Annual Giving
Resume:
Robinette M. Tiller
Richmond, Virginia 23223
**************@*****.***
EDUCATION
Virginia Commonwealth University May 2025
Bachelor of Science in African American Studies
Minor: Gender, Sexuality & Women’s Studies
Minor: History
cum laude
Strayer University, Richmond, VA May 2013
Associate in Arts - Business Administration
EMPLOYMENT
VCU Office of Medical Philanthropy and Alumni Relations Jul. 2024 – Present
Director of Donor Relations
Manages individual donors through the gift cycle of qualification, cultivation, acknowledgment, and stewardship ensuring that donors are connected to the mission emphasizing what they value most; work to continuously to increase annual and planned giving.
Acts as a donor resource, staying current on multi-channel programming, station initiatives.
Responsible for managing stewardship and protocol for leadership giving societies.
Directly responsible for the creating, planning and execution of annual giving donors.
Create unique and personal stewardship touch points for loyalty giving societies.
In coordination with Annual Giving and central Donor Relations, develop behavior-based stewardship strategies for donor experience/engagement at various gift levels in ways that increase their potential to become major gift donors.
Oversee the generation and delivery of acknowledgment letters to donors across Massey Comprehensive Cancer Center, School of Medicine, and VCU Health System.
In partnership with the Senior Associate Athletics Director for Development, establishes guidelines, tools, calendars, and processes to facilitate individualized stewardship planning and implementation, and a system for implementing a donor acknowledgment program across all
Tracks and analyzes donor engagement metrics year-over-year and against industry best practices and institutional standards to inform and enhance stewardship practices.
Manages the creation and distribution of impact reports for our loyalty societies.
VCU Massey Comprehensive Cancer Center Jul. 2022 – Jun. 2024
Associate Director of Annual Giving
●Oversee and manage all aspects of the Massey Cancer Center direct response program, focused on direct mail and e-mail. Ensure alignment with MCC and VCUH marketing and branding to increase organizational profile.
●Data accuracy, updating database following direct mail appeals: Strategic planning for acquisition and renewals
●Oversee and manage all aspects of Massey Club (leadership annual giving donor society)
●Volunteer Program, Direct Mail, Prospect development, and Stewardship
●Manage In Memory Of (IMO) and In Honor Of (IHO) acknowledgments, and routine stewardship and acknowledgment reporting process
University of Richmond Jul. 2023 - Present
School of Professional & Continuing Studies Institute on Philanthropy
Non-Credit Instructor
Virginia Center for the Creative Arts Oct. 2021 – Apr. 2023
Director of Annual Giving
VCU Massey Comprehensive Cancer Center Sept. 2017 – Jul. 2022
Senior Coordinator of Annual Giving and Development Operations
VCU Massey Comprehensive Cancer Center May 2012 – Sep. 2017
Coordinator of Annual Giving and Development Operations
VCU Massey Comprehensive Cancer Center Jun. 2005 – May 2017
Development Coordinator
LICENSES & CERTIFICATIONS
Certified Fund-Raising Executive (CFRE)
Managing Virtual Teams
Nonprofit Fundraising Tips
Marketing for Nonprofits
Fundraising and Development
PROFESSIONAL MEMBERSHIPS AND COMMUNITY INVOLVEMENT
Virginia Association of Fundraising Executives (VAFRE) – President 7/20 – 6/21
Virginia Association of Fundraising Executives (VAFRE) – Vice President 7/19 – 6/20
Virginia Association of Fundraising Executives (VAFRE) – Member, spring 2012 - Present
African American Development Officers – Member, spring 2020 – Present
Association of Fundraising Professionals – Member, spring 2023
Association of Donor Relations Professionals – Member, spring 2022
SKILLS
Tracking and analyzing fundraising metrics and results.
Interact personably within a complex administrative organization, as well as with external groups.
Prioritize, focus, work independently and be a self-starter.
Provide superior level of customer service skills and ability to relate to people of all social levels.
Organize and complete numerous tasks simultaneously with close attention to detail and prioritization to meet deadlines.
Word, Excel, PowerPoint, Publisher, Google Suite
REFERENCES UPON REQUEST
Contact this candidate