Marketing Analyst, Marketing Data Analyst, Research Analyst

Jagannath Kharel

Charleston, IL *****, USA 309-***-**** ********@*****.***

SUMMARY

Data Analyst with expertise in marketing analytics and business intelligence, skilled in Power BI, Tableau, Google Analytics and SQL. Built interactive dashboards that cut manual reporting by 90% and performed cohort and LTV analyses to boost marketing ROI by

21%. Launched an AI-driven EdTech platform with over 1,200 users and collaborated cross-functionally to translate data insights into optimized campaign strategies.

SKILLS

•Technical Skills: HTML, CSS, JavaScript, Developed AI agents and applications using Replit, n8n, MindStudio, Consulting Experi- ence

•Marketing & CRM: Salesforce Marketing Cloud, HubSpot CRM, Google Analytics (GA4), Google Tag Manager, CMS & email template customization, Customer Engagement Platforms

•Data, Analytics & AI: Advanced Excel, SQL, R, Python, Tableau, Power BI, Cohort/customer segmentation, Campaign performance analysis, AI tools for analytics & automation, Data Strategy, Attribution Modeling, Incrementality Modeling, ROI Modeling

•Automation & Workflow Tools: Marketing automation, Agile (Jira, Confluence), Data integration, Process documentation

EXPERIENCE

Mango Analytics Inc. Mar 2025 - Present

Data Analyst Brandford, CT, US (Remote)

•Analyzed user behavior and feature performance using SQL, informing data strategy and driving UX enhancements.

•Built interactive Tableau and Power BI dashboards to track KPIs and reduce manual reporting by 90%.

•Conducted pricing and competitor analysis using Google Analytics and attribution modeling to support product strategy, resulting in more competitive pricing models and improved ROI.

•Partnered with PMs and engineers to translate data insights into product enhancements

Kidsage.ai Dec 2023 - Feb 2025

Business Analyst & Co-founder Dover, DE, US (Remote, Part-Time)

•Launched AI-driven EdTech platform, growing to 1,200+ users in the first year.

•Conducted market research, user analysis, and documented workflows that enhanced product strategy and resulted in a 20% increase in user satisfaction.

•Evaluated pricing models and customer segmentation using ROI and incrementality modeling to guide strategic partnerships.

•Created and maintained process documentation, workflows, and dashboards to improve operational efficiency, supporting cross-func- tional collaboration in a consulting environment.

Comfort Suites / Choice International May 2024 - Jul 2024

Marketing Analyst (Summer Intern) Normal, IL (Remote)

Conducted market research and developed metrics to optimize digital strategies.

•Analyzed customer surveys (NPS, CSAT) to identify key areas for improvement, enhancing customer retention and experience.

•Performed churn, LTV, and cohort analyses, boosting marketing ROI by 21%.

•Supported email, SEO, and social media campaigns using customer engagement platforms, leading to increased customer engagement and brand visibility

•Assisted in strategic planning for Choice Privileges rewards promotions, contributing to increased program participation and customer loyalty.

Illinois State University Aug 2021 - May 2023

Graduate Research Data Assistant Normal, IL

•Created Tableau and Power BI dashboards to manage survey data for institutional reporting, improving data accessibility and decision-making processes

•Collaborated with research teams to meet IPEDS and NCES compliance, ensuring accurate and timely data submissions

•Co-led IRB-approved research using R, SPSS, and Qualtrics; performed literature and data analysis.

•Assisted faculty with test preparation, evaluation, and academic coordination, enhancing the quality of educational delivery and student performance

Prerana Jan 2019 - Nov 2020

Program Quality & Marketing Analytics Manager Kathmandu, Nepal

•Designed and implemented program monitoring systems and data workflows that enhanced service delivery quality by 28% and improved operational efficiency.

•Conducted needs assessments and performance evaluations using SQL and Tableau, leading to actionable insights that enhanced program improvements and informed stakeholder reporting

•Strengthened community engagement and stakeholder communication through targeted content strategies, resulting in a 30% increase in partner participation.

World Vision International

Specialist: Data Analysis, Monitoring, Evaluation & Research

•Led seven evaluation studies; used data visualization and KPI tracking to support strategic shifts.

Apr 2015 - Jun 2018

Kathmandu, NP

•Improved collaboration and stakeholder communication by implementing process documentation and using Confluence, leading to a

15% improvement in outcomes.

•Led survey design, KPI analysis, and strategic reporting across education-focused initiatives.

EDUCATION

Illinois State University, IL, USA 2023 - 2024

Master of Science, Marketing Analytics Normal, IL

•GPA: 3.4

•Coursework: Business Analytics, Marketing Research and Methodology, Marketing Analytics and brand management, Operational Management, Data Science, Forecasting, Database Processing, Data Visualization (using HTML, CSS, JavaScript), Marketing Re- search, Operations & Statistics

Illinois State University, IL, USA 2022 - 2024

MBA, Business Analytics Normal, IL

•GPA: 3.3

•Coursework: Business Analytics, Marketing Research and Methodology, Marketing Analytics and brand management, Operational Management, Data Science, Forecasting, Database Processing, Data Visualization (using HTML, CSS, JavaScript), Marketing Re- search, Operations & Statistics

Tribhuvan University, Nepal 2008 - 2012

Graduate Degree, Economics KTM, NP

•GPA: 3

•Coursework: Mathematics, Economics, Statistics, Policy Analysis

CERTIFICATIONS

•Graduate Certificate in Business Analytics:Illinois State University – College of Business.

•HubSpot Marketing CRM

•Inbound Marketing

•Digital Marketing

•Google Analytics (GA4)

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