Content Writer Technical

LEE H. KOLINSKY

516-***-**** *********@*****.*** Portfolio - LinkedIn – Website

Head of Content

Strategic content writer and editorial lead with 10+ years of experience crafting persuasive, search-optimized content across industrial supply, healthcare, metal cutting and lifestyle sectors. Known for blending technical precision with authentic storytelling to drive engagement, elevate brand voice, and streamline editorial operations across global teams. CORE SKILLS

• Technical and Marketing Writing

• SEO and AI-Driven Optimization

• UX Writing and Product Descriptions

• Editorial Workflow and Style Guides

• Brand Voice and Messaging

• CMS, Metadata Descriptions and Taxonomy

• Translation & Localization Oversight

• Adobe Creative Suite, Figma, Workfront, Jira, Confluence, SAP, MDM, ChatGPT, Copilot Senior Technical Writer, Kennametal – Remote Oct 2022 – Present

• Created global content (brochures, blogs, emails) supporting $2.1B in sales across 60+ countries

• Boosted digital traffic 40% via SEO and AI keyword strategies

• Cut translation costs 10% through vendor and content optimization

• Developed multilingual style guides and documentation standards Marketing Copywriter, JobTarget – Remote Jan 2022 – Oct 2022

• Produced content for $20M recruitment platform, increasing qualified leads by 50%

• Enhanced brand authority through targeted blogs, emails, and ads

• Authored compliance guides, improving client onboarding by 20%

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Technical Copywriter, MSC Industrial Supply Co. – Melville, NY Jun 2010 – Jan 2022

• Led SEO for 3M+ listings, contributing to $4M/day in online sales

• Increased search visibility 31% and improved conversion rates 13%

• Standardized product messaging and documented cross-team workflows AFFILIATION

Board Member, James R. Halsey Foundation of the Arts (2018–2021)

• Mentored youth in filmmaking and creative skill development AWARDS

Impact Award (2024, 2025) Shining Star (2018, 2019) Best Screenplay (2016)

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