********@*****.***
Am Setzibach ** • Turbenthal 8488 Switzerland • +417********
BARIS ULU
Results-oriented Sales & Business Development professional with extensive global experience. Demonstrated success in sales and marketing management roles within blue-chip organizations, contributing significantly to their growth and ongoing business success. SKILLS & ABILITIES
• Strategic thinker with a robust analytical approach
• Exceptional negotiation skills
• Effective team player in complex, matrix organizations
• Strong conceptual and problem-solving abilities
• High resilience and adaptability
EXPERIENCE
Sep 2021 – Present, Nouryon / Switzerland
Global Key Account Manager - Lubes & Fuels
• Develop and retain business globally, ensuring sustainable growth and long-term partnerships with key clients.
• Lead a team of regional account managers, aligning their efforts with the Global Key Account Plan to maximize performance and achieve strategic goals.
• Manage distribution channels for Lubes & Fuels, optimizing the supply chain and enhancing customer satisfaction through efficient and reliable service. Feb 2015 – July 2021, LANXESS / Switzerland
Sales Manager – Lubricant Additives / Europe, Middle East, and Africa
• Spearheaded sales growth for Lubricant Additives, Synthetic Base Fluids, and Fully Formulated Lubricants across diverse markets in Europe, the Middle East, and Africa.
• Head distribution management, including the selection of distributors, contract negotiations, and performance evaluations, ensuring alignment with company objectives.
• Implemented and monitored a new online sales channel, increasing market penetration and providing customers with a seamless purchasing experience. Oct 2007 – Nov 2014, BASF / Turkey
Senior Sales Manager – Fuel and Lubricant Solutions / Turkey, Middle East, and North Africa
• Drove sales growth for Fuel Additives, Refinery Additives, Lubricant Additives, Automotive Fluids, and PIB, achieving double-digit year-on-year increases.
• Held P&L responsibility for the region, managing budgets, forecasting, and financial reporting to ensure profitability.
Page 2 of 2
********@*****.***
Am Setzibach 20 • Turbenthal 8488 Switzerland • +417********
• Led a team of regional account managers, fostering a collaborative environment and promoting professional development.
• Managed distribution channels, including the selection, contract management, and performance evaluation of distributors, to ensure high standards of service and support. March 2002 – Sep 2007, BP / Turkey
Area Sales Manager – Industrial Lubricants and Solutions / North West Turkey
• Directed sales efforts for Industrial Lubricants and Metal Working Fluids, targeting major OEMs and OESs in North West Turkey.
• Managed segment-specific strategies for the automotive and steel industries, tailoring solutions to meet the unique needs of each sector.
• Successfully acquired a new customer, ranking 19th globally in terms of volume and revenue, significantly contributing to the company's market share.
• Achieved consistent double-digit sales growth year-on-year by developing and executing effective sales strategies and building strong customer relationships EDUCATION
2013 – 2014 Istanbul Technical University / Turkey Executive MBA
1995 – 2000 Istanbul Technical University / Turkey BSc Petroleum and Natural Gas Engineer
LANGUAGE SKILLS
English – Business Proficiency
Turkish – Mother Tongue
German – Telc B1 Certificate