Resume

MUNEKA Townes, PhD *******@*****.***

Austin, TX. 512-***-****

SUMMARY

Strategic Program Leader with 15 years of experience driving measurable organizational transformation in global change initiatives and program management. Successfully led cross-functional teams (US, DE, UK, India) to business requirements, achieve a 20% increase in workflow efficiency by leveraging data science and agile methodology to optimize GMV performance. Proven ability to identify and mitigate complex challenges, design strategic roadmaps, and integrate new technologies seamlessly. EDUCATION

Doctoral Degree Qualitative and Quantitative Research & Inquiry, University of North Dakota Master of Science Accounting and Analytics, University of Texas at Dallas: 2025 - 2027 Master of Science in Human Resources & Organizational Development, Eastern Michigan University Bachelor of Arts in Psychology and Sociology, University of Michigan- Ann Arbor PROFESSIONAL EXPERIENCE

The University of Texas at Austin

Inaugural Director of Assessment and Data Analytics July 2024 – Present The University of Texas is a tier 1 institution serving 50,000 students. known for its strong academic programs, particularly in business, engineering, and computer science. The university is a hub for research, with a large endowment and numerous nationally ranked departments, contributing significantly to both the state's economy and its intellectual life.

• Leadership & Strategy: Spearhead the Office of Assessment and Data Analytics, defining strategic vision, governance, and operational frameworks for departmental units, Business Services, HR, Longhorn Hospitality, the SVP/COO portfolio, and campus-wide initiatives. Develop and implement comprehensive assessment plans, reports, and presentations, contributing to housing master planning.

• Data Architecture & Analytics: Design and implement a robust data management structure. Manage user research and data analytics teams to design and execute research studies, informing data collection and assessment tools that measure student learning, NACE competency development, and program effectiveness. Generate actionable insights from data analysis, visualized via Tableau and Power BI, influencing departmental decisions. Champion data integrity and maintain expertise in relevant software

(e.g., Qualtrics, Wufoo). Pioneer the use of Python, ML, and Generative AI to enhance data analysis, predictive modeling, and reporting.

• Supervision & Coaching: Manage cross-functional team of UX and Data Analysts, utilizing agile methodologies to deliver data-driven insights and design improvements using a sprint cycle. Led daily stand- ups and sprint planning sessions to align the team on priorities and track progress. Implement an agile workflow (e.g., Scrum or Kanban) to manage project assignments and improve team efficiency by 15%. Manage a team of UX and Data Analysts, overseeing daily workflows, project assignments, and performance evaluations.

Supervise the entire lifecycle of data analysis and user experience projects, from initial scoping to final delivery. Allocate project assignments and resources based on team member strengths and project requirements to maximize efficiency.

Develop and implement a new project management workflow that improved team efficiency by 20%.

• Collaboration & Partnerships: Partner with stakeholders, including University Housing and Dining leadership, to define assessment needs and recommend data-driven projects. Collaborate with IT to develop technology solutions for housing demographics, market analysis, and employee data tracking.

• Training & Development: Develop and deliver training programs on assessment design, implementation, and best practices. Maintain knowledge of industry research and trends. Serve on university and national committees.

Ann LaunchOut Product Consulting LLC

Principal Consultant January 2018 – Present

Ann LaunchOut Product Consulting expertise lies in guiding tech, banking, and sales firms through complex challenges, leveraging a deep understanding of each sector's unique dynamics. I partner with clients to develop and implement innovative strategies that drive growth, optimize operations, and enhance market position. By focusing on data-driven insights and a collaborative approach, I help organizations achieve sustainable success and exceed their strategic goals.

• Strategic Advisory: Strategic consultant to various stakeholders, including SMB, organizational teams, Customer Success, Leaders, and HR Professionals leading to a 20% increase in revenue.

• CRM Management: Identify gaps in customer relationship management (CRM) utility.

• Training Onboarding: Implement customized onboarding training for teams, resulting in a 15% increase in lead conversion rates and a 5% boost in annual revenue.

• System Analysis: Analyzes organizational structure and employee talent distribution, revealing inefficiencies hindering growth.

• Cross – functional Teams: Propose restructuring plans for cross-functional teams, product delivery, speed and a 10% reduction in operational costs

eBAY

North America Product Change Management Adoption Manager August 2023 – June 2024 eBay is one of the largest online marketplaces in the world, with over 182 million active users and over $86 billion in annual gross merchandise value (GMV). Support 300 teams’ contributors with GMV of 59Million – 401Million.

