Regional Sales Training
Resume:
PROFESSIONAL SUMMARY
Expert in developing and delivering comprehensive sales training
programs, consistently driving regional sales performance through tailored coaching and strategic sales techniques. Skilled at assessing team needs, designing curriculum, and implementing training sessions that enhance sales skills, product knowledge, and customer engagement. Known for methodical approach, ensuring high-quality training outcomes with minimal errors, and solid work ethic that values results and order.
SKILLS
• Problem-solving abilities • Decision-making
• Promotional strategies • Customer relationships
• Analytical thinking • Team building
• Dependable and resourceful • Adaptability
• Friendly and outgoing • Self motivation
• Event promotion • Store layout planning
• Visual merchandising • Effective communication
Customer relationship
management (CRM)
• • Trend identification
CONTACT
*********@*****.***
Carson, CA 90810
EXPERIENCE
Regional Sales Trainer
JAN 2025 - SEP 2025 Luv Car Wash, Los Angeles, CA
• Directed sales for the Los Angels market.
Adapted existing content according to different cultural contexts while maintaining brand consistency across all regions.
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• Developed detailed reports outlining the success of regional sales training initiatives. Created interactive learning experiences that engaged participants, encouraged collaboration, and improved knowledge retention.
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• Evaluated current practices against industry standards in order to develop best practices guidelines.
• Provided coaching and mentoring support for regional sales staff to help them reach their goals. GABRIEL LAZARO
Merchandiser
OCT 2024 - DEC 2024 Costco, Cypress, Ca
Customer Experience Manager
JAN 2022 - SEP 2024 Home Depot, Cypress, CA
Collaborated with other departments such as marketing and customer service to create a unified message for all regions.
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• Identified opportunities for improvement within existing processes by conducting gap analysis assessments.
• Organized workshops for new hires focused on developing essential skills required for success in the role. Conducted onsite visits to monitor progress of regional sales teams and ensure compliance with established protocols.
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• Contributed to employee development plans in support of job-specific skills development.
• Coordinated team exercises and group discussions to increase training engagement.
• Developed training procedures and program curriculum to support corporate objectives.
• Organized and directed orientation and onboarding sessions for employees and customers. Utilized various instructional design techniques including lectures, role plays, simulations, games, and case studies to enhance learning outcomes.
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Developed training materials for sales representatives on product features and benefits as well as best practices for selling them effectively.
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• Provided regular feedback on individual performance metrics to ensure accountability among team members.
• Developed and implemented a comprehensive regional sales strategy to maximize market share and revenue growth. Organized weekly regional meetings and webinars with large groups of sales advisors for product launches or promotional updates.
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• Inspected products upon arrival to verify quality assurance standards were met.
• Maintained a neat appearance of all displays throughout the night shift.
• Ensured shelves were correctly stocked and faced up according to planogram guidelines.
• Consistently met deadlines for completing assigned projects on time.
• Adhered to safety protocols when unloading delivery trucks in warehouse environment.
• Collaborated with team members to achieve daily goals for merchandising projects.
• Engaged customers through friendly conversation while stocking shelves.
• Demonstrated effective communication skills while liaising with store staff regarding merchandise changes.
• Implemented strategies for improving operational efficiency by streamlining processes.
• Performed regular audits of merchandise placement and pricing accuracy.
• Assessed stock levels and identified out-of-stocks to ensure appropriate product availability.
• Utilized strong organizational skills to prioritize tasks and manage time efficiently.
• Operated manual pallet jacks, forklifts, scissor lifts and other material handling equipment safely.
• Leveraged problem solving abilities in order to resolve issues quickly.
• Developed creative solutions for displaying items effectively within stores
• Maintained store aesthetic by organizing merchandise and creating attractive displays.
• Gained customer loyalty by fostering positive relationships with consumers.
• Facilitated regular team meetings to discuss customer issues, complaints, and suggestions for improvement. Developed and implemented customer service policies and procedures to ensure consistent, high-quality customer experiences.
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Department Supervisor with Keys
JAN 2016 - JAN 2022 Home Depot, Cypress, CA
Provided training on customer service best practices to staff members in order to enhance their knowledge and skillset.
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Organized and managed customer feedback data using CRM software to identify trends, insights, and areas of improvement.
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• Communicated with customers and gathered information on customer experience to improve company operations.
• Achieved superior customer experience by implementing product improvements based on customer complaints.
