Digital Marketing Social Media

HARSHITHA KOLLEGAL NAGARAJ

EDUCATION

Laboratory Institute of Merchandising (LIM College) NYC September 2024- August 2025 Master of Professional Studies: Fashion Marketing

Relevant Coursework: Advanced Spreadsheet Modelling, Marketing Metrics, Data Visualization and Communication Graphic, Strategic Marketing Communication, and Advanced strategic Marketing management. National Institute of Fashion Technology (NIFT) – Chennai, India August 2018- June 2022 Bachelor of Design: Accessories and Lifestyle Design Operations Lead – TEDX Program – NIFT Chennai

SKILLS & TECHNICAL PROFICIENCIES

Digital Marketing Tools: Meta Business Suite, Instagram Insights, Facebook Ads Manager, Canva, Mailchimp, Google Ads (SEO) Analytics & Reporting: Google Analytics, Meta Insights, Tableau (dashboards), Microsoft Excel (Pivot Tables, VLOOKUP, SUMIFS) Marketing & Campaign Planning: Hootsuite, Trello, Gantt Charts, Work Breakdown Structures (WBS), Microsoft Office Suite Content Creation & Branding: Adobe Photoshop (basic), Canva (advanced), Reels editing, Short-form video production Consumer & Market Research: Trend forecasting, Competitive benchmarking, Qualtrics, Excel-based survey analysis PROFESSIONAL WORK EXPERIENCE

Purchasing Operations Intern – Chester’s India May 2021 – August 2021

• Worked directly under the CEO, Mr. Ramaswamy and the operations team in coordinating with local and international suppliers for raw material sourcing.

• Assisted with maintaining purchase records and tracking orders using Excel, which helped streamline internal processes.

• Observed and participated in vendor meetings and pricing discussions, gaining exposure to negotiation strategies.

• Helped monitor incoming materials and supported basic quality checks, developing an understanding of procurement workflows and supplier accountability.

• Contributed to improving communication between the procurement and production teams, ensuring better alignment on material availability and timelines.

Marketing and PR Strategy Intern - Chester’s India January 2022 – April 2022

• Assisted the CMO with day-to-day content planning and campaign coordination across various social media platforms

• Supported scheduling and basic editing of product visuals, contributing to 15% growth in engagement during the internship.

• Helped organize a showroom event by managing invites, vendor follow-ups, and creating digital content for promotion.

• Conducted research on furniture and design trends and forecasting, compiling insights to support seasonal campaign planning.

• Shadowed internal meetings and cross-functional discussions, gaining exposure to how marketing strategies are built within a growing furniture brand.

Freelance – Social Media Consultant August 2019 – Present

• Created and edited Reels, photos, and short videos to showcase the artist’s work in a way that felt authentic yet visually cohesive.

• Designed and managed a monthly content calendar using Canva and Meta Business Suite, helping the artist post consistently for the first time.

• Launched basic ad campaigns on Instagram to promote new collections and behind-the-scenes studio content, leading to a 30% increase in profile visits and a 15% boost in engagement.

• Provided creative direction on branding — from choosing a consistent colour palette to refining post captions and optimizing hashtags, making the page feel more polished and intentional.

• Collaborated with the artist to understand her voice and values, ensuring the digital content reflected her style without feeling overly commercial.

INDUSTRY PROJECTS

Capstone Project – Inclusive & Sustainable Growth Strategy for Mango Role - Marketing & Consumer Insights Lead

• Designed a five-year strategy to expand Mango’s plus-size offering using regenerative materials and inclusive design principles.

• Collected and analyzed 115 survey responses, visualising key consumer insights on sizing, brand preferences, and sustainability using Tableau dashboards.

Strategic Market Entry Plan – Carter Young’s Expansion into Japan Role - Strategy & Research Lead

• Conducted competitive and cultural analysis using Porter’s Five Forces and a TOWS Matrix to assess brand-market fit.

• Developed a localized market entry strategy with pricing, influencer partnerships, and product storytelling recommendations. PR Campaign Development – Pandora US Activation

Role - PR & Activation Strategist

• Proposed a branded PR activation including launch event concept, influencer alignment, and digital messaging strategy.

• Projected campaign outcomes using simulated ROI, media reach, and audience engagement metrics.

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