• Product Vision and Strategy: Coach, lead, and train 1,200+ B2B internal teams across NA, UK, and DE to align product strategy, explore root cause analysis, define business requirements for target groups, benchmark deliverables against product roadmap using an agile scrum framework.

• Product Liaison: Operated as product liaison between teams (Information Technology Developers, product manager, product owner, scrum teams, data analytics, and change management) prioritize product enhancements, features, journey maps, onboarding timelines using Project Monday, Google Analytics, Slack workflows, Salesforce UI, and Figma to quantifiable drivers, objectives, goals, scale, KPIs resulting in 18% increase in teams’ productivity, adoption, reports, and analytics.

• UX Research: Designed, collected qualitative and quantitative metrics and testing resulting in a 10% increase in strategic stakeholder alignment across Product Managers, IT technical developers, and change management by aligning internal customers problem statements, use cases, user stories, UTIs, feature requests, and UX research voice of customer survey data,

• Quantified Data-Driven Approach: Led a 15% reduction in technical debt, misalignments to business requirements by leveraging Salesforce CRM, Einstein Analytics Generative AI, Tableau, Slack workflows.

• Global Change User Management Network: 12% increase in overall operational efficiency by designing 70-person global change champion network initiatives (DE, IA, UK, US, AU) using ADAKAR model to champion product adoption, organizational change across multiple teams, actions, and software implementation.

• Onboarding and Training: Develop and implement a comprehensive onboarding learning curriculum lifecycle and training roadmap using Monday.com to support 300+ internal teams training implementation plans, and product migration training resulting in a 10% increase in value adoption.

• Leveraging Salesforce Generative AI: Utilized Generative AI, Salesforce Einstein Analytics for Sales and Customer Service teams to summarize seller insights, recommendations, drive next best actions, and accelerate product adoption for managers, increasing internal teams’ productivity by 10%. COACH HUB

Coach Hub is a comprehensive digital coaching platform helping businesses develop and retain their employees. The platform provides onboarding and training, performance management, feedback, coaching, and analytics. Senior Customer Success Manager April 2022 – July 2023(layoff)

• Align Business Requirements: Led business requirements during the sales and project lifecycles to determine product design and support pre-sales technical team to understand teams’ needs, pain points and develop proposals/Statement of Work with HR Executives and teams to translate OKRs into actionable analytics, solutions, retention metrics driving a 20% surge in new accounts.

• Leveraged Looker Data Analytics to uncover qualitative and quantitative trends, patterns, and tailor technology recommendations, maximizing ROI for executives. Analyzed product platform usage patterns to identify technical solutions, opportunities, and mitigate threats.

• Applied Agile Scrum Implementation deliverables by 15% and fostering seamless team collaboration, ensuring timely platform implementations, and exceeding client expectations. Conducted targeted pre meetings, reviewed client contracts for feasibility, and aligned DEI frameworks.

• Pre-Qualifications Meetings: Created impactful digital assets and facilitated engaging pre- presentations, empowering potential clients with mobile, desktop, and laptop integration capabilities and building trust value proposition.

• Managed Digital Coaching Portfolio: $1.5Million – $2.5Million digital coaching portfolio, exceeding KPIs through proactive account management and expert problem-solving skills, ensuring client satisfaction and maximizing platform utilization.

UX RESEARCH BOOTCAMP, MEMORISELY May 2022 – July 2022 UX Product: Gathered sentiment analysis and user interaction for mobile Meditation app. Designed generative and summative research methods strategies, testing, validation, surveys, card sorting, and user research synthesis.

• UX Interviews: Facilitated and created user interviews, testing, data analysis, UX research and simulation.

• UX Research Tools: Utilized Maze to manage survey project tracking of participant survey responses. ACCENTURE & GOOGLE

Google Cloud Partner Business Analyst July 2021 – March 2022 (contract)

• Leveraged Salesforce UI: interface to build pipelines, opportunities, generate revenue, custom objects, reports, and dashboards to visualize performance, build out parent and child relationships increase teams’ utilization and productivity and compliance by 30%.

• Anaplan data-driven: Utilized Anaplan and GCP to forecast system to product internal team accuracy across teams, deals contracts, bonus alignments, and sales opportunities by 25%, 96% resolution US and India teams.

• Internal Salesforce Cloud systems: Aligned Salesforce flows to mirror deals contracts, bonus alignments, and sales opportunities by 25%, driving a 96% resolution rate of surge across US and India teams.

• Data-driven Process Modeling: Lucid restructured workflow processes, data storage enabling real-time analysis of data empowering data driven decisions boosting internal team sales performance by 30% fostering stronger partnerships revenue growth.

