Digital Marketing Support Specialist

Sherri Windsor

856-***-**** ***************@*****.*** LinkedIn: https://

www.linkedin.com/in/sherrilynnoperations/

Professional Summary

Results-driven Operations & Executive Support Specialist with extensive experience in program coordination, workflow optimization, and stakeholder communication. Skilled in managing projects, streamlining processes, and providing high-level administrative support that improves efficiency and drives organizational impact. Known for anticipating needs, aligning teams, and ensuring smooth, productive operations across multi-site programs and digital initiatives.

Core Competencie s

• Project & Time Managemen t

• Strategic Planning & Executio n

• Digital Marketing & Website Managemen t

• Workflow Optimizatio n

• Stakeholder Engagement & Communicatio n

• Analytical Thinking & Decision Makin g

• Team Leadership & Coachin g

• Process Improvement & Systems Desig n

• Event Planning & Coordinatio n

• Adaptability & Problem-Solving

Technical Profeciences

• Project & Workflow Tools: Asana, Trello, Notion, HubSpot, Zapier, Smartshee t

• Digital Marketing & Website: WordPress, Canva, Mailchimp, Google Analytics, SEO basic s

• Communication & Collaboration: Slack, Google Workspace, Microsoft Office Suite, Zoom, Mir o

• Event & Media Tools: OBS Studio, Riverside.fm, Descript, Chorus.ai, Accelevent s

• Finance & Admin Tools: Bill.com, QuickBooks, Excel (advanced ) Professional Experience

Director of Operations & Marketing, Center for Family and Community Empowerment — July 2024 – October 2025

• Directed daily operations and marketing initiatives, including website updates and digital communications, to ensure projects and programs ran efficiently and aligned with organizational goals.

• Coordinated multi-site projects and programs from planning to execution, tracking performance through online platforms to ensure measurable results.

• Developed and implemented systems and workflows, including website content management and digital tools, to improve efficiency, centralize information, and support data-driven decisions.

• Led strategy, programming, and community initiatives across multiple locations to broaden reach and increase inclusivity and engagement.

• Executed large-scale community events, workshops, and programs; handled budgets, vendor relationships, and on-site logistics.

• Cultivated relationships with families, funders, community leaders, and internal teams to enhance collaboration and engagement.

• Designed and launched programs for youth and adults emphasizing mental health awareness and equity.

• Orchestrated marketing strategy, content planning, and digital communication across website, social, and partner platforms.

• Facilitated executive operations by aligning priorities, coordinating projects, and ensuring interdepartmental communication.

• Supervised financial processes, including expense tracking, reconciliations, and budget management across multiple departments.

• Promoted a collaborative culture through feedback and professional development opportunities.

Director of Operations & Customer Success, H2K Labs — July 2021 – November 2024

• Orchestrated cross-functional projects from planning through delivery, including website initiatives, ensuring on-time, on-budget outcomes.

• Optimized digital presence through website management, UX improvements, and social media campaigns.

• Developed and implemented digital marketing strategies that expanded reach, increased web traffic, and generated qualified leads.

• Enhanced customer success operations, increasing satisfaction and retention.

• Mentored and coached teams to meet performance goals and achieve high client engagement.

• Streamlined HubSpot workflows, automating client lifecycle management and website integrations.

• Administered budgets, vendor partnerships, and travel logistics, maximizing ROI.

• Coordinated national and international trade shows, elevating brand visibility and online event promotion.

• Supervised HR, payroll, and billing operations, improving accuracy and operational efficiency.

Project & Operations Management, PI Magazine — Dec 2020 – Aug 2022

• Supported senior leadership, including the Chief Information Security Officer, with executive-level administrative and operational tasks, including website content updates.

• Organized complex schedules, prioritized tasks, and ensured alignment with organizational objectives.

• Facilitated internal and external relationships to improve communication, collaboration, and prevent redundancies.

• Directed projects and strategic initiatives, including digital projects and website updates, to ensure timely and on-budget delivery.

• Prepared agendas, coordinated meetings, recorded comprehensive notes, and followed up on action items for leadership.

• Designed and implemented systems and workflows, including digital tools and website dashboards, to improve efficiency and organization.

• Consolidated information into executive summaries and website dashboards to support data-driven decision-making.

• Executed strategic events, including preparing briefing materials, itineraries, and post-event follow-ups, with online event promotion support.

• Coordinated domestic and international travel planning and managed related expenses and budgets.

Operations & Marketing Manager Summitworks Solution — Jan 2011 – Oct 2018

• Optimized office functions to enhance productivity and overall operational efficiency.

• Managed projects from inception to completion, ensuring all milestones were achieved on time and within budget.

• Developed and executed marketing strategies, including website content updates and digital campaigns, to drive brand growth and strengthen market presence.

• Crafted and optimized website experiences to boost user engagement, conversion rates, and online visibility.

• Implemented financial controls to optimize budget allocation and maintain fiscal responsibility.

• Fostered positive relationships between staff and management, enhancing workplace culture and collaboration.

• Conducted initial interviews, coordinated scheduling, and built strong employee relationships to support a dynamic workforce.

Executive Assistant to CEO Wendover Corporation — May 2007 – Oct 2009

• Enhanced operations to boost productivity, efficiency, and team collaboration.

• Tracked key performance metrics (response times, resolution rates, satisfaction) to identify improvements and support digital reporting tools.

• Managed projects end-to-end, ensuring milestones were met on time and within budget.

• Coordinated meetings, created agendas, prepared follow-up reports, and maintained calendars to ensure smooth executive operations.

• Executed company events and initiatives, including budgeting, vendor management, logistics, and online communications.

• Implemented processes and workflows, including digital tools and website updates, to enhance efficiency, organization, and accountability.

• Supported leadership with scheduling, priority alignment, operational planning, and correspondence management.

• Directed recruiting, onboarding, and team development, fostering a positive organizational culture.

• Managed CEO’s personal and business properties, including maintenance, vendor coordination, and operational oversight.

• Assisted with personal and professional travel arrangements, expense tracking, and confidential administrative tasks

Education

B.A., Business Administration and Management — Rowan University

• Relevant coursework: Project Management, Marketing, Organizational Leadership

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