Data Analyst

415-***-**** *******@*****.*** https://www.linkedin.com/in/petertallo/

DATA ANALYST

SUMMARY

Adaptive Utilizes a variety of data analysis tools including statistical modeling and data visualization to lead data-driven strategy through data exploration, storytelling, and descriptive, predictive and prescriptive analytics

Proven Experience in techniques for a variety of industries, communicating actionable insights from complex datasets across marketing, finance, sales teams

Insightful Identifies data trends and KPIs to clearly communicate findings from data preparation, ETL, analytics, and automation

SKILLS

Tools: SQL R Tableau Excel Adobe Analytics Power BI Qualtrics Alteryx SAP

Python (Numpy, Pandas, Matplotlib, Scikit-learn, TensorFlow) AI Machine Learning

Data Analysis: Database Management Research and Strategy KPI Reporting Optimization Predictive Analytics

Project Management: Planning Budgeting Stakeholder and Vendor Communication Agile Jira

EXPERIENCE

Senior Data Analyst

Charles Schwab San Francisco Apr 2025 – Sep 2025

SKILLS: Excel, SQL, BigQuery, Google Cloud Platform, Tableau, Jira, Adobe Analytics, Visual Studio

Provided insights for data strategy through KPI dashboards in Tableau and ad hoc performance reports to track quarterly, monthly and yearly trends

Leveraged Adobe Analytics to analyze Schwab.com performance by implementing and validating tagging frameworks, monitoring on-site search and SEO trends, and translating insights into actionable recommendations that improved site discoverability, optimized user journeys, and increased conversion efficiency within Tableau Dashboards

Applied AI and machine learning models to enhance marketing analytics by predicting customer acquisition trends, identifying high-value segments, and automating pattern detection, which improved targeting strategies and campaign performance insights

Data Analyst

Exelixis (Biotech) Alameda Sep 2024 – Feb 2025

SKILLS: Excel (Pivot Tables), SQL, Tableau, Alteryx, SAP, Ariba

Enhanced decision-making for stakeholders by tracking KPIs, pricing and cost-effectiveness, budget impact, and sales performance in interactive Tableau dashboards

Discovered valuable insights in cost-effectiveness, competitor research, and compliance with regulatory requirements that support the value proposition of product to payers and healthcare providers

Streamlined ETL workflow enabling automated and accurate insights for strategic planning in marketing, finance, and sales operations

Supported successful negotiation strategies by analyzing B2B partnership contracts to identify high-performing collaborations through actionable insights

Utilized AI and Machine Learning to forecast market access trends, optimize pricing strategies, and generate predictive insights

Data Analyst

San Mateo County Transit District (Transportation) San Mateo Feb 2024 – Aug 2024

SKILLS: Excel, MS Access, SQL, Tableau, Marketo, Qualtrics

Designed, deployed, and analyzed rider satisfaction and community feedback surveys in Qualtrics, transforming customer insights into data-driven recommendations that improved transit services, optimized marketing outreach, and supported ridership growth initiatives

Automated email workflows to send personalized travel updates, reminders, and promotions based on customer behavior and preferences

Conducted statistical analysis, A/B tests, customer sentiment analysis, and data visualizations to report survey findings surrounding transportation services, service and infrastructure improvements, and customer satisfaction

Data Analyst

Google (YouTube) Mountain View Jul 2023 – Dec 2023

SKILLS: SQL, Google Sheets, Tableau, KPI, Dashboard, ETL, Python, Project Management

Presented statistical findings (i.e. Reach Curve), qualitative evaluation (customer satisfaction), and feature adoption tracking to advertisement vendors

Performed weekly validation checks between ad partner API and internal dashboard

Updated systems and performed weekly check for bugs in API tools by debugging SQL workflows

Clearly communicated product roadmap, priorities, and key performance indicators (KPIs) at regular stakeholder meetings

Data Analyst

SimPRO Software (SAAS) San Francisco Oct 2022 – Feb 2023

SKILLS: SQL, SmartSheet, Salesforce, SFMC, MS Excel, KPI, Dashboard, Sage Intact

Conducted thorough SAAS market research through predictive statistics and customer analysis to monitor and forecast trends

Increased marketing campaign performance by reporting down-funnel and top-of-funnel engagement metrics

Managed paid campaigns and channels including Facebook and Google ads

Data Analyst

The Doctors Company (Medical Malpractice Insurance) Napa Jun 2022 – Sep 2022

SKILLS: Smartsheet, MS Access, SQL, Tableau, Power BI, NICE SatMetrix, QlikView

Strengthened customer and stakeholder relationships through customer surveys, physician data insights, and competitor reports

Improved customer satisfaction survey response rate by 15% by collecting insights from A/B testing, consumer trends, target demographics, and competing brands

Help identify market trends, asses risk, and make decisions regarding policy adjustments, claims processing strategy, and resource allocation

Data Analyst

ClosetWorld (Home Organizing) Whittier Feb 2022 – Aug 2022

SKILLS: MS Excel, R, Python, SQL, Yelp Analytics, Power BI, Adobe Analytics

Led complete product launch process from concept to market, including vendor selection, pricing, and promotion

Reported on marketing KPIs such as leads, conversion rates, website traffic and social media engagement (delivery, open, click-through rates) to VP of Marketing

Optimized performance of search results and social media content to display across conversion funnels to increase customer engagement and conversions while decreasing cost of customer acquisition

Collaborated with VP of Marketing to budget $50M in monthly ad campaigns across the US

EDUCATION

Master of Science (M.S.) Business Analytics 2021 – 2022

California State Polytechnic University, Pomona

Selected Coursework: Optimization Methods Business Analytics Advanced Statistics for Decision-Making Big Data Technology Social Media Analytics Data Mining Data Management Idea Development and Team Science Advanced Programming

Bachelor of Science (B.S.) Business Management 2018 – 2020

University of California, Riverside

CERTIFICATIONS

Certified ANA Marketing Professional (CAMP) 2025

Expertise in integrated brand marketing strategy, customer-centric techniques, digital marketing, and data analytics

IBM AI Developer Professional Certificate 2025

The fundamental concepts, key terms, building blocks, and applications of AI, encompassing generative AI

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