Real Estate Digital Marketing

MARTIN EVENSON

214-***-**** • Dallas, *****, TX • ******@***.**

Work Experience

Managing Member 03/2021 – 06/2025

Bonterra Companies • Dallas, TX

• Acquired an e-commerce building products company, conducting due diligence and forecast modeling of earnings potential.

• Presented the opportunity to private investors, securing capital and financing from lending institutions for the acquisition.

• Quadrupled online presence through updated listings, advertising, and marketing, increasing sales by 31% in 20 months.

• Accelerated growth with integrated digital marketing strategies, including platform advertising, SEO, and SEM. Managing Member & Development Leader 02/2008 – 12/2021 SouthernView Residential, LLC • Dallas, TX

• Conducted market analysis, for single-family and condo amenities, sales price point and sales trajectory.

• Directed land acquisitions, zoning, and re-plating. Structured financial modeling, construction funding, and draws.

• Outlined and shared architectural goals and ideas based on market analysis and realtor assessment.

• Managed trade qualifications, construction scheduling; and cultivated strong relationships with contractors to reach time-line completions and budget targets

• Maintained ongoing engagement with lenders and community stakeholders to support timely approvals and successful project delivery.

Land Acquisition & Development Specialist 10/2004 – 11/2007 AHM Development, Inc. • Dallas, TX

• Identified, land acquisition and negotiated terms cross multiple jurisdictions for affordable multifamily housing, leveraging federal and state tax incentives and private equity while adhering to federal, state, and local guidelines.

• Coordinated with state and local planning departments on special zoning, and entitlement processes to expand market presence across Southern Ohio and South Carolina.

• Managed construction and financial modeling for a 200-unit affordable multifamily project in Greenville, SC, and a 325-unit project in Dayton, OH, overseeing all phases from site planning to final delivery. Marketed Communication Director 04/2002 - 05/2004

Reflex Communications • Dallas, TX

• Engaged directly with large high-end multi-family complexes, bypassing management companies to demonstrate the financial benefits of high-speed data communication services to residents across numerous multi-family conglomerate property portfolios. Development / Closing Consultant 09/2001-12/2001

Genesis Development Inc. • Houston, TX

• Managed and advised on the construction completion of a 218-unit, 12 floor condominium project, resolving final-phase financing, prospect owner’s finish-outs expectations, and concluding the closing processes.

Project & Development Manager 04/2000 – 09/2001

Post Oak Development, Inc. • Dallas, TX

• Negotiated land acquisition for a 301-acre site in the San Antonio, TX area.

• Preconstruction work included entitlement activities, financial mapping, and master-planned community zoning with the county which consisted of 612 single-family lots. Presented and secured finished lot commitments from nationally recognized builders on a take-down schedule.

• Additionally, secured lot commitments for a second-phase sister community with anticipated sales of 198 single-family lots.

• Managed construction management with both phases of the project with general contractor and county inspections.

Additional Experience

• Negotiated land acquisition, structured partnerships, financial modeling, lender presentations: o 284-acre, 556 single-family custom home development. o 210-acre, 459 senior single-living development.

o Market prospective, securing funding, scheduled construction, managed leasing and tenant finish-out for multiple for neighborhood retail centers and office-warehouse units shopping centers and office warehouse.

o Managed construction and leasing management of 483 rent-to-own single-family and 142 duplexes. o Proposed urban development proposal multi-use project featuring a hotel, office space, multi-family and recreational facilities.

• Provided redevelopment management for former REO developments: o 750-acre development, secured lot commitments of 253 vacant single-family lots from nationally recognized builders on a take-down schedule.

o Project Manager scheduling construction supervision on office, retail and multi-family projects across Texas, Arizona, and California.

• Structured multi-family syndication efforts, in-depth due diligence and raised necessary capital for a portfolio of multi-family holdings as the Principal Broker Dealer.

• Delivered publication services to multi-family brokerage accounts, independent brokers, REITs, and acquisition specialists, facilitating informed investment decisions and streamlined due diligence.

• Authored ten million discretionary funds directed for single-family lot developments, directed toward high-net-worth individuals and institutional investors.

• Acquisition of a mobile auto service, initiated and marketed national franchise offering, franchise sales, systems and training and management,

Education

BBA - Finance/Marketing

University of Oklahoma • Norman, OK

Skills

Certificates

Texas Real Estate Commission, Martin Evenson 04/2024 Licensed General Contractor, Martin Evenson 09/2006 Site Selection Acquisition and Negotiations Financial Modeling Zoning and Entitlements

Financial Analysis Permitting

Partnership Building Regulatory Compliance Innovative Development Strategic Development

Sustainable Development

Growth Planning Construction Scheduling

Contract Negotiations

Stakeholder & Investor Relations

Budget Oversite

Full Project Lifecycle Management

Team Leadership Mentorship Investor Relations

Market Research Oversite & Communication

Relations

Work Ethic

Stakeholder & Investor Relations Adaptability Entrepreneurial Mindset

Contact this candidate