Business Development Digital Marketing

Frank Bianco, MBA, BSME

Dynamic marketing leader with over 30 years of experience in building and scaling brands through high-impact digital strategies and business development partnerships. Expertise in driving online growth for multiple brands by aligning creative direction, paid media, SEO, and content strategies to enhance visibility, engagement, and sales. Proven track record of blending brand storytelling with performance marketing to deliver measurable ROI for e-commerce and retail brands. Committed to leveraging innovative approaches to elevate brand presence and achieve strategic business objectives.

WORK HISTORY

January 2020 - October 2025

Director of Marketing, PR & Special Projects

Mobility City Holdings, Inc., Boca Raton FL

• Took this mobility equipment franchisor from 10 to 60 franchise owners and from $2,000,000 to $50,000,000 in franchise owners revenues.

• I managed marketing for a national multi-location brand, building growth focused campaigns that doubled system-wide revenue every year for over 5 years.

• Negotiated contracts developing key partners, resulting in 16% increase in revenues and improved client satisfaction.

• Manage brand positioning, content creation, paid search (7 figure budget), and organic strategies across web, social, and email, delivering high-intent traffic and increased conversions.

• Develop creative assets, from product photos and lifestyle imagery to videos, brochures, and ad creatives.

• Implement e-commerce best practices for online service booking and retail sales, improving customer acquisition and lifetime value.

• Inside account management, problem solving, and coaching owners to align local and national strategies, ensuring brand consistency across multiple channels.

January 2000 - December 2019

Agency Founder, Marketing Strategy & E-Com

Clickshopping.com, International Microtech, Pembroke Pines, FL

• As a pioneer in digital marketing, I identified client needs and developed marketing solutions based on analytics and trend analysis.

• Captured significant client engagements including: Mazda Motors Phoenix, Dish Network, AAMCO, and FastSigns.

• Established multi-brand digital marketing programs for clients in retail, fashion, and lifestyle sectors.

• Managed eCommerce storefronts using Instacart, relying on SEO, Google Ads and eBay optimizing product listings, creative, and user experience for increased sales. Incorporated Shopify and WooCommerce when they became relevant.

• Built and executed email/SMS marketing automation that increased repeat purchase rates by up to 35%.

Client examples:

- Agency for Scruby's BBQ. Drove client revenue growth from $860,000 to $2,800,000 in 4 years via menu optimization and brand marketing.

- Agency for 21 AAMCO owners. Drove revenue growth moving each owners revenue up over 100% and National rankings in the AAMCO network into the top 25% of owners in 2 years via SEM, Google Profile and Google Ads optimization.

January 1987 - December 1999

Founder/President/CMO Elexis Corporation, Miami, FL

• I built a cross-functional team to create products based on market trends utilizing advances in technologies.

• Skills: key account sales, project management, trade shows, brand strategy, promotion, leadership, strategic and annual business plans.

• Products manufactured: pulse monitors, blood pressure monitors, pedometers, massagers, electric fence and other pet electronic products.

• I sold Elexis Corp. products to DRTV and Retailers in the US, Europe & Japan growing from start-up to $18 mil in annual revenues.

• I sold my interest in the business in 1999.

EDUCATION

MBA Marketing & Finance

Fairleigh Dickinson University, Teaneck, NJ

BS Mechanical Engineering

Manhattan University

• Research Project: Electric Car Feasibility, Prototype construction was completed. Functional testing showed range per battery charge was a drawback. Battery technology and charging scheme alternatives were shortlisted for future study.

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