Digital Marketing United States
Resume:
ADAM LAMBERT-GORWYN
AI, S EO, Email &
Content Marketer
SKILLS
Marketing Strategy
Content Strategy
Website and Social Content
Data Analysis
Email Campaigns
KPI Development
ROI Measurement
SEO/SEM
LLMs & AI/ML
CRM: SalesForce, Hubspot
Prompt Engineering
Generative AI Platforms
Vibe Coding
Web/Mobile App Creation
Team Leadership
Performance Optimization
Project Management
EDUCATION
Certificate
Disruptive Digital Strategy
University of Oxford, 2021
B.A. Psychology
State University of NY,
College at Fredonia, 1992
United States Army ROTC
State University of NY,
College at Fredonia
United States Army Airborne
School, Ft. Benning, 1989
PROFESSIONAL EXPERIENCE
AI RESEARCH ENGINEER & STRATEGIC ADVISOR MAY 2024 – JULY 2025 QED Secure (contract)
• Conduct advanced research on AI implementation strategies that inform marketing automation, customer experience optimization, and business intelligence across multiple departments
• Partner with Cybersecurity & Infrastructure Security Agency (CISA) and Idaho National Laboratories (INL) to develop AI solutions that enhance organizational resilience and strategic planning capabilities
• Design and implement AI-driven methodologies for content analysis, automated reporting, and strategic decision support that can be applied across marketing, operations, and security functions
• Research and develop AI applications that create unified approaches to data analysis, insights, and operational optimization
• Lead vendor evaluation and technology selection processes for enterprise AI implementations, ensuring goal matching, security and scalability FOUNDER & PRINCIPAL AI DIGITAL STRATEGIST JAN 2016 – MAY 2024 Consultingly
• Built AI-first marketing agency from concept to $50M+ in client value generation
• Established proprietary frameworks for AI-driven marketing success across healthcare, fintech, technology, construction, automotive, and real estate sectors
• Created SEO playbooks designed to optimize for both traditional SERPs and GenAI answers, increasing total brand visibility by 300% YoY
• Engineered AI prompt libraries that ensured brand mentions within GPT, Gemini, and Claude search experiences
• Led development of content clusters and topic authority strategies aligned with E-E-A-T and semantic relevance
• Developed structured data and schema protocols that improved click-through rates and led to top placements in rich snippets and zero-click panels
• Delivered 3,700% blended ROI for clients through strategic AI implementation, advanced prompt engineering, and data-driven optimization methodologies that consistently outperformed traditional marketing approaches
• Led multidisciplinary teams in delivering complex AI projects encompassing content generation, visual design, video production, and comprehensive digital marketing campaigns that drove sustained client growth
CAREER SUMMARY
Marketing leader with over 20 years of experience driving exponential growth through SEO innovation, AI integration, email, content and performance marketing. I specialize in ranking content in search and within AI-generated search results, ensuring visibility in zero-click searches. By combining algorithmic insights and LLM-based prompt engineering, I help brands, from startups to government agencies, to dominate traditional SERPs and earn high-authority mentions in generative AI responses. I consistently turn complex strategies into scalable, ROI-driven systems.
