Digital Marketing United States

Angela Kohout, Manager

Minnesota, US, +1-612-***-****, *****************@*****.***

SUMMARY Dynamic Marketing Consultant with over 12 years of expertise in media strategy and planning within the home improvement sector. Proven success in enhancing brand visibility, resulting in a 30%-50% annual growth rate and an 80% lead-to-estimate conversion. Adept at developing impactful marketing strategies, managing lead generation, and optimizing digital marketing channels. Committed to driving innovative solutions that align with the strategic goals of prospective employers, leveraging a unique blend of creativity and analytical skills.

WORK EXPERIENCE

01/2019 – Present Marketing Consultant, self employed Minneapolis, United States Leveraged expertise in marketing within the home improvement sector in Minnesota to implement effective marketing strategies that strengthened brand identity and generated valuable leads.

Executed a comprehensive approach encompassing internet marketing, SEM, SEO, website development, and lead process implementation. 01/2019 – 12/2022 Sales and Marketing Director, Purpose Driven Restoration and Remodeling

Elk river, United States

Consulted for the company from 2019 to 2021 as a self-employed individual, followed by a transition to a full-time position in 2021. Championed the implementation of the bath and kitchen program. Oversaw all aspects of lead sourcing, marketing, and advertising. Developed impactful sales tools and managed both the restoration and retail sales teams.

Enhanced brand visibility, overhauled and optimized the company website. Boosted lead generation for the storm restoration and remodeling division. Expanded the sales team from 3 to 8 and provided ongoing support to the owner in acquiring a bath and kitchen company, which included a showroom.

01/2019 – 12/2021 Account Executive, TheHomeMag Minneapolis, USA Generated new leads through cold calling and B2B visits. Promoted TheHomeMag at trade shows and through extensive networking efforts.

Designed ads with compelling call-to-action elements and assisted clients in managing their inbound leads and advertising campaigns. Recipient of the Rookie Salesperson of the Year Award in 2020, achieving recognition across over 60 markets.

Grew personal book of business beyond 1 million in the first full year. Established a strategic partnership between TheHomeMag and Media Max Home Show.

01/2015 – 12/2019 Director of Marketing and Events, Minnesota Rusco New hope, United States Drove the marketing department's growth into specialized sectors, fostering a consistent brand and expanding lead sources while enhancing the company’s presence at outside events.

Managed all marketing channels, facilitating a consistent annual growth of 30%-50% over the past 4 years.

Supported sales teams with essential marketing tools and by generating and qualifying new lead sources.

Established a robust online hiring presence and recruited key personnel for all departments.

Increased event participation and home shows by 20%, engaging large audiences on home improvement trends at shows.

Led the hiring and development of marketing and event teams, while transitioning the telemarketing department from a paper-based system to a CRM program.

Developed a consistent social media strategy and implemented an automated multi-site review platform.

Executed SEO and SEM initiatives to drive additional leads and revenue, securing satisfied customers for promotional materials and testimonials. 01/2011 – 12/2015 Marketing Manager, Bath Fitter of Minnesota Saint Paul, USA Oversaw and expanded marketing efforts by managing and growing events, launching into two new markets, and supporting ownership in advertising and lead generation.

Consistently achieved an 80% lead-to-estimate rate, exceeding the company's goal of 75%.

Maintained targets for cost per lead and cost per appointment. Recruited and retained additional estimators and sales personnel, ensuring adequate staffing to meet business targets.

Surpassed lead and appointment goals in 2013, achieving an impressive 80% sales increase compared to the previous year, with projections indicating a 60% increase in 2014.

EDUCATION

08/1993 – 05/1995 Sacramento State

Bachelor, General

Sacramento, USA

1992 – 1993 Florin High School

General

Sacramento

1993 – 1995 Sacramento State University

Bachelor

Sacramento, USA

SKILLS Excel Microsoft Word

Power Point Outlook

Google Suite Market Sharp

Lead Perfection Leap

Job Progress Graphic design

Google Analytics Search Engine Optimization (SEO)

B2B development Microsoft Excel

CRM software Cold calling

Telemarketing Retail sales

SEO and SEM Outside sales

B2B sales Upselling

Project Management Strategic planning

Marketing Social Media Marketing

Sales Business development

Presentation skills Team management

Leadership Social media management

Events management Recruiting

Customer service Training & development

Relationship Management Product Knowledge

Goal Data Storage

Independent Self-Motivation

Public Speaking Business Development

Market Research Collaboration

Adaptability Strategizing

Relationship Management Product Knowledge

Goal Data Storage

Independent Self-Motivation

Public Speaking Business Development

Market Research Collaboration

Adaptability Strategizing

Retail Media Ad Solutions Coaching

Performance Marketing Conversion Optimization

Analytical Skills Budgeting

Data Analysis KPI Tracking

Competitor Analysis Team Collaboration

Curiosity Reporting

LANGUAGES Italian (Fluent)

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