BUSINESS DEVELOPMENT FELLOW - SV ACADEMY July 2021 – Aug 2021 Selected for an elite sales development program (top 2% of applicants), undergoing 300+ hours of rigorous training in strategic account management, communication, and targeted outreach techniques.

• Sales: Completed a rigorous (300+ hours) development fellowship techniques by coaches.

• EQ: cultivating empathy, growth mindset, coachability, ICP, and object prioritization, targeted campaigns for SMB, midmarket, and enterprise accounts.

• SDR workflow management: Executed a change management methodology, A/B testing, personas, communication alignment: email, social, phone, and video touchpoints; targeting SMB, midmarket, and enterprise accounts.

THE UNIVERSITY OF TEXAS AT AUSTIN

Program Manager of Operations April 2018 – July

2021

• Managed 40+ staff and partners. Oversaw program portfolio management, curriculum, onboarding, and training timeline, scope, milestones, plans, deliverables, gaps, and risk.

• Product Adoption: Designed roadmaps using life360 to increase user online ride request, employee tracking decreasing average wait times by 12% increasing user and companion tracking by 15%.

• Data Analytics: Incorporated SQL expertise to extract, transfer, and load raw structured employee data, identify patterns in pay, performance, and program performance KPI metrics, resulting 20% reduction employee retention.

• Staff Development: Mentored, coached, and supervised 45 high-performance employees executing business strategy, goals, and regulatory compliance achieving a 30% increase in retention.

• Performance Metrics: Partnered with organizational leadership to align departmental KPIs, training, forecast program structure, redesign performance, exit interview strategy resulting in 15% churn reduction.

• Payroll Administration: Strengthened decision-making, aligned payroll data insights optimized wages increases by 10%.

• Talent Management: Identified talent gaps and developed strategic acquisition plans, mitigating turnover risk by 12%. Accelerated 25% time-to-hire by targeted sourcing, behavioral interviewing, and aligning offers.

EASTERN MICHIGAN UNIVERSITY

Employee Consultant (Professional Programs & Training) September 2016 – August 2018

• CRM Implementation: Led HubSpot CRM integration solutions. Leveraged CRM functionalities directly targeting enrollment increase, leading to 20% increase online course registration, retention, and 10% streamlined workflows.

• (ETL): Extracted and analyzed backend sentiment analysis, collaborated with software engineers on design and implemented solution that increased user engagement and course enrollment by 30%.

• Online Management: Increased asynchronous course registration usage by 30% by integrating new client dashboards, webinars, and assessment and enrollment e-learning applying design system thinking.

• Revenue Portfolio Generation: Identified and generated 20% of new business using market segmentation, gaps analysis, revenue generation, ROI modeling, KPIs, trends, benchmarking, and user research.

• Digital Management: 40% Optimization of social media footprints across marketing, communication systems, program managers, business partners, software engineering, and CRM strategy. EASTERN MICHIGAN UNIVERSITY College of Business

Faculty Research and Development Coordinator September 2016 – January 2017

• Recruitment and Onboarding Framework: Developed a based on comparative analysis of top 50 companies, leading to a 15% increase in new faculty retention within the first year.

• Data-driven talent assessment: Designed tool, identifying skill gaps and recommending personalized development plans for 500+ employees, resulting in 20% internal promotions increases.

• Data-driven decision making: Championed the of across the organization, increasing utilization of ROI, KPIs, trends, and benchmarks by 20%, leading to a 12% reduction in training expenses and employee satisfaction.

COMERICA BANK

Fund Accounting Trust Advisor II Wealth Management September 2014 – August 2016

• Client Management: Empowered 50+ clients with actionable financial data through meticulous $100M+ DDA, general ledger, & internal account balancing, enabling informed wealth management decisions.

• Data Migration Managed seamless for all clients during the successful transition to a new financial reporting system, optimizing asset allocation based on risk tolerance.

• Regulatory Compliance: Maintained compliance with financial regulations for 12 Trust Administrators by compiling, reviewing, and analyzing ACH/wire transactions, reports, audits, preventing irregularities. CHARLES SCHWAB

Quality Control Intern May 2015 – July 2015

• Asset Management: Automated processing of 384 external vendor (Blackrock, Fidelity, etc.) fund transfer using v-lookups and pivot tables. Reduced external transfer requests by 50%, improving cost and asset management.

• Internal Audits: Monthly reconciliation of financial posting errors by 30% by resolving mismatched amounts, brokerage assignment issues, and improving overall financial record accuracy.

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