the project scope our client was willing to pay by 600k.

Thermo Fisher Scientific (Contract) — Eloqua Consultant

Jul 2011 - Apr 2012

Led the deployment of Eloqua for the SID division, including integration with CRM, managing campaign infrastructure, multi-lingual email & form design for international audiences.

Streamline end-to-end campaign operations including planning, execution, tracking, and reporting for Europe

Delivered 120+ marketing projects, reducing build times by ~130%, improving lead scoring and data flows, ensuring timely campaign execution.

The Pedowitz Group — Sr. Revenue Engineer

Feb 2011 - Jun 2011

Developed advanced website logic, profile-driven customer segmentation, and marketing forms; integrated multiple CRM platforms with MarTech Stacks - Eloqua to ensure clean data and scalable customer profiling.

Advised on data governance and best practices, improving process reliability and campaign performance for participating clients.

Ariba, Inc. — Sr. Manager Marketing Operations

Apr 2010 - Nov 2010

Led a global team managing Eloqua systems; established SLAs, lead scoring models, campaign governance; drove cross-sell / retention / client acquisition efforts for new and existing clients.

Executed 500+ email campaigns and 100+ marketing programs contributing directly to revenue generation; mentored teams across regions, improved reporting, optimized lead management.

AirCell LLC (Gogo) — Manager of CRM and Analytics and Research

Aug 2007 - Sep 2009

Built marketing operations team and MarTech program for startup environment, spearheaded analytics, customer segmentation, CRM integrations (Salesforce), content & loyalty programs, cross-functional collaborations.

Achieved exceptional engagement metrics: ~25% opt-in rate, 20% satisfaction response rate; improved pipeline generation using data insights.

SELECTED ACHIEVEMENTS

Spearheaded major platform migration projects resulting in improved system reliability, fewer manual touchpoints, and faster lead lifecycle.

Increased project delivery velocity in multiple roles (notably at Thermo Fisher and in consulting) through refined DevOps & QA practices, better TPM processes.

Embedded predictive analytics and lead scoring models that improved lead conversion / route accuracy, aligning Marketing, Sales and Finance.

Built and managed cross-functional remote teams (U.S., Europe, India), driving consistent results, maintaining governance & process standards globally.

Consistent partnership with executive leadership (CMO, CIO, RevOps) to shape strategy, define KPIs, and deliver measurable pipeline outcomes.

EDUCATION

Graduate Studies, Sociology - Emory University, Atlanta, GA (1999-2001)

B.A., Women’s Studies - University of Louisville, Louisville, KY (1992-1996)

B.A., English Literature - University of Louisville, Louisville, KY (1992-1996)

TECHNICAL & TOOLS / STACK

Integrations / APIs: BlueKai, Postman, FarApp, Boomi, MuleSoft, custom API work

Web / Engineering Practices: DevOps, QA, Technical Program Management, sprint cycles, site performance

Analytics & Data Science: SPSS, SAS, STATA, regression, multivariate analysis, segmentation, dashboards, KPI reporting, data governance

Project & Program Management Tools: JIRA, Asana, Microsoft Project

MarTech / CRM / Automation: Eloqua, Salesforce, Marketo, Pardot, NetSuite, Oracle CRM, ExactTarget, HubSpot, BlueKai, GetSmart, SnapApp, AEM, Automate Anywhere

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