Social Media Quality Assurance

SHELBY BAKIES

Jacksonville, Florida, United States

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Professional Summary

Results-driven and innovative Copywriter with a strong passion for storytelling, strategic communication, and brand development. Skilled at crafting engaging copy for digital and print media, including websites, ads, and social media campaigns. Proven track record of developing persuasive, audience-focused content that establishes brand recognition and drives conversions. Dedicated to delivering concise, impactful messaging that supports business objectives and strengthens customer relationships.

Core Skills

1 Creative Writing & Editing

2 SEO & Keyword Optimization

3 Brand Voice Development

4 Digital & Print Marketing Copy

5 Email & Social Media Campaigns

6 Research & Content Strategy

7 Proofreading & Quality Assurance

8 Collaboration & Client Communication

Professional Experience

Freelance Copywriter / Content Specialist

Remote – Jacksonville, FL (2014 – Present)

• Create engaging marketing copy for websites, product descriptions, and social media campaigns.

• Collaborate with clients and creative teams to develop consistent, compelling brand messaging.

• Conduct keyword research and implement SEO strategies to facilitate visibility and audience engagement.

• Develop blog posts, newsletters, and advertisements that align with client goals and tone. Marketing Communications Assistant

Creative Edge Media – Richmond, VA (2009 – 2014)

• Supported the marketing team in developing and editing copy for corporate clientele and campaigns.

• Wrote newsletters, press releases, and marketing materials within brand guidelines.

• Assisted in planning content calendars and coordinating deadlines with design teams.

• Improved engagement metrics through the utilization of creative storytelling and strategic communication.

Education

Bachelor of Arts in Communication and Writing

Liberty University – Lynchburg, Virginia

Graduated: 2008

Technical Skills

Microsoft Office Google Workspace WordPress Canva Grammarly Notion SEO Tools (Ahrefs, SEMrush, Yoast SEO) Project Management (Trello, Asana, Slack) Certifications

1 Copywriting Essentials – American Writers & Artists Inc. (AWAI) 2 Digital Marketing Fundamentals – Google

3 SEO Copywriting – LinkedIn Learning

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