Data Entry Customer Service
Resume:
CAROL WEBER
Marketing, Creative, Business Strategy
*****.****.*****@*****.***
PROFILE
I am naturally inclined to ask questions, vocalize my many opinions, and empathize. My brain doesn’t shut down. I love solving problems and mastering new areas of knowledge. Growing up I was one of those annoying kids who always asked “but whyyyyy?” and now I’m an adult who still asks it, but mainly in my head or I’m sure I’d have been impaled by now. My work style is open and collaborative, my communication style is candid and non-political, my management style is attentive but not micro. After 20 years at ad agencies and a few years of caregiving and working customer service jobs, I’m ready to come back to using my brain to help grow business while giving HCPs, patients, and caregivers give and receive the best possible care.
SKILLS
Winning new business
Expanding existing business
Brand positioning
Creative strategy
Internal and external relationship building
Fiscal year brand planning
Brand architecture
Conducting brainstorms and workshops
Consumer and patient journeys
Qualitative and quantitative research start to finish
UX /UI research and development
360 CRM programs
Working closely with analytics, media/comms planning, and omnichannel strategy
Expertise in pharma (HCP, DTC, and OTC) and B2B tech
EXPERIENCE - THERAPY AREAS
Gene editing therapy
OTC FDA-approved weight loss
Fiber supplements
Antacid
Diabetic retinopathy
Anti-coagulants
Hepatitis B
Hepatitis C (Hepatic Encelopathy)
OTC birth control
Sickle Cell Disease/Beta Thalissemia
Sleep disorder
Myelodysplastic Syndrome (MDS)
Aetna
Nasal flu vaccine
Schizophrenia
Head lice
Crohn’s/plaque psoriasis
WORK EXPERIENCE
Outlier.ai Evaluator
Appen/CrowdGen Contributor
Remote, 2024-present
Working with Large Language Models (LLMs) to improve user experience by creating prompts for testing, evaluating model-generated prompts and responses (written and audio), measuring prompts and responses against established rubrics
Carol Weber Strategic Consulting, Principal Consultant
New York and Philadelphia, 2007-present
Digital healthcare experience for 10+ years. Often pulled in for new business pitches created or improved CRM programs to win new business; ran brainstorms/workshops; developed patient personas and journeys; helped with design, content, and usability of a physician’s portal; competitive and client website and messaging audits; social listening; some analytics; research among caregivers, patients, and HCPs using traditional methods and/or online, real-time quali/quant. Always work closely with comms planning and omnichannel strategists to ensure consistency and cross-pollinate insights across channels.
Clients have included Deutsch Family Wine & Spirits, Cult Health, Digitas, Digitas Health, Evoke Mind+Matter, TBWA/Chiat, Magnet 360, The Bloc, Merkley & Partners, Publicis, Translation, DiD. Wide range of categories from pharma (HCP, DTC, OTC) to family dining.
Why yes, I’ve been freelancing for a long time. I started out as a freelancer so it didn’t faze me. When I needed to become part-time and then switch to full-time caregiving as my mother was stricken by dementia, it was necessary to have flexibility. Then came COVID.
Arnold Worldwide, VP/Associate Director
New York, 2005-2007
For GSK, led strategy for Alli (weight loss) working with 8 partner agencies. It was GSK’s biggest launch to date and its first fully integrated effort. Fought tooth and nail to get Citrucel’s target age lowered from 65 to 25 and compromised on 40.
For Reily Foods, conducted a breakthrough quali-quant research study for Luzianne iced tea to reposition and in fact build a lifestyle brand around it.
On a new business pitch for Oprah.com, I provided insights into the digital life of Oprah’s target. Although the client went with another agency, they returned to Arnold six months later for another try based solely on the strategic presentation.
Other Experience: Grey Worldwide (B2B tech, CPG), Sachs Research, Andersen & Lembke (B2B tech), Arnell Group (consumer electronics)
EDUCATION : American University, Washington DC
Bachelor of Science, French/West European Studies
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