**************@*****.***
Littleton, CO
PROFESSIONAL EXPERIENCE
DIRECTOR OF DIGITAL MARKETING AUG 2021 – MAY 2022
Healthcare Information Management Systems Society (HIMSS)
• Restructured global digital marketing operations into an omnichannel model, leveraging data-driven insights to enhance international conference attendance and brand awareness across healthcare IT sector
• Transformed traditional marketing team into agile, channel-focused organization aligned with individual strengths
• Orchestrated international digital marketing initiatives that significantly improved conference attendance through targeted strategies and data-driven decision making
• Created comprehensive content marketing programs that expanded global reach and increased brand awareness, directly contributing to conference revenue growth
VP MARKETING MAY 2014 – JAN 2016
BookFuel
• Led 16-member marketing team in aligning brand strategy with digital sales efforts, implementing data-driven approaches that accelerated company growth rates by 50% per month through innovative digital campaign optimization
• Managed cross-functional marketing team, fostering collaborative environment that encouraged innovation
• Optimized multi-platform digital campaigns that significantly enhanced brand visibility and customer engagement
• Implemented advanced analytics and testing methodologies that sustained consistent month-over-month growth DIGITAL MARKETING CONSULTANT MAY 2013 – MAY 2014
Dish Network
• Provided strategic consulting on integrated digital marketing and SEO, resulting in substantial improvements in online lead generation and search visibility for DISH Network’s products
• Advised Dish Network resellers how to improve their online presence, resulting in 20% partner growth at 25% lower cost DIRECTOR OF DIGITAL MARKETING JAN 2012 – MAY 2013
Pawngo
• Developed and executed a comprehensive digital marketing strategy that dramatically increased online lead generation, sales conversions, and repeat customer revenue
DIRECTOR OF DIGITAL MARKETING SEPT 2009 – JAN 2012 REV Worldwide / Mango Money / Goalmine
• Built the global digital marketing division from the ground up, establishing scalable online strategies that drove substantial user acquisition and enhanced international brand awareness in the fintech sector
• Launched new affiliate program resulting in 18,000 new customers within 6 months
• Managed development and deployment of websites for each business unit in North America, Australia, New Zealand, France, Brazil, Spain, Kosovo, Romania, and the United Kingdom PROFESSIONAL ACHIEVEMENTS
• Published AI Author: “How to Create Undetectable AI Generated Content” & “SEO Strategies in the Age of AI”
• Patent Holder: Developed and patented search engine technology including ranking algorithm
• Content Application: Created a web app that creates blog posts that adhere to brand and industry guidelines
• Google Certification: Certified Google Advertising Professional
• Mobile Application Development: Published over 40 Android and iOS applications
• Board Member: AmpleHarvest.org - Served on board of directors during critical early growth phase SEO, CONTENT & WEBSITE EXAMPLES
Dish Network
• Ranked Dish Network resellers for Dish branded terms ahead of Dish Network. Outranking a brand on their own name is quite difficult. Used a combination of high frequency content updates with keyword and revenue targeting. Earthsky
• Ranked earthsky.org #1 for the words “tonight,” “moon tonight,” and “mars tonight.” Trained scientists to write with SEO in mind. Launched successful program to rewrite old, published content to “make old content, new again.” Sunshine Behavioral Health
• Overhauled the entire content marketing ecosystem of sunshinebehavioralhealth.com to rank #1 on hundreds of profitable keywords. Guided new website development with SEO framework to ensure content was seen and ranked. Created process to target daily article and social posts based on seasonal and trending search topics. Integrated with Salesforce. Mango Money now Juice Financial
• Created a dedicated social content marketing program for a new debit card company. Two-month content calendar included daily posts of text, images and full-scale video production. Seasonal and customer demographic focus directed content creation. Rolled out strategy to partner debit card organizations globally. Pawngo now Borro
• One of the first online pawnshops. Directed website strategy to include PPC ads that ran in conjunction with TV advertising, leading to massive call center volume. Content strategy targeted branded products, such as Rolex, and Louis Vuitton. Cable Reseller
• Created a unique seasonal geographically targeted content strategy for live sports coverage. Content was dynamically created by pulling content fields from a database. Website page and post content was changed based on seasons, generating new content automatically.
Trendline Interactive now Shift Paradigm
• Lead online acquisition strategy for email marketing company. Integrated A/B testing to determine which messaging and content led to more leads, customers and revenue.
Isoray now Theragenics
• Ran all PPC, and SEO content production for Cesium-131 brachytherapy company. Developed a dual approach that targeted acquiring new customers and new medical doctor partners. Mister Transmission
• Trained new online marketer how to establish a perpetual integrated marketing calendar for transmission repair services. Paid search campaign data was aligned with content creation and posting schedules. Rolled out program to target different locations across Canada to drive business to individual franchises. Hurst Lending
• Developed a website for a small Texas mortgage company. The goal was to use both SEO and PPC to gain new customers. Implemented a strategy to focus on driving traffic for smaller niche mortgage products. Fund my Book
• Created Kickstarter campaign program for BookFuel, a subsidy book publishing company. Kickstarter campaigns featured videos of authors talking about their books and their funding needs. A website was created to be lead magnet allowing for the promotion of multiple campaigns. This also generated new business for BookFuel’s core publishing services.
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