Quality Assurance Client Services

ERIC MACDUFF

**** ******* ****** ******** ** ****2 203-***-**** *******@*********.***

EXPERIENCED SALES PROFESSIONAL

Experienced and dynamic sales professional with strong expertise in building rapport with existing and potential clients, generating leads, and implementing creative marketing techniques. Proven track record of achieving challenging sales goals, planning long-term strategic goals, and motivating team members toward exceeding organizational objectives. Flexible employee who demonstrates excellent problem-solving skills. CORE COMPETENCIES

● Successful Lead Generation

● Cold Calling Techniques

● Integrated Marketing

Campaigns

● New Business Development

● Sales Forecasting

● Leadership Skills

● Brand Establishment

● National Promotions

● Quality Assurance

● Customer Compliance

● Personnel Motivation

● Resource Optimization

PROFESSIONAL HISTORY

2016-2024: Consulting for: ATT, Netology llc, Marcus Evans Summits, Brio Digital, Rectangle Health, Class Action Refund, White Hawk Sales Partners Townsquare Media Group Greenwich CT

Event Expo Sales Executive August 2015- January 2016

● Sales for Townsquare Expo Division Business & Consumer Trade Shows

● Cold calls to small & medium sized businesses for face to face marketing opportunities

● Created relationships through prospecting and utilizing SalesForce

● Communicated terms of contract, initiated sponsorship opportunities

● Post-sales support and feedback

BASWARE INC. Stamford CT

Corporate Accounts Manager/ Enterprise Software Sales June 2008 – May 2014

● Effectively utilized creative sales and marketing techniques to cultivate lead generation. Built account base and maintained exceptional customer service throughout entire acquisition process.

● Managed, supported, and provided training on databases used by sales professionals globally.

● Conducted market research to ensure branding and offerings aligned with marketplace needs.

● Led sales forecasting activities and verified resources were maximized while reducing expenses. ACTION LETTER INC New York NY

Vice President/Director of New Business Development 2001 – 2007

● Successfully led new business development through Internet advertising, cold calling techniques, print media development, and direct mail programs to targeted potential customers.

● Proactively sold direct marketing advertising services to small and large companies in the tri-state area. Provided printing, mailing, database management, and list services to client campaigns. EYEOH INTERACTIVE INC. Wilton CT

Program Manager/Consultant 1998 – 2001

● Served as a strategic planning consultant for the event marketing industry. Developed marketing and promotional programs for well-known Fortune 200 companies.

● Built a cohesive team of executives and implemented sales and motivation techniques through management programs, training initiatives, and seminars.

● Utilized coaching and mentoring techniques to train the sales force on marketing strategies.

● Successfully increased product awareness by 100% for General Motors’ Oldsmobile Division in the college and university markets. Designed and implemented national promotional techniques.

● Spearheaded and executed value-added promotions for Infinity Broadcasting. NONTRAD MARKETING Norwalk CT

Director of Operations 1994 – 1998

● Built relationships through personal contacts and cold calls to national advertisers, media companies, promotion agencies, and charitable organizations.

● Produced customized promotions for diverse national client base, including Pepsi/Lipton and Sony.

● Orchestrated sales presentation materials and strategies for Leo Burnett and Hachette. EDUCATION

Bachelor of Arts – Liberal Arts/English, Concentration in Entertainment Management University of the Pacific, Stockton, CA

ADDITIONAL TRAINING

Brian Tracy Motivation The Sandler Sales Program Dale Carnegie Sales Techniques Tom Hopkins – How to Become a Master at the Art of Selling

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