Creative Director Communications Specialist

Janice Kaufmann

*** ***** ********** ****** • Baltimore, MD 21231

cell. 443-***-**** • **************@*****.***

http://www.waterfronttech.com/JaniceKaufmann

EXECUTIVE SUMMARY

Accomplished Creative Director and Communications Specialist with 20+ years of experience leading branding, marketing, and digital initiatives for government, tech, and nonprofit organizations. Proven expertise in design, web development, stakeholder engagement, and cross-functional team leadership. Skilled in managing high-impact campaigns and creative assets from concept to execution.

EXPERIENCE

Web Designer & Communications Specialist A3 Technology / FAA Sep 2019 – July 2025

Led branding and communications initiatives for the FAA’s Office of Commercial Space Transportation (AST), enhancing public outreach and stakeholder engagement.

Developed and maintained internal and external websites (Drupal, SharePoint, Tableau), ensuring compliance with 508 standards and FAA policy.

Created monthly web analytics reports and performed site audits using Site Improve.

Developed and distributed weekly press clips and social media updates, expanding distribution to FAA’s Communications PR teams and AST’s staff.

Designed digital signage, launch/reentry communications, organizational and launch/reentry cadence charts, live-event presentation and internal materials.

Supported AST’s external launch/reentry communications, including cadence charts, presentations, graphs and photo archives.

Improved user engagement by 35% through redesign of AST web platform using Drupal & analytics insights. https://www.faa.gov/space

Streamlined regulation communication processes cross-agency and stakeholders by designing, implementing and rolling out the Commercial Space Dynamic Regulatory System (DRS) https://drs.faa.gov

Creative Director & Consultant Branding and Business Leadership

Signal Edge Corporation & Waterfront Technologies, Inc. March 2001 – Present

Logo design and branding campaigns

Promotions, ad campaigns, signage, banner ads and marketing collateral material

Pre-press – digital direct to CMYK or spot (PMS) color printing

Social media marketing

Web design front end, UX, UI and WordPress

SEO, Google Analytics and Online Media Buys

Web hosting and maintenance

Corporate presentation development

New product roll outs plus instruction manuals and packaging

Vendor Management of photo stock houses, large scale print houses, distribution, email and

mailing lists

Design and development team builder and project management

Pricing and cost matrix development

Hiring and training of staff

Clients: Artists; Community Associations; Corporations; Galleries; Local Businesses;

Local Craftspeople; Museums; Non-Profits; Restaurants; Salons; Special Events; Schools and Universities; State and Federal Government Agencies; Technology Industry; Tourism Industry;

Art Director The Reeves Agency March 2000 - December 2000

Designed and produced ad campaigns, logos, stationary systems, postcards, billboards, banner ads, web design implementation and multi-media presentations for such clients as: MTA, University of Baltimore, EPA, Maryland Board of Pharmacy, New Image, Access One, Preakness Celebration, Endzone Partners, Corporate Media Direct and Reed Smith

Production collaboration with printers, newspapers, magazines, photographers, photo stock houses and signage companies

Artist/Art Director & Production Manager SMS Productions Oct 1994 - Jan 2000

Increased output of art department from 70 jobs per month to over 100 jobs per month

Design of direct mail advertising pieces, brochures, magazine advertising and newsletters

Redesign and management of all materials for our subsidiary automotive buying service

company including quarterly book mailer and Washington Post & Baltimore Sun book insert

Artist Barton-Cotton March 1994 – Oct 1994

Design of all donation cards, reply envelopes, and mail label programs

Development of in-house database for all donation programs

Art Director - Production Manager Southern Farm Publications Nov 1989 - June 1990

Produced four monthly regional newspapers and covers for eight different publications monthly

Designed corporate logo and mastheads for our new corporation

Assistant Art Director Lopez Publications Jan 1988 - June 1989

Produced and designed two color national monthly magazines including advertising placement

Created special circulation drives, in-house advertisements and marketing pieces

EDUCATION

B.S. in Applied Design; University of Maryland, College Park May 1987

M.A. in Publications Design with Internet Communications Minor University of Baltimore May 1998 Recipient of the Phillips Award for New Media Design

SKILLS & TOOLS

Design & Branding:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Web & Development:

Drupal, WordPress, Content Management Systems (CMS) Cascading Style Sheets (CSS), Dreamweaver, HTML/CSS, SEO, Google Analytics, Adobe Experience Cloud, File Transfer Protocol (FTP), CPanel

Communications & Marketing:

Adobe Acrobat (for 508 compliance), MailChimp, Gov Delivery, Microsoft Office Suite (PowerPoint, Word, Excel, Visio, Publisher, One Note, Teams), SharePoint, Social Media Marketing, Pre-press Production, Print & Digital Collateral

References provided upon request.

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