Business Development Account Manager

WEBSITES,

PORTFOLIOS,

PROFILES

PROFESSIONAL

SUMMARY

KEY ACHIEVEMENTS

WORK HISTORY

SASIDHAR MURIKINATI

■ Bridgewater, USA 08807 ■ +1-408-***-**** ■ ********.**********@*****.*** ■

• linkedin.com/in/sasidhar-m-640551199

Marketing and Business Development professional with 9+ years of experience in life sciences, CDMO, and cell & gene therapy markets. Skilled at combining strategic marketing campaigns with commercial development initiatives to generate qualified leads, shape proposals, and support multimillion-dollar client wins. Partnered with commercial heads and BD teams to expand market presence, build customer relationships, and convert demand into revenue growth. Adept at cross-functional collaboration, market positioning, and delivering ROI-driven programs across biotech and pharma sectors. Expanded client base by 20% through targeted BD campaigns and relationship management.

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• Generated $2M+ in new business from trade shows and structured follow-up.

• Increased lead conversion by 5%, strengthening funnel efficiency. Partnered with BD teams to influence and secure $30M+ in cumulative deals across top pharma/biotech clients.

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CORE SKILLS Business Development & Account

Support

• Demand Generation & MQL SQL

Conversion

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Proposal & Contract Support

(Clinical/Commercial Supply, Licensing)

• • CDMO & CGT Market Expertise

Client Engagement & Strategic

Partnerships

• • Go-to-Market & Positioning Strategy

Cross-functional Collaboration (BD,

Marketing, Ops, Legal)

• • Trade Show, KOL & Event Engagement

• CRM management • Social media strategy

GLOBAL STRATEGIC MARKETING MANAGER 05/2025 to 09/2025 Thermo Fisher Scientific, Cranbury, NJ

Focused on Sales Enablement collateral; aligned marketing and BD strategies for cell line development and upstream bioprocessing.

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Developed and executed integrated marketing strategies to enhance brand visibility and customer engagement.

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Executed demand generation campaigns and account-based marketing to expand awareness and influence the pipeline.

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Partnered with BD teams to provide value propositions and client-facing materials that directly supported proposal wins and customer acquisition.

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Optimized ROI tracking of marketing initiatives, strengthening conversion of MQLs into sales-qualified leads.

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Analyzed market trends and customer insights to inform product positioning and promotional tactics.

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MARKETING DIRECTOR 02/2024 to 09/2024

Smithers Avanza, Ewing, NJ

Designed and executed brand strategy that increased visibility in pharmaceutical development services by 15%, leading to stronger client engagement.

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Represented the company at industry trade shows, building early-stage relationships and qualified leads for BD teams.

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Partnered with senior commercial heads to refine proposals and position offerings for new accounts.

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Directed digital assets (website, blogs, campaigns) with measurable ROI and improved customer engagement.

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Developed and implemented comprehensive marketing strategies aligned with corporate objectives.

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• Led cross-functional teams to enhance brand awareness and market penetration.

• Involved in deals closure with GSK, CRISPR Therapeutics and BMS ($1.85 M). ASSOCIATE DIRECTOR, MARKETING 01/2023 to 09/2023

Charles River Laboratories, Rockville, MD

Reported to Global Commercial Head; led go-to-market strategy for plasmid and viral vector manufacturing.

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Generated 2,500 webinar registrants, converting ~5% into qualified pipeline opportunities for BD teams.

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Supported BD team in preparing proposals and co-developing messaging that helped secure significant wins, including:

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• Lancerta Therapeutics – Plasmid Manufacturing ($4.2M)

• GMP Plasmid & AAV Manufacturing ($2.0M)

• Nanoscope Therapeutics – AAV Manufacturing ($4.1M)

• Cure AP-4 HQ Plasmid ($0.8M)

• INAD Cure HQ Plasmid ($1.8M)

Organized CGT Summit Tours (Boston, San Francisco, London), engaging 10+ KOLs to build trust and accelerate partnerships.

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SENIOR PRODUCT MANAGER 11/2021 to 12/2022

WuXi AppTec, Plainsboro, NJ

Reported to Commercial Leadership; led inbound/outbound marketing for bioanalytical services.

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Executed thought leadership campaigns (6 articles, 5 blogs, 2 webinars) generating 800+ MQLs.

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Worked closely with BD teams on positioning and proposal development, helping secure key collaborations, including:

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• Novartis AG – Cell Therapy Bioanalytics ($0.5M)

• Vertex Pharmaceuticals – Clinical Bioanalysis ($1.2M)

• BMS – CAR-T Bioanalysis ($0.4M)

• Improved digital lead acquisition by 10%, boosting the qualified sales pipeline. REGIONAL SALES & MARKETING MANAGER 01/2018 to 10/2021 GenScript & GenScript ProBio, Piscataway, NJ

EDUCATION

CERTIFICATIONS

• Dual role in regional marketing and business development, reporting to Commercial Head. Achieved 125% of BD target in 2020, supporting pipeline expansion in biologics, plasmids, and viral vectors.

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Developed sales tools, trained reps, and managed digital lead-gen tactics, enhancing close rates and deal velocity.

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Partnered with BD to co-manage strategic accounts and secure multimillion-dollar partnerships, including:

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• Seattle Genetics – NME Licensing Deal ($10.2M)

• VBI Vaccines – GMP Plasmid ($3.2M)

• TriLink – GMP Plasmid ($5.0M)

• Entos Pharma – GMP Plasmid ($2.8M)

• Jaguar Therapeutics – Plasmid ($0.9M)

• Incyte – Discovery Studies ($0.8M)

• BMS – Discovery Studies ($0.4M)

• Advanced Stem Cell Therapeutics – Plasmid Service ($0.2M) TECHNICAL PROJECT LEAD 06/2015 to 12/2017

Enzo Life Sciences, Farmingdale, NY

• Launched 12 IVD products in 18 months in collaboration with clinical labs.

• Engaged KOLs and HCPs for product validation and early adoption.

• Directed lifecycle management to improve customer retention and recurring revenue.

• Led cross-functional teams to execute complex project timelines and deliverables. Developed and implemented process improvements to enhance operational efficiency and team productivity.

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Ph.D. : Pharmacology, 11/2009

University of Heidelberg - Heidelberg, Germany, Germany Postdoctoral Associate : Neuroscience, 06/2015

Yale University - New Haven, CT

Wharton Online – Customer Relationship Management & Value-Based Selling Digital Marketing Program

Marketing Analytics: Data Tools & Techniques

Fundamentals of Digital Marketing, Social Media & e-Commerce

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