Marketing Communications Digital

MELISSA BOOSE

Newark, DE 732-***-**** *********@*****.*** linkedin.com/in/melissaboose

SENIOR GLOBAL MARKETING LEADER

A global marketing executive with a proven track record of driving strategic growth across regulated healthcare markets. With deep expertise in surgical and wound care portfolios—including biologic mesh, advanced closure systems, and procedural innovations—Melissa brings clarity, urgency, and measurable impact to every initiative she leads.

At Medtronic, Melissa spearheaded AI-powered campaigns that elevated digital engagement by over 50% and delivered double-digit revenue growth across key product lines. Her ability to translate complex clinical value into compelling, actionable messaging has made her a trusted partner to surgeons, sales teams, and cross-functional stakeholders alike. Whether launching new technologies or revitalizing legacy brands, she excels at building scalable marketing assets, sales enablement tools, and education strategies that resonate across diverse global markets.

CORE EXPERTISE

Strategic Marketing & Planning Cross-functional Leadership & Team Management Brand Positioning & Growth Budget Management Product Marketing & Go-to-Market Strategy Program Management Project Management Digital Marketing & AI Integration Event Management Messaging, Content Strategy, & Storytelling Campaign Development & Management Market & Competitive Analysis Account-based Marketing & Customer Insights Digital Landscapes Public Relations, Media Relations, & Crisis Communication Startups

TECHNICAL PROFICIENCY

Workfront Veeva PromoMats Microsoft Office Suite Concur Zoom Salesforce Agile Methodologies ChatGPT Microsoft Copilot Eloqua Microsoft Teams Google Analytics Adobe Analytics SEO

PROFESSIONAL EXPERIENCE

MEDTRONIC Remote 2021 to 2024

SENIOR GLOBAL MARKETING MANAGER (2023 – 2024)

Defined and managed global brand strategy for a leading medical technology company with over 90K employees. Led AI-driven marketing innovations and implemented data-driven campaigns to enhance engagement, resulting in a 50% increase in digital engagement, a 20% growth in qualified leads, and a 15% improvement in brand perception scores globally.

Increased brand awareness by 25%, leading to a 15% market share boost.

Spearheaded a new product launch campaign that grew market share by 20% within six months.

Optimized digital marketing strategies, improving customer conversion rates and online visibility.

Developed and executed comprehensive strategies ensuring consistent brand messaging, driving engagement, and achieving business through strategic campaigns, public relations, media relations, and content creation.

Directed multi-platform digital campaigns, improving customer acquisition and conversion rates.

Integrated AI-powered marketing tools (ChatGPT, Microsoft Copilot) to automate workflows and enhance market precision.

Managed public relations outreach, shaping brand perception among healthcare providers.

Developed and optimized SEO strategies to improve organic search rankings and visibility.

Conducted A/B testing on marketing campaigns to refine messaging and enhance conversion rates.

Continued…

PRINCIPAL MARKETING COMMUNICATIONS SPECIALIST (2021 – 2022)

Developed and executed comprehensive marketing communications strategies aligned with company goals and industry regulations.

Increased website traffic by 30%, generating 20% more leads through strategic online engagement.

Ensured consistent brand awareness across communication channels, including messaging and visual regulatory

Orchestrated strategic social media engagement, increasing visibility, and audience growth.

Developed targeted marketing campaigns across social, digital, and print platforms.

Ensured regulatory compliance across all marketing communications.

Led budget optimization, ensuring cost-effective marketing execution.

ER CONSULTING Startup Remote 2012 to 2021

BRAND CONSULTANT

Managed brand positioning, digital outreach, and PR strategies for client.

Drove brand awareness by creating a PR calendar, social media strategy, and content for a medical device company.

Developed and launched social media initiatives, driving brand visibility.

Drove the creation, execution, and refinement of digital marketing strategies to boost online engagement and fulfill business goals.

Led budget optimization to prevent overspending across campaigns.

Optimized Salesforce Marketing Cloud to orchestrate over 150 multi-channel campaigns annually—leveraging email, mobile, and automation tools to drive a 25% increase in customer engagement and a 15% lift in conversion rates through data-driven targeting and continuous performance refinement.

ADDITIONAL EXPERIENCE

Marketing Communications Manager Arkema Inc. Bristol, PA

Revamped website design, driving 11K impressions and boosting site traffic by 80% in two days.

Developed consistent corporate and product brands by utilizing market research, focus groups, satisfaction surveys, and detailed reports, used to develop strategic brand and marketing communications programs.

Designed digital and email strategies that increased qualified lead generation.

Global Marketing Communications Lead De Lage Landen Financial Services Wayne, PA

Created and implemented digital marketing strategies that enhanced qualified leads.

Gained insight into product brand awareness and campaigns by monitoring focus groups and conducting market research.

Developed and implemented comprehensive strategies to promote company brand worldwide, ensuring alignment across all regions and enhancing global market presence.

Marketing Director Align Technology, Inc. Carlstadt, NJ Startup Coordinated eight major trade shows reaching 100K+ dental professionals.

Managed $5M marketing budget, ensuring high-impact campaign execution and ROI maximization.

Raised brand awareness of medical devices among dentists by developing patient-focused marketing communications programs resulting in a more informed target audience.

EDUCATION

Master of Business Administration, CANDIDATE

Rasmussen University, Bloomington, MN (Expected Graduation Date 2026)

Bachelor of Science, Management Science,

Kean University, Union, NJ

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