Digital Marketing Strategist

Devona Malichi

Indianapolis, IN *****

n *********@*****.*** n 317-***-****

Summary

Digital Marketing Strategist with 10+ years of experience driving multi-channel campaigns, funnel optimization, and conversion growth across B2B and B2C industries. Proven success in managing high-budget campaigns on Meta, Google, TikTok, and YouTube while leveraging advanced analytics to maximize ROI. Skilled in direct response strategies, high-converting funnel design, and marketing automation using CRM systems including Go High Level (GHL). Recognized for blending strategic vision with hands-on execution in fast-paced, high-growth environments. Core Skills

• Funnel Optimization & Conversion Rate Optimization (CRO)

• Direct Response & Performance Marketing

• Meta Ads, Google Ads, TikTok Ads, YouTube Advertising

• Campaign Strategy & Execution (SEM, CTV, OOH, Email, Social)

• Analytics & Reporting (Google Analytics, Hyros, Data Studio)

• CRM & Automation (Go High Level, Salesforce)

• Copywriting & Landing Page Optimization

• Client Engagement & Cross-Functional Collaboration

• Project Management & Fast-Paced Execution

Professional Experience

Business Development Manager

TWO MEN AND A TRUCK – Central Indiana Jul 2024 – Present

• Led local and digital marketing initiatives that increased inbound leads and conversion rates.

• Implemented targeted funnel strategies to capture new business and improve ROI.

• Collaborated with national sales team to align performance marketing goals with revenue outcomes.

• Built strategic partnerships to expand market share through community and B2B campaigns. Marketing Manager

AAA Hoosier Motor Club – Indianapolis, IN Oct 2023 – Nov 2023

• Directed cross-departmental campaigns leveraging social media, broadcast, programmatic, and OOH.

• Built KPIs to track CTR, conversion, and lead quality, optimizing campaign funnels.

• Planned and executed the 2024 Travel Expo campaign with integrated digital channels. Senior Marketing Specialist

Sunny Green Marketing Agency – Indianapolis, IN Jul 2023 – Sep 2023

• Developed high-converting funnels for B2B/B2C clients using Meta, Google, and TikTok Ads.

• Designed and tested landing pages and ad copy, improving conversion rates across verticals.

• Managed reporting dashboards with Google Analytics and Hyros to measure ROI. Account Manager

Reagan Outdoor Advertising – Indianapolis, IN Jan 2021 – Jun 2023

• Drove $1M+ in Year 2 revenue by launching multi-channel performance campaigns (SEM, CTV, YouTube, Social, OOH).

• Built targeted direct-response campaigns that increased lead flow and client retention. Marketing & Media Sales Specialist

iHeartMedia – Indianapolis, IN Jun 2016 – Jan 2021

• Generated $1M+ annually by creating funnels combining radio, events, and digital ads.

• Executed campaigns with clear client avatars, offers, and messaging to maximize engagement. Ad Sales Representative

Angie’s List – Indianapolis, IN Jul 2013 – Nov 2015

• Designed and sold direct-response advertising packages focused on conversion.

• Managed outbound campaigns using Salesforce CRM to grow national client accounts. Education & Certifications

• B.A. Journalism / Advertising / PR, Franklin College of Indiana – Franklin, IN

• Real Estate License, J. Everett Light Career Center (Dec 2011)

• Professional Development:

- Advanced Google Analytics Training

- Meta Blueprint Certified (in progress)

- Funnel & CRO Mastery Workshops

Professional Involvement

• Marketing Committee Member – IndyCrew

• Marketing Committee Member – People’s Church

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