Product Development Creative Director

• Directed the design & product development for * brands within the womens, mens, & kids market,

from initial concept through SMS; resulting in double digit company sales growth and increase brand penetration. Brands and IP - SPERRY, MERRELL. Keds, KurB, K.Bell (Black, White, and COLLECTION), and more.

• Managed team of 10+ creatives, overseeing 15,000+ seasonal sku designs across 9 brands, prioritizing responsibilities, delegating workflow, with a proactive approach to problem-solving.

• Designed original prints, seasonal color palettes, print colorway stories, creating 1000+ skus seasonally.

• Traveled seasonally to New York, Boston & Las Vegas to meet with key accounts, present seasonal direction & attend trade shows and research markets for upcoming trends.

• Partnered cross-functionally across departments to understand consumer and market trends.

• Implemented & improved best practices for design to knit interpretation, precision art execution for expanding print technologies of sublimation, and cylindrical, direct to garment printing.

• Supported sourcing & re-sourcing strategies that optimize profitability, including value engineering.

• Created and managed tech pack development, creating final art for products, packaging and POS displays

• Managed process with international vendors, overseeing daily communication and product development from first prototype to approved TOPs in packaging, giveaways, and GWP promotional items.

• 5 promotions in 8 years to leading department; started with SPERRY license in a new category for brand. Resulting success adds 2 other brands of MERRELL and Keds. K.BELL MEN’S gains 400% growth. K.BELL WOMEN’S multi-pack and slipper programs increase internationally to multi-million dollars sales. DANIEL L. GRANT

Seeking an innovative environment or projects where my expertise in print design, graphics, trend applications, and problem solving will catalyze unique product ideation and development for an authentic consumer experience. OBJECTIVE

EXPERIENCE

Creative Director - K.Bell Brand 03-2011 to 01-2020 Renfro Brands LLC

• Development & creation of Sales & Marketing print & digital materials.

• Print translation, correction, adjustment for production.

• CAD & visual communications/diagrams to factory for fit and spec refinement.

• Promotional and Gift with Purchase “swag” design.

• Suit Design for professional Driver safety suits seen in NASCAR, Indy, Drag Racing and motorsports.

• Original graphics including textile repeats for direct-to-garment printed, constructed safety suits.

• Engineering and placement of graphics and logos for custom safety suits for drivers and teams.

• Design centralization and creation of SOP guides for all departments across company.

• Use of Kornit (dtg printer), Mutoh wide format plotter/printer and heat transfer creation 11-2021 to 02-2023

01-2024 to present

Graphics & Production Management - Freelance Contract Jilaine Swim

Designer/Graphic Designer

Simpson Racing

• Forecasted trends for menswear, womens, junior & kids market, overseeing brand product direction.

• Production ready ideation of print, apparel, soft and dimensional/hard goods.

• Identification of White Space for opportunities of newness and innovation.

• Managed development for print, apparel, knit accessories & home hard goods. Design & Development of Soft and Hard Goods - Freelance Contracts 03-2020 to present Art Rebel • Starlink Global • WCH Group • Pupsocks • ROWBE Bachelor of Fine Arts, Illustration

American Academy of Art (Chicago)

EDUCATION

FOR PORTFOLIO CLICK HERE

***********@*****.*** 213-***-****

www.danielgrantcreative.com

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