Marketing Director Digital
Resume:
HEATHER N. SMITH
Award Winning SEO Copywriter
Digital Marketing Director
Willing To Travel As Needed
***********@*****.***
LinkedIn URL
Copperas Cove, Tx..
Accomplished, award-winning Copywriter & Content Director with 12+ years of storytelling experience, while also leading high-performing content teams, using strategies that deliver transformative results. Directed the development of 1,800+ high-stakes proposals securing $250M+ in contracts. Spearheaded innovative, organization-wide frameworks for brand storytelling, editorial precision, and proposal strategy. Proven track record for creating versatile, high conversion copy, with passion for all things content related coursing through my veins.
AREAS OF EXPERTISE
●High-Conversion Copywriting & Content
●Competitive & Market Intelligence
●Creative Leadership & Team Enablement
●Brand Storytelling & Content Innovation
●Cross-Industry Expertise
●Targeted Lead Generation
●Brand Governance & Narrative Consistency
●Client Acquisition & Growth Strategy
●Multi-Channel Campaign Leadership
●Data-Driven Insights & Segmentation
●Customer Loyalty & Retention Strategy
●Marketing Technology & Automation
●Proposal & RFP Strategy Excellence
CAREER EXPERIENCE
Freelance Content Strategist
& Copywriter
2020 – Present
●Create content strategies using brand storytelling and visibility that resulted in record breaking numbers for IT & B2B clients.
●Implement SEO techniques for IT & B2B clients to improve rankings, traffic and target audience connection.
●Build social media campaigns that grow followers, engagement and brand loyalty.
●Run Content Marketing campaigns for female owned B2B, B2C & real estate clients.
●Rebuild email marketing strategies, resulting in 19% increase in open rates, 14% in click through rates, 24% in email driven sales.
●Create promotional strategies for female owned B2B & B2C clients, seeing a 33% increase in impulse buys and 19% increase in transaction value.
●Write content for female owned B2C & B2B websites, blogs, social media and promotional materials.
WebFX
2012 – 2024
Senior Marketing Copywriter
& Digital Content Director
●Directed development of 1,800+ tailored proposals and pitch decks over 12 years, securing $250M+ in contracts and renewals.
●Increased proposal win rates by 32% by translating complex offerings into persuasive, client-ready messaging.
●Built and managed a content library of 3,000+ sales/marketing assets, reducing proposal turnaround time by 40%.
●Edited and refined 10,000+ pages of proposals and collateral with a 99% error-free record, ensuring compliance and brand consistency.
●Partnered with 50+ cross-functional leaders annually to align content with design and client expectations, accelerating approvals.
●Created and enforced company-wide style guides and editorial standards, elevating professional voice and clarity.
●Directed and mentored a team of 5+ content creators, driving excellence in persuasive writing and compliance.
●Delivered 100% on-time submissions across hundreds of deadline-driven, high-stakes projects.
●Leveraged tools such as Microsoft Office Suite, Adobe InDesign, SharePoint, and multiple RFP platforms to streamline workflows and accelerate content delivery.
EDUCATION
Southwestern University
2008-2012
Bachelor of Arts
Business Communications
Georgetown, TX Magna Cum Laude
CERTIFICATIONS & AWARDS
●Email Marketing Certification (HUBSPOT©️)
●Email Marketing Manager
(ARTISTS & WRITERS INSTITUTE OF AMERICA©️)
●Google Analytics Certification (GOOGLE©️)
●Senior Content Marketing Manager (CONTENT MARKETING INSTITUTE©️)
●Certified Copywriter
(ARTISTS & WRITERS INSTITUTE OF AMERICA©️)
●SEO Copywriter Certification (DIGITAL MARKETER©️)
●Lead Generation Specialist II (DIGITAL MARKETER©️)
●Profit First Certified Master (PFP©️)
●HERMES CREATIVE AWARD: 2021
●WEB/FX EXCELLENCE AWARD: 2013 & 2014
●NOMINATED LEADER OF CREATIVE VISION & EXECUTION: 2017
●CLIENT ROI & RETENTION IMPROVEMENT: B2C MARKETING DIVISION:
2017 & 2019
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