Elsa Alexandra Gutierrez, Business Administration Specialist
Mission, 78572, United States, 956-***-****, **************@*****.*** SUMMARY Results-driven Business Administration and Marketing professional with 9+ years of experience in admissions management and strategic marketing. Skilled in leading teams, optimizing processes, and leveraging CRM systems to boost engagement and exceed enrollment goals. Committed to delivering impactful strategies and organizational growth. WORK EXPERIENCE
08/2015 – 09/2024 Admissions & Marketing Director, San Roberto International School – A Nord Anglia
Education School
Monterrey, Mexico
Developed and executed strategic recruitment plans that consistently met or exceeded 10-year full-time enrollment goals.
Boosted student enrollment through targeted outreach campaigns and innovative admissions strategies.
Streamlined admissions operations, reducing application processing time and improving response efficiency.
Managed and mentored a high-performing admissions team, achieving departmental objectives and enhancing staff retention. Partnered with marketing to design data-driven recruitment campaigns that strengthened institutional visibility.
Organized impactful campus events and open houses, increasing prospective student engagement and conversion rates. Leveraged CRM systems to optimize prospect tracking and communication, resulting in higher inquiry-to-enrollment conversion rates. Oversaw budget planning and resource allocation, maintaining fiscal responsibility while supporting growth initiatives. 06/2015 – 09/2024 Admissions Manager, San Roberto International School, San Agustín Campus
Monterrey, Mexico
Led the full admissions process, ensuring timely, accurate evaluations, and exceptional service for prospective students and families. Streamlined workflows and introduced online systems that improved office efficiency and reduced processing time.
Consistently surpassed annual enrollment goals through targeted recruitment and community outreach initiatives.
Collaborated with academic and financial aid departments to optimize applicant placement and scholarship disbursement.
Orchestrated open houses, tours, and orientation events to enhance engagement and increase enrollment interest.
Trained and supervised admissions staff, establishing clear priorities and maintaining a high-performance culture.
06/2009 – 06/2010 Event Coordinator, Self-Employed Services Brownsville, United States Planned and executed multiple events simultaneously, ensuring seamless logistics and high client satisfaction.
Cultivated vendor partnerships to enhance quality and reduce costs. Managed event budgets and timelines, consistently meeting deadlines and maintaining cost efficiency.
Oversaw on-site operations and staff, ensuring adherence to safety and service standards.
06/2004 – 07/2005 ISO 9000 Lead Auditor, Fresenius Medical Care Reynosa, Mexico Led comprehensive audits to ensure compliance with ISO 9000 standards, regulatory requirements, and internal policies.
Identified process gaps and recommended corrective actions that improved quality and compliance.
Presented audit findings and actionable insights to senior leadership, influencing strategic decisions.
Mentored junior auditors, promoting professional growth and consistent audit performance.
01/2003 – 07/2005 Assistant to Quality Assurance Director, Fresenius Medical Care
Reynosa, Mexico
Provided administrative and operational support to the Quality Assurance Director, ensuring smooth departmental workflow.
Coordinated cross-departmental communication to enhance project efficiency and alignment with organizational objectives. Prepared detailed reports, presentations, and documentation to support audits and compliance reviews.
Assisted in implementing quality assurance initiatives, contributing to improved compliance and operational efficiency.
09/2001 – 06/2003 Administrative Assistant to Plant General Manager, Saint- Gobain Abrasives
Reynosa, Mexico
Provided executive-level administrative support, managing scheduling, correspondence, and daily operations for the Plant General Manager. Facilitated cross-departmental communication to improve efficiency and collaboration across teams.
Maintained accurate records and secure filing systems, ensuring confidentiality and regulatory adherence.
Organized travel logistics, meetings, and company events to enhance coordination and team engagement.
Assisted with financial reporting and budget preparation, contributing to improved operational accuracy.
EDUCATION
08/1996 – 12/2000 University of Texas Pan American (UTRGV) Bachelor Business Administration and
Marketing
Edinburg, Texas, United States
SKILLS Enrollment Forecasting Student Recruitment
Admissions
Strategic Planning
Personnel Management
Coordination
CRM (Salesforce)
Cross-Functional Collaboration
Database Administration
Team Leadership
Problem-Solving
Microsoft Word
Decision-Making
Excel
PowerPoint
Google Drive
Google Docs
Organizational
Time Management
Flexibility
Adaptability
Professionalism
Performance Metrics
Communication
Continuous Improvement
Interviewing Techniques
Relationship Building
Team Building
Public Relations
Staff Development
LANGUAGES Bilingual (100% Bilingual - English
and Spanish)