Human-Centric Copywriter

Alexis Poole

Human-Centric Copywriter

Empathic copywriter with 15+ years of experience crafting digital marketing, UI/UX, and SEO content that drives measurable results. Proven expertise in optimizing ad copy, landing pages, email campaigns, and VUI for global brands. Adept at simplifying complex concepts into clear, engaging messaging while maintaining a consistent, human-centered tone of voice.

206-***-**** ************@*****.*** South Seattle, Washington

linkedin.com/in/theadpoole

Work experience

05/2014 - Present

Consultant

Freelance

08/2021 - 02/2022

Amazon

Alexa Marketing

Consultant - Communications Copywriter & Editor

● Developed narratives and marketing collateral for a social justice activist and philanthropy coach, emphasizing storytelling for diverse audiences;

● Edited masters admissions personal statements, dissertations, and other scholastic documents;

● Wrote and edited compelling website copy, articles, and promotional content tailored to the brand's TOV.

Rexel - SEO Copywriter

● Wrote optimized copy blocks and meta descriptions for B2B landing sites in six countries;

● Managed translators, content calendar and weekly ad spend reports. TWU - Content Manager & Copywriter

● Outlined site architecture and scrolling copy for TWU Hub;

● Wrote and sent questionnaires to scholarship recipients and created bios, meta descriptions, and social media posts promoting honors events. Triad B2B Agency - Freelance Copywriter

● Conceived a Lok-Mor, Inc tagline;

● Organized and wrote Lok-Mor brochure; copy utilized on company website;

● Edited existing copy and audited content strategy for various dev sites. SEO Dogs - Content Manager & Copywriter

● Managed 12 clients' content calendars;

● Used Wordpress and Joomla to write, optimize and publish blogs;

● Conducted keyword research, wrote landing page copy, articles, sales pages and keyword-rich metadata.

Associa - Marketing Copywriter

● Wrote and optimized landing page copy for branch websites;

● Wrote and edited monthly corporate and branch newsletters;

● Created copy for print postcards, fliers, guides and invitations. Copywriter - Devices

● Wrote and audited high-performing UX marketing content for Discovery card placements, increasing Alexa skill engagement and subscription conversions;

● Delivered ad copy, email campaigns, and navigation content aligned with Amazon's brand voice, driving user engagement across 15+ channels;

● Refined internal processes to streamline creative team collaboration, delivering assets ahead of deadlines.

05/2019 - 02/2020

Amazon

Alexa Personality

Creative UX Writer/Editor III

● Developed VUI utterances and scripts for celebrity voices, enhancing Alexa’s user experience with humor and personality;

● Updated UX content for "Things to Try" features, improving discoverability and engagement within the Alexa app.

05/2017 - 06/2018

Balfour

American Achievement Corp.

Senior Copywriter

● Refined Knowledge Center and FAQ copy to improve customer access to information;

● Collaborated with a creative team to align all content with brand voice, ensuring seamless user navigation and engagement;

● Named site architecture and crafted UI copy for a product ring builder, simplifying the customer journey.

12/2012 - 05/2013

Hilton Worldwide

Hospitality

Copywriter

● Created and sent fillable form to property managers requesting information on meetings and events spaces and services;

● Created engaging copy for meeting and event pages across Hilton hotels;

● Managed and optimized copy decks, auxiliary pages and image captions. 05/2012 - 12/2012

Navigation Solutions

A Hertz subsidiary

Content Writer & Editor

● Created rubric for written entries to present on mobile app and software for in-vehicle navigation units;

● Wrote hundreds of unique 70-300 character descriptions for hotels, resorts, attractions and points of interest;

● Trained additional writers on created rubric and mentored them on how to consistently write unique descriptions.

Education

2007-2010

University of North Texas

Denton, Texas

Bachelor of Arts, English Creative Writing;

Certificate, Technical Writing

Minor: Psychology & Sociology

Organizational / Communication skills

Simplifying Jargon Cross-functional Collaboration Creativity Problem-solving Empathy Strong Work Ethic Brand Voice Development & Cohesion Curiosity Skills

Content Strategy

Attention to Detail

Project Management

Editing/Proofreading

SEO

Content Management

Copywriting

Style Guide Adherence

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