Business Development Strategic Planning

BRONWYN DROOG

**** ***** **** ** • Chino Hills CA 91709

C: 714-***-**** • *******.*****@*****.***

SENIOR EXECUTIVE ~ CHIEF STRATEGY OFFICER

Strategic Planning... Change Management... Operational Excellence... Sales Management Accomplished senior-level executive with a 20-year track record of successful strategic and tactical leadership within the healthcare finance industry. Visionary and creative with a positive attitude and steadfast commitment to excellence. Expertise in managing organizational change to achieve maximum results. Entrepreneurial leadership style with highly effective planning, organizational, and communication skills as well as a solutions-oriented approach to problem-solving. Demonstrated ability to instill a common vision and develop a dynamic team based on trust and mutual respect. Skilled communicator, leader and teambuilder who works effectively across all corporate levels and disciplines. JD, BS, Six Sigma Green Belt.

CORE COMPETENCIES

• Profit & Loss Accountability

• Strategic Planning & Vision

• Team Building

• Process Optimization

• Corporate Culture Change

• Business Development

• Sales & Operations

• Regulatory Compliance

• Deal Structuring

SELECTED CAREER HIGHLIGHTS

• Operational leadership roles including multimillion-dollar P&L management and strategic planning for various corporations.

• Guided initiatives involving process improvement, staff development and operational efficiency.

• Championed system design and implementation projects reducing costs, improving efficiencies, and enhancing competitive strength.

• Successfully managed several complex lender integrations. CAREER PATH

UNITED CREDIT 2015-2022

Privately held healthcare and retail finance company CHIEF STRATEGY OFFICER (2020 to 2022)

VICE PRESIDENT (2015 to 2020)

Manage day-to-day business operations. Held full planning, operating, credit, sales, marketing, HR, technology, and P&L responsibility. Managed 8 direct reports and 50 indirect reports. Reported to CEO. 600% growth in loan volume over tenure, 50% YOY in 2021-2022.

Achievements

• Lead operational initiatives-infrastructure design, process reengineering, reorganization, business integration, and culture change due to lender optimization and corporate reorganization to accommodate growth.

• Attracted, hired, and directed talented team of professionals including CMO, CSO, VP of Ops and Director of Human Resources to accommodate rapid growth in new and existing markets.

• Participated in all lender contract negotiations and responsible for architecting/executing all contract changes. Slashed operating expenses in half and reduced efficiency ratio by 35%.

• Responsible for sales and marketing plan throughout North America and eventual hand off to CSO and CMO

• Entered and managed Sales and Service agreement with ALIGN.

...Resume Continued...

• Project managed the development and implementation of automation efforts and lender integrations, customer service system with integrated voice response (IVR) capability.

• Created data extraction methodology and securitization reporting/ servicing requirements for institutional third parties.

YOUR HEALTHCREDIT 2012-2015

Privately-held start up healthcare finance company backed by Citibank SENIOR VICE PRESIDENT TRAINING AND PROVIDER EXPERIENCE (2015 to 2020) Reporting to CEO, started company from ground up. Manage day-to-day training, business development and operations responsibilities for the company. Held full planning, operating, HR, and technology responsibility. Managed 30 direct reports. Reported to CEO.

Achievements

• Established and lead Operations, Business Development and Training. Collaborated on infrastructure, business design to accommodate growth. Participated in all lender negotiations.

• Project managed website design and implementation. Lead lender integrations and ongoing relationship management.

• Collaborated on sales and marketing plan throughout North America. GE Money CARECREDIT 1999-2011

Leading patient financing provider in USA

S/EVP Provider Experience (2010 to 2011)

VICE PRESIDENT, Training and Service (2005 to 2010) MANAGER/DIRECTOR OF TRAINING (1999-2005)

Lead Provider Experience, Training and Operations. Reported to CEO with 20 direct and 450+ indirect reports. Responsible for Operations, Training and Customer Service functions. Managed all NPI’s/NCI’s. Pioneered New Provider Experience Team. Established company strategy with sales, marketing and product development divisions. Partnered with Legal, Risk, Finance and IT Teams on industry/legal changes/mandates. Managed $15M annual budget. Achievements

• Pioneered company customer relationship and national sales team for Dental doubling same-store—sales and generating $50M in incremental credit sales

• Redesigned fraud, risk, and dispute resolution processes, slashing losses 50%

• Introduced continuous trainer refinements, QA programs, training material and delivery enhancements, and a post training onboarding and nurture resulting in 30% average app volume, 53% new enrollment sales growth, 20% time to activate metric, and consistent “best in class” training survey ratings

• Championed launch of web based training reducing cost 20% Additional Career Experience:

Preferred Health Management/Future Diagnostics– Director of Operatons/BD MES – Regional Manager/Legal Specialist

EDUCATION

JD – Whittier College School of Law

BS, English – Pomona College

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