Senior Copywriter Brand Messaging Marketing Content Remote

Tasha Shayne

Senior Copywriter Content Strategist Brand Storyteller Marketing Communications Specialist 16+ yrs SaaS, Entertainment, Health, B2B, B2C

Denver, CO 347-***-**** ***********.*********@*****.*** https://tinyurl.com/TashaShayneWritingPortfolio U.S. Citizen — Open to Remote W-2 Contract Roles

EXECUTIVE SUMMARY

Senior Copywriter and Brand Storyteller with 16+ years of experience crafting voice-driven, emotionally resonant copy across digital, social, and traditional channels. Adept at distilling complex ideas into clear, persuasive messaging that strengthens brand identity and drives engagement. Experienced in developing creative concepts, writing campaigns end-to-end, and collaborating with design, marketing, and leadership teams to align content with business goals. Available for remote W-2 contract roles with proven skill in both creative execution and strategic messaging.

CORE SKILLS: Content Strategy • Brand Messaging • Copywriting • Content Marketing • Editorial Direction • SEO Optimization • Campaign Planning • Email Marketing • Social Media Strategy • Creative Direction • Project Management • KPI Tracking & Reporting

• Cross-Functional Collaboration

TOOLS & PLATFORMS: RedBooth • Trello • Asana • ClickUp • SuperOkay • ZenDesk • Notion • Canva • DreamStudio • FrameMaker • SharePoint • Moz • ChatGPT-4o • WordPress • Webflow • Mailchimp • Constant Contact • Google Workspace • Microsoft Office • Highspot • MediaValet

EXPERIENCE

Marketing & Content Specialist Lead (W2 Project Hire) Remote Maxar Technologies (Vantor Holdings) July – Oct. 2025

• Refreshed and aligned 200+ content assets — including 70+ data sheets, 30+ pitch decks, and 40+ core marketing web pages — during the rebrand to Vantor Holdings, under a 60-day deadline.

• Translated complex satellite, AI, and aerospace subject matter into clear, accessible messaging for non-technical audiences.

• Maintained strict voice, tone, and legal compliance through deep editorial oversight and a custom-built content tracker.

• Partnered with designers, product teams, and GTM leads to ensure cohesive storytelling across all sales and marketing collateral. Marketing Director (Hired to Launch) Remote

Managed Chaos Innovations Feb. 2025 – July 2025

• Wrote and edited all core content for company website, launching full site within 1 week of hire and setting editorial direction.

• Developed and led omnichannel content calendar, increasing LinkedIn followers by 30% in 2 months.

• Built email welcome flows and newsletters that doubled the contact list and improved open rates within 2 campaign cycles.

• Directed creation and editing of sales collateral, case studies, and lead-nurture assets to maintain voice consistency.

• Collaborated with executives to refine internal messaging, update profiles, and roll out brand voice and tone guidelines.

• Appeared as a company representative on a live video podcast with 45,000+ subscribers and supported early-stage business materials and grant proposals.

Copywriter, Copy Editor, and Content Strategist Remote Tasha Shayne LLC 2008 – Present

Ongoing freelance work supporting B2B and B2C brands across SaaS, finance, wellness, and education — with a focus on content strategy, voice development, and conversion-focused copy.

• Created branded campaigns and content across websites, landing pages, email flows, blogs, and social platforms — reaching 100,000+ monthly visitors and increasing engagement by 25%.

• Built voice and tone guides, messaging frameworks, and editorial playbooks aligning marketing, product, and leadership content.

• Crafted positioning materials, bios, and ghostwritten thought-leadership content for C-suite clients through agency partnerships.

• Refined RFPs and stakeholder communications to ensure brand alignment, clarity, and compliance.

• Delivered strategic content for clients including Gaia, Organic India, Potatoes USA, Bluerock Capital, and agency partners like Marketing Intent and Stratford Berkshire.

Senior Copywriter and Content Editor Remote

Spinnaker Support 2020 – 2025

• Developed and edited 1,000+ content assets across email campaigns, newsletters, digital ads, landing pages, web copy, blogs, case studies, white papers, executive bios, product descriptions, and stakeholder communications.

