Social Media Los Angeles

Jayme Locks

*****.*****@*****.*** c: 657-***-****

EXPERIENCE

MVA Experiential, Los Angeles — Events Director

MAY 2023 - SEPTEMBER 2025

• Event Director for boutique event agency serving leading spirits brands including Casamigos, Jack Daniels, Herradura, and Tito’s

• Lead 100+ brand and consumer events annually, from small to large-scale activations, including high-impact events like Formula 1, Coachella, Stagecoach, and Desert Smash.

• Partner with clients and cross-functional stakeholders to deliver full-cycle innovative activations that increase brand awareness and sentiment

• Oversee vendor negotiations, budgets, timelines, and production logistics to ensure flawless execution

• Identify areas to increase efficiency, including a new inventory management system to streamline reporting and boot POS orders

• Coordinate AV, staging, and experiential design elements to enhance audience impact

• Produce post-event recaps with actionable insights, improving future event performance

MKTG (Diageo), Las Vegas — Events Manager

OCTOBER 2004 - DECEMBER 2014

• Event lead overseeing all consumer-facing events and trade programs across Nevada for DIAGEO Spirits & Guinness.

• Managed $3M+ annually in marketing activations, aligning events with broader campaign strategies.

• Collaborated with distributors, sales teams, and key stakeholders to secure programming and expand brand presence.

• Supervised and trained 75+ brand ambassadors, ensuring high-quality event representation.

• Directed social media campaigns for DIAGEO Nevada, increasing engagement and awareness.

• Provided on-site event leadership, managing production logistics, guest experiences, and client expectations.

HARD SKILLS

Google Suite (Docs, Sheets,

Slides)

Social media strategy (TikTok,

Snap, Meta, X, LinkedIn)

SOFT SKILLS

Clear and concise

communication

Relationship building and

cross-functional collaboration

Highly organized and

detail-oriented

Trendspotting

Creative thinking

EDUCATION

UNLV, B.S. Business

Administration and

Managerial Finance

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