Web/Creative Director

Barry Gunnels

************@*****.*** • 615-***-****

*** ******* **, ***********, **, 38012

Strategic Problem-Solver and Dynamic Web Director with 19 years of extensive experience navigating the automotive digital landscape. Specializes in resolving complex digital asset management, compliance, and web performance challenges. Expertise encompasses responsive web design, project leadership, and the innovative integration of AI technologies (ChatGPT, Gemini) to streamline content creation and overcome marketing bottlenecks. Proven ability to lead diverse, remote teams and implement data-backed practices that significantly boost web traffic and client engagement. Adept at developing compliant, tailored solutions for the Hispanic market, ensuring industry standards are met, and fostering strong client relationships to drive consistent business growth.

Career Experience

SurgeMetrix, Remote

Creative/Web Director

March 2019 — Present

•Designing, building, and maintaining websites for the automotive and agricultural industry

•Created and implemented scalable process for AI powered Hispanic Marketing with contacts in Mexico and Pakistan

•Oversaw the creation and localization of website content and media assets to effectively engage the Spanish-speaking market

•Creating blogs articles, landing pages & social media content (including Google Display Network) for 50+ clients (in Spanish and English)

•Google Business Profile optimization for dealers increasing

•Pioneered the integration of AI tools (ChatGPT and Gemini) to rapidly draft and optimize website copy, product descriptions, and ad creative, ensuring high SEO quality and fast deployment

•Implemented advanced GBP optimization techniques (including post updates and review management) that resulted in a verifiable improvement in map visibility and organic traffic.

Dominion Enterprises, Remote - Nashville, TN

Design Team Lead – QA/Tier 3 Design Support

May 2013 — March 2019

•Supporting, maintaining, and troubleshooting over 1,000 CMS-based websites spanning three different proprietary platforms

•Web content editing and client-side support (SEO, CRM, HTML, CSS, Graphics)

•Consulting internal and external customers on best web practices and strategies

•Director of off-shore Design and QA teams

Dominion Enterprises, Nashville, TN

Front End Developer/Designer

2008 — May 2013

•Utilizing Photoshop, HTML5, CSS3, and JavaScript (including jQuery) to build responsive websites for automotive dealerships

•Consulting auto dealers and internal personnel on design strategies and best web practices to meet clients web traffic, search, and social media objectives

•Directed all website design and content across dealer accounts, ensuring 100% adherence to fluctuating OEM Compliancy and co-op advertising guidelines

•Advanced support of existing, live websites

Dominion Enterprises, Nashville, TN

Project Manager

May 2006 — 2008

•Primary customer contact and overseer of website build process from introductory call to site launch

•Facilitating work flow processes related to production websites ensuring continuity of support and services being accomplished to established company standards and internet best practices

•Maintaining accurate reports and customer records, including contracts, projects, sites, contacts, domains, third party services, work tickets, projects and account history

Education

Associates Degree in Applied Science - Multimedia

ITT Technical Institute, Nashville, TN, June 2004 — May 2006

Nossi College of Art, Nashville, TN, 2001 — 2002

Technical Proficiencies

Responsive Web Design

Project Management

Website Troubleshooting & Support

Team Management

Customer Support

Hispanic Marketing

SEO

Asset/Media Creation

Google Business Profile Optimization

Adobe Creative Suite

Video Editing

Canva

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