Brand Manager Marketing

Jamie Rose B. Lagrisola

** ******** **. ***** * Vista Verde Executive Village Cainta, Rizal Mobile:

+639**-*******; E-Mail: *****.*********@*****.***.** February 13,1987; Filipino

Career Summary

An experienced Brand Manager with a career track in the retail industry for more than 10 years. Skills

*Brand Management *Strategy *Marketing *Client Relations *Customer Experience *CRM *Client Development Professional Background

Job Title: Senior Marketing Manager [January 2025 – Present] Lay Bare Waxing Philippines

• Drive brand growth and retail performance across 5 business units by leading 360 marketing strategies that connect digital campaigns with in-store activations and branch-level execution.

• Launch retail-focused campaigns like #BareReady to increase foot traffic, appointment bookings, and customer acquisition across 100+ locations nationwide.

• Optimize retail marketing operations by implementing creative standardization, campaign rollout templates, and franchisee toolkits to ensure brand consistency and operational efficiency.

Job Title: Head of Brand and Marketing [May 2024 – November 2024] The Aivee Clinic - BGC Taguig City

● Responsible for developing, implementing, and overseeing brand and marketing strategies that align with the company's goals and objectives.

● Manages both the creative and operational aspects of marketing, ensuring consistency in brand messaging, and driving growth in brand awareness and customer engagement across all channels

● Leads the Brand and Marketing Team - responsible for executing marketing campaigns, creating brand collateral, and maintaining the company’s image in the market.

Job Title: Client Relations Lead [November 2022 – May 2024] LVMH - Tiffany & Co. Philippines - Makati City, Philippines

● Supports all clienteling activities in the market focusing on in-market activations and events, client data management and analysis. Works with Store Managers to help the team build personalized strategy for portfolio clients. Also works with Communications to increase the High-Net-Worth client recruitment and growth to achieve overall sales targets.

● Executes client development strategies to support both base business and High-Jewelry business, optimizing all customer engagement opportunities with intensified clienteling efforts and events participation. Together with Store Managers, consistently provides exceptional client service and experience in all client interactions, in-store and outside the store.

● Drives marketing programs to support client recruitment and development, brand partnership collaborations to strengthen client base, customer segmentation analysis, develops specific CRM programs under the guidance of Regional Client Relations. Job Title: Associate Brand Commerce Manager [June 2021 – November 2022] Stores Specialists, Inc. Makati City, Philippines

● Brand Management / Account Management tasks such as: establishing and maintaining good relationships with internal and external brands/accounts/vendors. Selection, profitability and inventory efficiency of external brands. Knowing the drivers of each brand to grow and manage brands assigned. Drive growth of brands with marketing support and ensuring alignment to brands’ positioning.

● Establishes, maintains, and nurtures good relations with brand partners. Analyzes data to help identify the right selection of products and brands and maintains an in-depth understanding of product lines and assortments. Assures inventory efficiency, and prepares sales forecasting, analytics and reporting.

● Handled brands: Banana Republic, Gap, Old Navy

Job Title: Visual Trade Marketing Manager [June 2020 – November 2020] Eye Society, Inc. Makati City, Philippines

● Handled all Visual Merchandising and Trade Marketing executions in-store for all Vision Express, Eye Society, and AOJO Optical Shops.

● Tasks involved but not limited to: over-all store look and feel, store customer experience, conceptualization and strategy of point-of- purchase tools, promotional initiatives & tracking, local store marketing.

● Alignment with the Creatives Team in e-commerce activations and in-store presence.

● Eyewear Brands handled: Ray-Ban, Prada, Bulgari, Tom Ford, Gucci, Versace, to mention a few Job Title: Merchandise Lifestyle Manager [January 2014 - February 2020] PGA Cars Inc., Mandaluyong City, Philippines

● Lead and directed the PGA Cars Fashion/Lifestyle Department (fashion line such as apparel, luggage, accessories etc.) in terms of marketing, front line customer relations, sales targets and forecasts, events & promotions, merchandise buying & planning, visual merchandising, profit & loss, pricing & discount promos, and inventory stock control. Showroom Front liner and Manager - managed daily showroom activities.

● Fashion Brands handled: Porsche Driver’s Selection, Audi Collection, Collezione Automobili Lamborghini, Bentley Collection.

● Trained Lifestyle Specialists and Inventory Specialists on product knowledge, sales processes, customer satisfaction, and inventory management. Communicated with PGA Cars Lifestyle Brands counterpart abroad regarding brand identity and guidelines. Job Title: Merchandise Assistant Manager [March 2011 – January 2014] Rustan Commercial Corporation, Makati City, Philippines

● Managed Ladies Imported Ready-To-Wear Category and Key Brands, in terms of marketing, sales, trend forecasting, and visual merchandising.

● Communicated with brand principal abroad regarding brand identity and brand guidelines. Trained Sales Staff in Rustan’s Department Stores on visual merchandising guidelines, product knowledge, and brand identity.

● Executed 105% sales growth from 2013 VS 2014 – across all branches total, for Ladies Imported Ready-to Wear Category brands handled –

(Rachel by Rachel Roy, French Connection/FCUK, Elie Tahari, T Tahari, Eileen Fisher, Karen Kane, Jones New York (full brand line), to mention a few.

Job Title: Marketing/Communications and Admissions Officer [May 2009 – March 2011] School of Fashion and the Arts (now SoFA Design Institute), Makati City, Philippines

● Conceptualized and executed marketing activities and fashion events for SoFA. Communicated with media/second party clients in coordinating with possible partnerships/events with SoFA. Attended and represented SoFA in fashion events together with school co- owner and Executive Director of Communications and Admissions.

Job Title: Business Development Officer [Sept. 2008 – May 2009] Scribble Works Production and Events Inc. Mandaluyong City, Philippines

● Contacted and presented to clients the company profile and concepts. Brainstormed and reported brand marketing and event concepts on activations.

Education

University of Asia and the Pacific (Ortigas Center, Pasig City, Philippines) [June 2004 – June 2008] Bachelor of Arts in Humanities; with a Professional Certificate in Integrated Marketing Communications. School of Fashion and the Arts, now SoFA Design Institute (Makati City, Philippines) [May 2009 – November 2009]

● Certificate Course in Fashion Styling & Fashion Marketing

Contact this candidate