• Wrote high-performing ad copy for digital campaigns for LinkedIn, Facebook, Google Display Network, and OOH (including billboards), driving campaign performance and boosting ROI.

• Created integrated content packages for international conferences — including booth messaging, email flows, landing pages, and post-event follow-ups.

• Ghostwrote thought leadership and executive content with SMEs and leadership, aligning voice and messaging.

• Co-developed brand guide with the CMO to standardize voice, tone, and messaging across all marketing channels.

• Wrote and edited IT and enterprise software articles to improve clarity, readability, and accessibility for both technical and non- technical audiences.

• Applied SEO best practices across blog and web content, increasing organic traffic by 30% through keyword integration, metadata optimization, and content structure enhancements. Principal Writer and Content Strategist Remote

OVAL 2023 – 2024

• Led content and brand strategy for a healthcare platform and biometric testing system, enhancing clarity, trust, and digital presence across all user touchpoints.

• Wrote foundational website copy and product messaging aligned with UX, compliance standards, and conversion goals.

• Edited scientific articles and technical content into plain-language materials to improve comprehension and user engagement.

• Conducted research on metabolic health, obesity, and workforce trends to inform positioning, voice, and user education.

• Co-created a brand guide to ensure consistent tone, messaging, and content quality across teams and channels.

• Contributed to a 20% increase in web engagement by improving content strategy and clarifying value proposition. Lead Marketing Writer Remote

Sling TV International 2019 – 2024

• Produced regionally targeted content for 5 international brands, adapting messaging across East Asian, European, Brazilian, Arabic, and Desi audiences while ensuring brand consistency.

• Developed and optimized lifecycle emails, campaign assets, and lifestyle communications to drive retention and engagement across diverse user segments.

• Partnered with creative, localization, and analytics teams to ensure messaging accuracy, cultural resonance, and performance.

• Collaborated on A/B testing and creative performance reviews, improving open and click-through rates across global campaigns.

• Wrote and edited 100+ content assets, including blogs, press releases, website copy, cancel flows, email campaigns, newsletters, product descriptions, landing pages, video scripts, account update letters, and internal presentations. Senior Copywriter and Editor Denver, CO

CSU–Global Campus 2017 – 2020

• Managed a team of writers and improved content quality by 30% through metrics-based editing, brand alignment, and consistent editorial feedback.

• Co-created the university’s brand guide and implemented advanced editing techniques to ensure 100% voice and tone consistency across departments.

• Led monthly editorial planning and cross-functional alignment, using analytics to optimize blog and internal communications.

• Wrote and refined executive communications and thought leadership content for the university president, shaping a cohesive institutional voice.

• Edited and updated the academic catalog using Adobe FrameMaker, improving clarity and structure across 36 degree and certificate program descriptions, resulting in a 45% boost in clarity and content quality. Knowledge Management Specialist Denver, CO

Janus Henderson Investors 2016 – 2017

• Contributed to RFPs using SharePoint, aligning materials with brand standards and regulatory expectations.

• Edited internal communications for clarity and consistency, improving accessibility across departments.

• Developed executive bios incorporating key performance metrics and strategic positioning for stakeholder-facing use.

• Consolidated the UK and U.S. style guides into a unified editorial resource ahead of merger, streamlining cross-regional alignment and team efficiency.

Client Executive and Copywriter Remote

B12 2015 – 2016

• Managed end-to-end website production for 30+ small business clients, overseeing a global team of 15+ designers and ensuring consistent brand alignment.

• Acted as liaison between clients, design, engineering, and content teams to streamline and elevate content.

• Wrote and edited UX copy, landing pages, and web content tailored to industry context, user needs, and client goals.

• Conducted UX audits to improve site navigation, load speed, and content clarity, directly increasing user engagement.

• Applied SEO strategies using Moz, integrating high-impact keywords to boost site visibility by 35%. EDUCATION & CERTIFICATIONS

• BA in English, University of Colorado Boulder

• Poynter ACES Certificate in Editing

• Brand Identity and Strategy — IE Business School

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