Sales & marketing

PETER MWANGI

Nairobi, Kenya

Tel: +254-***-***-***

Email: ****************@*****.***

PROFESSIONAL SUMMARY

Proactive and result-oriented Sales and Marketing Professional with over two years of experience driving sales performance, coordinating sales teams, and managing customer relationships. Proven record of achieving targets through strategic planning, team leadership, and data-driven sales execution. Adept at leading field teams, conducting market analysis, and completing full sales cycles from lead generation to deal closure. Recognized for strong communication, teamwork, and leadership skills that enhance productivity and customer satisfaction.

CORE COMPETENCIES

Sales Team Supervision & Coordination

Strategic Sales Planning & Execution

Lead Generation & Pipeline Management

Customer Relationship Management (CRM)

Target Achievement & Performance Tracking

Market Research & Competitor Analysis

Promotional Campaign Management

Communication & Negotiation Skills

Coaching & Team Motivation

Reporting & Forecasting

PROFESSIONAL EXPERIENCE

Sales and Marketing Executive

Optiven Limited, Nairobi January 2023 – September 2025

Supervised and coordinated Direct Sales Agents (DSAs) in the Pwani Region, ensuring sales targets and objectives were met consistently.

Supported the sales team through continuous communication, training, and motivation to enhance individual and collective performance.

Took part in completing the entire sales cycle — from prospecting, client engagement, follow-up calls, and deal negotiation to closing and documentation.

Developed and executed marketing strategies that strengthened the company’s brand presence in the coastal region.

Planned and oversaw on-ground activations, open days, and exhibitions, successfully generating leads and promoting project visibility.

Monitored team performance through sales tracking, call follow-ups, and data analysis to identify and address performance gaps.

Worked closely with management to prepare performance reports, analyze sales trends, and forecast revenue targets.

Maintained strong relationships with clients to ensure satisfaction, retention, and repeat business.

Key Achievements:

Successfully led the Pwani sales team to exceed monthly sales targets through strong coordination and leadership.

Improved regional conversion rates through effective lead follow-ups and client communication.

Recognized for excellent teamwork, leadership, and commitment to delivering results.

Marketing Assistant (Intern)

Optiven Limited, Nairobi September 2022 – December 2022

Assisted in planning and executing marketing activations and digital campaigns.

Supported the sales team in lead generation, data entry, and client follow-ups.

Conducted market research and compiled customer feedback for management review.

Helped prepare sales reports and promotional materials.

EDUCATION

Bachelor of Arts (B.A.)

University of Nairobi 2018 – 2022

Kenya Certificate of Secondary Education (KCSE) – B Plain

Ndalani Secondary School 2014 – 2017

TECHNICAL SKILLS

CRM and Lead Management Systems

Microsoft Office Suite (Word, Excel, PowerPoint)

Digital Marketing Tools (Meta & Google Ads)

Social Media Marketing & Content Scheduling

Canva & Basic Graphic Design

Sales Analytics & Reporting

PERSONAL ATTRIBUTES

Strong leadership and coordination abilities

Excellent communication and interpersonal skills

Analytical and detail-oriented thinker

Target-driven and performance-focused

Adaptable and reliable in dynamic environments

Team player with a customer-first mindset

REFERENCES

Martin Waweru

Associate Director, Human Resource

Optiven Limited

Email: **@*******.**.** Tel: 072*-***-***

Christine Kasaya

Associate Director, Customer Experience & Digital Marketing

Optiven Limited

Tel: 071*-***-***

Mercy Wechuli

Senior Customer Relations Officer

Optiven Limited

Tel: 070*-***-***

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