Customer Engagement Experience

Katja Didier, M.A.

Brand & Personal Branding Strategist Communication & Content Specialist

***********@*****.*** 432-***-**** Houston, TX www.linkedin.com/in/katja-d-333199115/ Strategic Branding & Communications Leader Expert in brand strategy, narrative development, and integrated communications with a proven record of elevating brand visibility, increasing audience engagement, and fostering customer loyalty. Skilled in research-driven storytelling, visual content creation, and cross-channel campaign execution, translating complex concepts into clear, actionable messaging. Experienced in systems thinking, strategic partnership development, and media/PR initiatives that amplify brand impact. Recognized for aligning brand storytelling with business objectives, driving measurable outcomes, and transforming brand challenges into bold, memorable initiatives. CORE EXPERTISE

Communications Strategy &

Planning

Campaign Development &

Execution

Audience Engagement &

Loyalty Building

Message Crafting & Narrative

Development

Brand Positioning &

Differentiation

Internal Communications

Strategic Brand Storytelling

Executive & Change

Communications

Content Development

(Newsletters, Scripts,

Presentations)

Emotional Intelligence &

Relationship Building

Communications Strategy &

Planning

PROFESSIONAL EXPERIENCE

2025 - Present ● Brand & Customer Experience Advisor — My Working Soul, LLC Brand Strategy Customer Engagement Content Optimization Onboarding Excellence

● Develop customized brand deliverables—including personalized LinkedIn brand guides, brand voice frameworks, and digital identity toolkits—to help clients define and communicate their professional brand with clarity and confidence.

● Lead brand messaging and storytelling strategy across digital and offline channels to strengthen brand identity and deepen customer engagement.

● Build data-informed content strategies that align business goals with audience insights, driving measurable increases in engagement and customer satisfaction.

● Design and implement a structured intake process to capture client goals and brand personality, reducing onboarding time and enhancing the client experience.

● Collaborate cross-functionally with content and design teams to optimize website and social copy, improving readability, conversion, and audience retention.

● Partner directly with the founder to translate core brand values into actionable customer experience strategies, ensuring consistency and authenticity across all communications. 2023 - Present ● Founder & Brand Experience Consultant — KD-Communication, LLC Brand Strategy Customer Engagement Content Integration Operational Alignment Katja Didier, M.A.

● Support solopreneurs and small businesses with long-term, hands-on guidance, aligning brand communications and creating unified narratives that strengthen public perception and customer trust.

● Refine brand foundations—including messaging, voice, and operational processes—to ensure consistency and cohesion across all customer touchpoints.

● Develop and lead integrated content strategies across web, email, social media, and print, driving cohesive storytelling and measurable engagement.

● Leverage customer insights, market research, and direct client feedback to craft targeted messaging that improves audience engagement and retention.

● Advise clients on building operational frameworks that reflect brand values, aligning internal processes with external storytelling for sustained growth.

● Facilitate strategic partnerships, including collaborations with influencers and media placements, to amplify brand reach and enhance public visibility. 2018 - 2019 ● Assistant Director, Brand & Operations Alignment — Primrose Schools at Apache Corporation

Franchise Launch Brand Consistency Team Leadership Local Marketing

● Supported the launch of an early education franchise, ensuring all marketing materials and customer-facing communications adhered to brand standards.

● Managed a team of 15 educators, maintaining consistent internal communication and brand messaging to deliver a positive family experience.

● Executed targeted local marketing campaigns, increasing family engagement by 20% through social media and email initiatives.

● Implemented operational improvements to align franchise practices with corporate values, enhancing efficiency and reinforcing brand standards.

● Served as liaison between the franchise and corporate team, ensuring smooth communication and alignment of strategic objectives.

CERTIFICATIONS & EDUCATION

Master of Arts (M.A.) in Mass Communication (Public Interest Communication Focus) University of Florida

Bachelor of Arts (B.A.) in Communication (Minor in Psychology) University of Arizona

TECHNICAL SKILLS

Project & Workflow Management: Trello, Microsoft Office (Excel, Planner) Design & Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva Marketing & Communication Platforms: HubSpot, Mailchimp, Hootsuite, GoFundMe Payments & E-commerce: Square

Data & Analytics: Google Analytics, Excel

Collaboration & Office Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Teams LANGUAGES & CLEARANCE

Trilingual: English, German, Russian

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