Social Media E-Commerce

Samuel Anderson

Chino, CA *****

**************@*****.***

213-***-****

Work Experience

Freelance Copywriter

Glass of the sun solar LLC.-Chino, CA

January 2024 to Present

• Crafted compelling and engaging copy for various clients across multiple industries, including but not limited to e-commerce, technology, healthcare, and finance

• Developed creative concepts and messaging strategies to effectively communicate client's brand identity and value proposition

• Produced high-quality content for websites, blogs, social media platforms, email campaigns, product descriptions, advertisements, and other marketing materials

• Collaborated with clients to understand their target audience and business objectives in order to tailor the tone and style of writing accordingly

• Researched industry trends, competitor activities, and relevant keywords to optimize content for search engines (SEO)

• Met strict deadlines while maintaining a high standard of quality in all deliverables

• Edited and proofread own work as well as provided feedback on revisions based on client input

• Managed multiple projects simultaneously while prioritizing tasks based on urgency and client needs

• Communicated effectively with clients to gather project requirements, provide updates on progress, address feedback or revisions promptly

Freelance Copywriter/Editor

Create Rarity-Remote

May 2022 to Present

• Developed and executed email marketing campaigns to drive customer engagement and increase conversion rates

• Implemented A/B testing strategies to optimize email subject lines, content, and design for improved open and click-through rates

• Analyzed campaign performance metrics using tools such as Google Analytics and Mailchimp, making data-driven decisions to enhance campaign effectiveness

• Segmented subscriber lists based on demographics, behavior patterns, and purchase history to deliver targeted messaging that resonated with different audience segments

• Optimized email deliverability by monitoring sender reputation scores, managing bounce rates, and implementing best practices for list hygiene

• Collaborated with cross-functional teams including design, content creation, and product management to develop compelling email content aligned with brand guidelines

• Designed responsive HTML templates for mobile-friendly emails that ensured consistent branding across various devices and platforms

• Created dynamic content modules within emails using personalization tokens or dynamic tags based on user preferences or previous interactions with the brand's website or products/services

• Implemented triggered email workflows (e.g., welcome series, abandoned cart reminders) resulting in an increase in conversions by XX%

• Conducted A/B tests on various elements of emails (e.g., layout, images, CTAs) to identify best- performing variations and improve overall campaign performance

• Developed and maintained an editorial calendar for timely delivery of relevant and engaging content to subscribers

• Increased subscriber engagement by implementing personalized recommendations based on user preferences or browsing history within emails

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