General Manager Business Development

C. ERIC LEONETTI

DeLand, ***** FL 904-***-**** *************@*****.*** www.linked.com/in/celeonetti SUMMARY

Dynamic General Manager with 15+ years of experience driving revenue growth, operational efficiency, and workforce productivity across diverse industries. Skilled in leading multi-site operations, managing P&L, and developing strategies that expand market presence, improve customer satisfaction, and strengthen profitability. Recognized for building high- performing teams, implementing process improvements, and delivering measurable business outcomes in both corporate and entrepreneurial environments.

SKILLS

Operations Management

P&L and Budget Oversight

Strategic Planning & Execution

Sales & Business Development

Safety & Compliance Management

Change Management & Cultural Transformation

Marketing & Brand Growth

Customer Service Excellence

Team Leadership & Development

Process Optimization & Efficiency

KPI Development & Performance Tracking

Capital Acquisition & Resource Allocation

EXPERIENCE

General Manager 08/2024 to Current

Wise Coatings of Orlando Lake Mary, FL

As a General Manager, I oversee operations, financial performance, and team leadership to drive growth, efficiency, and customer satisfaction.

Directed franchise operations across service, HR, sales, safety, and P&L, improving efficiency and aligning with franchisor goals.

Increased operational productivity by streamlining processes and implementing performance standards across departments.

Led three installation teams and dispatch center, ensuring timely scheduling, quality service, and customer satisfaction.

Managed marketing initiatives, including social media and community engagement, to strengthen brand presence and generate new business.

Partnered with franchisor corporate office to implement best practices and achieve consistent business growth. General Manager 08/2020 to 03/2024

Mr. Rooter Plumbing Jacksonville, St. Augustine, Daytona, Melbourne, FL As a General Manager, I directed multi-location plumbing franchises, strengthening financial performance, operational consistency, and long-term growth.

Directed four franchise plumbing operations, driving efficiency across service, HR, sales, safety, and P&L.

Built initial budget, KPIs, and reporting, achieving rapid operational expansion and fleet modernization.

Increased revenue to $3.3M in year one, doubling profit margin and strengthening financial performance.

Grew sales to $4.3M+ in year two by expanding services and customer offerings.

Launched new revenue streams, projecting $5M+ annual earnings with margin exceeding 15%. Operations Manager 01/2020 to 08/2020

Wallenius Wilhelmsen Logistics Jacksonville, FL

As an Operations Manager, I managed large-scale automotive import/export processing while sustaining operations and workforce morale during global disruption.

Managed import/export processing of Nissan, Mercedes, and Ford vehicles across a 90-acre facility.

Directed six supervisors and 120 employees, ensuring compliance, efficiency, and productivity.

Achieved audit score improvement to 4.2/5 with Nissan through stronger policy adherence.

Maintained operational continuity and morale during pandemic-driven workforce reductions.

Protected essential industry output despite 80% furlough, sustaining service reliability. General Operations Manager 01/2018 to 08/2019

Wind River Environmental, DBA Metro Rooter Plumbing Jacksonville, FL As a General Operations Manager, I led all business functions for a $12M plumbing operation, enhancing profitability, safety, and efficiency under new ownership.

Managed sales, service, HR, safety, and P&L for a $12M plumbing operation.

Oversaw 50+ technicians and 4 department managers, call center, and customer service divisions.

Increased profit by 12.4% in year one while raising margins from 25% to 30%.

Reduced OSHA injuries by 80% and lost time by 90% with proactive training and recognition programs.

Improved efficiency with automated work orders and billing, aligning culture to new ownership. General Manager 01/2013 to 01/2018

Metal Sales and Manufacturing Corporation Jacksonville, FL As a General Manager, I directed sales and operational strategy, driving revenue growth, safety excellence, and sustainable profitability.

Directed sales, marketing, and customer service strategies to grow revenue and expand market share.

Managed 3 supervisors and 33 staff, implementing safety-first and performance-driven culture.

Boosted sales 20.5% in first year, increasing ROI 25%+ through pricing strategy and KPI tracking.

Expanded gross profit margin from 21% to 36.5% in 18 months without losing share.

Maintained four years of zero injuries through 5S, Lean methods, and daily safety practices. General Manager / Managing Partner 01/2006 to 01/2013 North Coast Resource Development LLC Cleveland, OH As a General Manager and Managing Partner, I directed consulting and investment initiatives, securing capital, improving operations, and positioning companies for growth.

Delivered consulting services in franchising, manufacturing, distribution, and natural resources.

Designed capital, marketing, and PR strategies to attract investors and expand operations.

Secured $25M+ in capital acquisitions by crafting persuasive strategic and business plans.

Implemented Six Sigma, 5S, and Total Quality programs, achieving 35% operational savings.

Supported $150M mining acquisition by guiding due diligence, enabling company's first operating asset. EDUCATION AND CERTIFICATION

BACHELOR OF ARTS, COMMUNICATIONS & MARKETING University of Wisconsin Madison, Wisconsin

ISO INTERNAL AUDITOR SRI Quality System Registrar Inc

Six Sigma Green Belt Certification, Kent State University

OSHA #HRJ#10c6766e-7461-4690-86d1-491d8c67e130# 30 Certified

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