Rochelle Sellen
Hayward, CA
**************@*****.***
Versatile Property Management Leader 20+ Years of Expertise in Residential Management along with Commercial and Market Real Estate
SUMMARY OF ACCOMPLISHMENTS
Managed Portfolios of Up to 1,469 Units: Directed operations across diverse property types, including high-rises, affordable housing, and mixed-use developments.
Increased Occupancy by 6%: Boosted portfolio occupancy from 92% to 98% while reducing delinquency rates within six months.
Elevated Recertification Compliance: Achieved 100% recertification compliance for properties overdue by up to 2.5 years within the first five months of employment.
Enhanced Revenue Streams: Implemented marketing and leasing strategies that increased rental income and reduced turnover across multi-unit properties.
Supervised and Developed Teams of Up to 45 Employees: Delivered training, performance evaluations, and leadership to ensure operational excellence and high team morale.
Streamlined Operations for 960 Units Across 9 Buildings: Ensured compliance with federal, state, and local regulations while managing supportive housing for homeless veterans.
Oversaw $1M+ Annual Budgets: Prepared and managed operating budgets, achieving cost reductions of up to 10% through strategic planning and vendor negotiations.
Executed Capital Improvements and Rehabs: Directed property repairs, renovations, and lease-ups to increase asset value and tenant satisfaction.
Maximized Efficiency in Rent Collection: Reduced delinquency rates and minimized risk by auditing files, monitoring payments, and implementing collection strategies.
Extensive Knowledge of Tenant/Landlord and Eviction Laws: Leveraged expertise to resolve conflicts, mitigate legal risks, and maintain high levels of compliance.
AREAS OF EXPERTISE
Portfolio Management
Commercial & Market Real Estate Transition
Occupancy Optimization
Regulatory Compliance
Team Leadership & Development
Budgeting & Financial Oversight
Risk Mitigation
Property Renovation & Capital Improvements
Tenant Relations & Conflict Resolution
Software Proficiency
WORK EXPERIENCE
The John Stewart Company – Hayward, CA
Regional Property Manager
October 2021 – Present
Managed operations for nine buildings and 960 units, including four supportive housing properties for homeless veterans.
Ensure compliance with local, state, and federal regulations.
Oversee service requests and coordinate with maintenance teams.
Eden Housing – Hayward, CA
Property Supervisor
March 2019 – October 2021
Supervise 22 staff and oversee 594 units in garden-style and high-rise communities.
Increased occupancy from 92% to 98% while reducing delinquency rates.
Attained recertification compliance for overdue properties within 5 months.
Prepare budgets, monitor reports, and ensure policy compliance.
EAH Housing Inc. – San Rafael, CA
Property Supervisor
2017 – 2018
Managed 11 properties with 600 units across multiple counties, supervising 30 staff members.
Increased cash flow and reduced turnover through property repositioning.
Conducted staff performance reviews and ensured operational excellence.
FPI Management – Folsom, CA
Portfolio Manager
2016 – 2017
Led operations for 10 properties (800 units) and multiple commercial properties.
Managed budgets, monitored financial performance, and enhanced property quality.
Directed leasing strategies and maintained compliance with property regulations.
EAH Housing Inc. – San Rafael, CA
Property Supervisor
2014 – 2016
Oversaw 11 properties with 600 units, managing staffing, budgets, and reporting.
Ensured compliance with KPIs, inspections, and regulatory standards.
Directed rehab projects, reserve management, and new lease-ups.
Hyder and Company – San Marcos, CA
Property Manager
2011 – 2014
Managed 10+ properties with 900 units across Northern California and Arizona.
Supervised 27 staff, conducted audits, and minimized risks through inspections.
Reduced costs and increased operational efficiency.
Mid-Peninsula Housing – Fremont, CA
Multi-Site Manager
2009 – 2010
Directed operations for four properties with 171 units, managing six staff members.
Prepared budgets, maintained occupancy levels, and managed vendor contracts.
Built strong tenant relationships and streamlined leasing processes.
VPM / Village Investments – Oakland, CA
Property Administrator
2006 – 2009
Managed daily operations of a 231-unit high-rise property with a team of 7.
Reduced costs by 10% and increased revenue through strategic management.
Led rent collection, legal documentation, and vendor negotiations.
Steadfast Companies – Newport Beach, CA
District Manager
2000 – 2006
Oversaw seven properties and 1,469 units across Northern California.
Supervised 45 employees and managed renovations, budgets, and compliance.
Achieved operational improvements and tenant satisfaction across the portfolio.
EDUCATION
Bachelor of Science in Business Management, Accounting & Finance
University of Phoenix
LICENSES, CERTIFICATIONS & TRAINING
Real Estate License Law, Real Estate, Fair Housing, Ethics & Property Management
Certifications HUD/COS, Tax Credit/Section 42, USDA RD
Management Training & Marketing Associates (MTMA)