Product Development Vice President

** ********* ****, **** ***********, MA ***** **** 16th Ave., Montreal, QC H1X 2T2

914-***-**** cell *********@****.*** 514-***-****

Richard Berger

Leadership, Innovation, New Product Development, Market Segmentation President & VP Marketing - Quadrex – 6/81 to 6/90 – First system to show proportional spacing on screen. It combined the simplicity of a typewriter, best features of an electronic, and the power of a WP & computer terminal.

Led the sales, marketing, and business direction of the firm.

• Revised business plan from a $17 million, 1 product strategy to a family of products, addressing multiple market segments, with sales potential of $100 million/yr. Closed 2 distributors with 3,000 dealers by comparing the unique features and benefits of the product versus the PC.

• Closed $750K order within 48 hours of product introduction, $2.2M order in next six weeks, and $4M order with the 3rd largest U.S. typewriter distributor. Also convinced $600M high tech manufacturer to invest $500K in tooling and produce the first 200 systems free. Co-Founder, StockShield Inc. 6/03 – 8/07 – Patent-pending financial product protecting single stocks and executive stock options against loss in value for 5 years.

• Created computer model using 30 years of historical data that showed StockShield repaid 100% of all losses 70% of the time, with a maximum loss of 15%, 90% of the time.

• Developed marketing strategy, interactive CD, marketing support material, and trade show booth, initiated selling agreements with 12+ bank/brokerage/financial distributors, closed initial $2 million sale.

• Assembled executive team/advisors with extensive financial industry experience. Team Building, Sales & Marketing Effectiveness & Profit Improvement Vice President Marketing - AES/Lanier – 06/76 to 12/80 – Responsible for all sales, marketing, and field service including 10 direct sales offices and U.S. and European distributors. Led a staff of 150.

• Increased Canadian sales 300% from $2.5M/yr to $7.5/yr & total sales from $5M to $20M/yr. Produced profits 400% of budget.

• Implemented a sales campaign in Western Region that increased sales 400% in 2nd QTR vs. 1st QTR, and a "2 call close" program that reduced the selling cycle from 6 months to 30 days. Restructured field sales and marketing support organizations.

• Doubled sales & profits of U.S. Distributor – by showing how by selling old models at a discounted price, they could sell more new units at a higher price and margin, increasing both their sales & profits. Sales Improvement Program – 07/90 to 07/99

• Redesigned individual programs into a total system that included 5 selling methods, a coordinated 7 step process with 28 key principals, unique incentive compensation and award and recognition programs, and dozens of specific implementation methodologies. Results included:

• 287% of sales target in 6 weeks for bank region, making it the top performer in the country.

• 33% gross margin increase, record sales levels, and a $1M profit vs. $500K loss for an equipment firm. Executive VP- Commix - High-speed Internet service – 07/90 to 07/99

• Defined mkt/business strategy and firm’s position in rapidly converging market of data, voice, long distance, local, and wireless communications with $100M potential.

• Developed marketing strategy & material and trademarked “LinkLightning” as new flagship product.

• Initiated joint venture strategy targeting Tier 1 ISPs and telephone companies and initiated joint ventures with 2 national firms.

B.S. Engr.

Cornell

MBA

Harvard

Business School

Leader, motivator, strategic thinker, & implementer large companies & early-stage ventures.

67 Cranberry Lane, West Hyannisport, MA 02672 6630 16th Ave., Montreal, QC H1X 2T2 914-***-**** cell *********@****.*** 514-***-****

Richard Berger – Experience Summary (cont.)

Business Process Redesign

Operational Audit, International Bank – 06/74 to 06/76

• Eliminated $100M in daily funds forecasting errors by identifying operational weaknesses and replacing fragmented controls with set of integrated controls. Reviewed management’s perceptions of decision making process against actual process, identified differences, and defined more consistent policies. Manufacturing Turnaround

• Developed critical path network to improve production planning & job cost reporting system to monitor progress, identified elements critical to success. Results: production time cut 20%, efficiency increased to 90% from 68%, and deficit turned into $100K profit. New Computer System Design & Installation - – 07/90 to 07/99

• For large patent attorney firm, managed transition from stand-alone word processors to relational database/client-server network of 70 PCs. Designed system specs, operating procedures, data input and verification, and training for an integrated system to handle file management and accounting for 40,000 patent and trademark files.

• Identified savings of $3M & reduced billing backlog by 45 days with automated billing module.

• Increased operating efficiency 200%, eliminating need for a 50% staff increase.

• Created an electronic forms library cutting form preparation time 70%, eliminating 100 preprinted forms, saving $30,000/yr. in printing costs.

• Streamlined the conversion of 40,000 patent files, set up daily production goals, procedures, and controls, and improved throughput 400%.

Education Projects

• Improved Speaking and Writing – 07/08 to 011/22 – Developed a course that with a 2-minute daily lesson and a weekly quiz, eliminates the 25 most common spoken errors and teaches key grammar components and structure. Implemented the program in a dozen charter schools 3rd through 12th grades. New Computer Training School – 07/90 to 07/99

• Selected course material, hired instructors, developed sales/marketing material.

• Increased the average sale 300% by positioning training as a continuing process vs. individual courses and by showing how training could triple the ROI on a company’s PC investment. Personal Character Program - Created a memorial and annual scholarship that imbues in students the character traits of honesty, integrity, and concern for others. http://bit.ly/JenkinsCaseWPHS62

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