Chief Marketing Officer Growth Strategy, Brand & Revenue Transform

SEAN PARRY

Chief Marketing Officer Growth Strategy, Brand & Revenue Transformation

Oceanside, CA • 760-***-**** • ****@********.*** • linkedin.com/in/seanparry

SUMMARY

Enterprise marketing and growth executive with 20+ years of experience scaling SaaS, PropTech, and technology organizations through data-driven GTM strategy, AI-enhanced performance marketing, and brand storytelling that translates complexity into clarity. Known for rebranding and repositioning global companies, building marketing and RevOps functions from the ground up, and driving measurable enterprise value through strategic innovation and disciplined execution.

Transforming marketing into measurable enterprise value through alignment, innovation, and clear storytelling.

CORE COMPETENCIES

GTM Strategy • SaaS Lifecycle Marketing • AI & Automation • Revenue & Demand Generation • Global Brand Architecture • PE/VC Growth Acceleration • B2B/B2G Marketing • RevOps Alignment • Executive Leadership • Product-Led Growth • M&A Integration

National HouseCheck Corporation (HouseFax PropTech + HouseCheck App)

CEO & President (and CMO) 2016–Present

Mission: Rebuild, expand, and reposition a home-services and PropTech brand into a profitable, technology-enabled national platform delivering environmental, insurance, home inspection, and home safety solutions across 13 U.S. states and the Bahamas.

Drove 1,500% revenue growth and 35% CAGR within six months through AI-enhanced full-funnel marketing including performance, social, paid search, SEO, display, streaming, CTV, podcasts, retargeting, and CRM optimization.

Reversed a $900K operating loss into $230K profit in 12 months through product-line expansion and operational optimization.

Built strategic alliances and launched an industry-first reinsurance product, creating a recurring PropTech and InsurTech revenue model.

Led GTM, brand architecture, and creative direction for five brands; unified CX and UX across HouseFax and HouseCheck App, increasing satisfaction 25%.

Built the company’s marketing, marketing operations, and RevOps functions from the ground up, integrating CRM, lifecycle automation, and predictive analytics.

Secured early-stage investor funding through board-level financial reporting and KPI dashboards tracking CAC, LTV, and ROAS.

Expanded multi-state operations across 13 states and the Bahamas through integrated acquisition strategy.

Rebranded and repositioned all sub-brands to unify digital voice, experience, and investor visibility.

Parcel Pending (by Quadient – acquired 2019, $100M+)

Vice President of Marketing 2017–2019

Mission: Build scalable B2B and B2G marketing infrastructure to unify brand and GTM systems, accelerating adoption of smart-locker SaaS and IoT solutions.

Built marketing, marketing ops, and RevOps from the ground up, aligning Sales, Product, and Customer Support.

Increased web traffic 200% and pipeline 40% in 6 months via integrated ABM, SEO, content, and paid campaigns.

Reduced enterprise sales cycle 50% through automation, CRM optimization, and lifecycle marketing operations.

Positioned the brand for acquisition by Quadient in 2019 ($100M+)—two years ahead of plan, with complete enterprise GTM alignment.

Expanded brand adoption across logistics, education, multifamily, retail, and government sectors.

InsideSales (XANT.ai)

Director, Field & Partner Marketing 2015–2017

Mission: Align field, partner, and product marketing to accelerate enterprise pipeline growth, create new revenue streams, and expand the Salesforce partner ecosystem.

Generated $13.6M pipeline in 3 months and $12M ARR in 6 months via AI-enhanced ABM and multi-channel campaigns.

Managed 50+ industry events and roadshows, contributing 20% of company pipeline through partner marketing.

Built Salesforce-partner programs and co-marketing dashboards improving ROI visibility 30%.

Unified regional GTM campaigns and sales enablement materials to increase partner adoption and velocity.

BidSync (merged into Periscope Holdings)

SVP of Marketing 2012–2015

Mission: Build and scale SaaS-based procurement marketing and operations; manage growth strategy and organizational transition through acquisition.

Built marketing, marketing ops, and RevOps from the ground up, aligning GTM with product and sales.

Increased customer acquisition 30% and pipeline 25%, while reducing CAC 29%.

Delivered 6,500+ MQLs per month through vertical ABM and digital automation.

Partnered with executive and investor teams to maintain revenue continuity and performance through M&A.

Kofax (Tungsten Automation)

EVP, Global Marketing 2008–2012

Mission: Drive global go-to-market alignment and marketing lifecycle for automation software, leading a 50+ member global team and managing an $18.7M budget across 75 markets.

Built a $90M enterprise pipeline in 6 months by implementing verticalized SaaS-first GTM programs.

Exceeded revenue goals by 248% (APAC), 25% (EMEA), and 28% (Americas).

Directed brand integration and M&A communications for two acquired companies.

Implemented CRM and analytics platforms linking marketing performance to revenue accountability.

EDUCATION & CERTIFICATIONS

B.S. Business Administration – Marketing & Finance, Brigham Young University

Executive Leadership – Santa Clara University

Certifications: HubSpot Marketing & Sales Automation • HubSpot AI in Marketing • Salesforce Certified • CA Real Estate License (Active 2026)

SELECTED ACHIEVEMENTS

Scaled SaaS and PropTech organizations to 1,500% revenue growth and 35% CAGR in 6 months.

Rebranded and repositioned multiple global companies including HouseCheck, BidSync, and St. Bernard Software.

Led GTM and revenue marketing strategies driving $90M+ enterprise pipeline growth across SaaS verticals.

Directed marketing transformation supporting $100M+ acquisition of Parcel Pending by Quadient.

Built and led global marketing organizations spanning 75+ countries and $18M+ budgets.

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