• Created and developed strategies for customer satisfaction, loyalty and retention. Monitored performance metrics in order to measure progress towards goals related to customer experience initiatives.
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• Explained brand projects and answered customer questions, increasing customer satisfaction rates.
• Used technology to interact with customers and see to customer needs.
• Received feedback from customers and used information for reports on customer satisfaction.
• Analyzed sales data and used statistics to understand customer habits and promote new strategies.
• Led knowledgeable sales team by educating and informing employees on brand products.
• Conducted surveys and interviews with customers to gain an understanding of their needs and expectations.
• Collaborated with marketing teams to develop strategies that would improve the overall customer experience.
• Identified potential business risks and resolved issues, supporting company operations.
• Designed and implemented comprehensive quality assurance processes for all customer interactions. Formulated, directed and coordinate marketing activities and policies to promote products and services, working with advertising, and promotion managers.
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• Developed market-specific merchandising and promotional strategies to expand market share.
• Directed hiring, training, and performance evaluations of marketing staff.
• Developed pricing strategies to balance firm objectives and customer satisfaction.
• Introduced enhancements to established products to increase sales.
• Coordinated or participated in promotional activities or trade shows to market products or services.
• Implemented social media strategies to integrate with overall marketing tactics.
• Created detailed reports on customer satisfaction metrics such as response times, resolution rates. Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.
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• Developed pricing strategies, balancing firm objectives, and customer satisfaction.
• Compiled lists to describe product or service offerings.
• Identified areas for improvement in processes or workflow systems.
• Utilized problem-solving skills to address operational issues quickly and effectively.
• Created an environment that fostered teamwork among colleagues.
• Analyzed sales data to identify trends in order volumes and stock levels.
• Recruited, interviewed, hired, trained, evaluated, coached and disciplined personnel.
• Assisted customers with product selection according to their needs.
• Managed assigned tasks by setting priorities for completion within timelines.
• Developed and implemented effective procedures for the daily operations of the department.
• Supervised staff during peak hours to ensure efficient operations. Quality Control Inspector
MAY 2007 - DEC 2009 Car Spa, Norco, Ca
• Collaborated with management on scheduling, budgeting, and forecasting initiatives.
• Demonstrated ability to motivate and lead a team of department staff members.
• Handled escalated customer service issues or concerns, driving pleasant shopping experiences for guests.
• Met company standards with regards to merchandising, visual presentation, and housekeeping.
• Supported store manager in achievement of store goals and KPIs.
• Led by example on sales floor, achieving individual sales goals.
• Offered product suggestions that complemented customer selections.
• Delivered exceptional customer service by responding to customer inquiries in a timely manner.
• Partnered with store manager to develop and train internal talent. Provided constructive feedback and coaching to team members to address performance concerns and encourage growth and development.
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• Monitored inventory levels and sales to make timely and appropriate requests to maximize store fulfillment.
• Assisted with the implementation of new store policies and procedures.
• Developed and implemented security protocols to protect store assets.
• Assigned employees to specific duties.
Performed work activities of subordinates, such as cleaning, and organizing shelves and displays and selling merchandise.
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• Engaged in sales, inventory-taking, reconciling cash receipts, and in performing services for customers.
• Authorized payments and merchandise returns.
• Monitored sales activities to ensure that customers received satisfactory service and quality goods.
• Examined merchandise to ensure that it was correctly priced and displayed and that it functions as advertised.
• Established and implemented policies, goals, objectives, and procedures for department.
• Inventoried stock and reordered when inventory dropped to specified level.
• Instructed staff on how handled difficult and complicated sales.
• Developed methods and procedures to increase sales, expand markets, and promote business.
• Followed standard operating procedures during daily inspection activities.
• Maintained accurate records of all inspection results and corrective actions taken.
• Maintained inspection records and documentation associated with quality program.
• Trained personnel in quality control processes and procedures.
• Conducted and approved corrective actions associated with quality inspection program. Monitored the performance of production equipment for potential problems or breakdowns that could affect product quality.
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• Investigated customer complaints concerning defective material or workmanship.
• Supported departmental and interdepartmental training activities to meet quality control metrics.
• Notified supervisors and other personnel of production problems.
• Discarded and rejected products, materials, and equipment not meeting specifications.
• Recommended necessary corrective actions, based on inspection results. EDUCATION
Not Completed in Television and Radio Production
JUN 2003 Long Beach City College, Long Beach
LANGUAGES
Spanish
Native
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REFERENCES
References available upon request
Contact this candidate